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Who Are The Adopters Of Retro-Technology?

Author

Listed:
  • JACK ADAMS

    (Queensland University of Technology, School of Management Level 9, Z Block, 2 George Street, Brisbane 4000, QLD, Australia)

  • OZGUR DEDEHAYIR

    (Queensland University of Technology, School of Management Level 9, Z Block, 2 George Street, Brisbane 4000, QLD, Australia)

  • PETER O’CONNOR

    (Queensland University of Technology, School of Management Level 9, Z Block, 2 George Street, Brisbane 4000, QLD, Australia)

  • TOMI NOKELAINEN

    (Berggren Oy, Visiokatu 1, 33720 Tampere, Finland)

Abstract

This paper studies the motivations and personality traits of retro-tech adopters. From a survey conducted on Amazon Mechanical Turk with 466 respondents, we conducted an exploratory factor analysis to establish motivational factors, and then ran a correlation analysis to determine the relationships between these motivations and the facet-level traits of the BFI-2 model. Our findings indicate that retro-tech consumers are not a homogenous adopter category, as individuals are affected by different motivations — aesthetic, fashionability, nostalgic positive emotionality, non-conformism and quality. Our study additionally suggests a cyclical conceptualisation of the diffusion of innovations model, or its extension to include a new group of retro-adopters.

Suggested Citation

  • Jack Adams & Ozgur Dedehayir & Peter O’Connor & Tomi Nokelainen, 2019. "Who Are The Adopters Of Retro-Technology?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-18, December.
    • Handle: RePEc:wsi:ijimxx:v:23:y:2019:i:08:n:s1363919619400097
    DOI: 10.1142/S1363919619400097
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    References listed on IDEAS

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    1. Sarv Devaraj & Robert F. Easley & J. Michael Crant, 2008. "Research Note ---How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use," Information Systems Research, INFORMS, vol. 19(1), pages 93-105, March.
    2. Sylvaine Castellano & Olga Ivanova Ruffo & Adnane Maalaoui & Imen Safraou & Francesco Schiavone, 2013. "Back to the Future: Adoption and Diffusion of Innovation in Retro Industries," Post-Print hal-01514539, HAL.
    3. Kerrie Unsworth & Sukanlaya Sawang & Jennifer Murray & Paul Norman & Tamma Sorbello, 2012. "Understanding Innovation Adoption: Effects Of Orientation, Pressure And Control On Adoption Intentions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-35.
    4. Bartels, Jos & Reinders, Machiel J., 2011. "Consumer innovativeness and its correlates: A propositional inventory for future research," Journal of Business Research, Elsevier, vol. 64(6), pages 601-609, June.
    5. Ozgur Dedehayir & Roland J. Ortt & Carla Riverola & Francesc Miralles, 2017. "Innovators And Early Adopters In The Diffusion Of Innovations: A Literature Review," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-27, December.
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