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The relationship between cultural values and moral philosophy: a generational subculture theory approach

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  • Christopher J. Robertson

    (Northeastern University)

  • David A. Ralston

    (Florida International University)

  • William F. Crittenden

    (Northeastern University)

Abstract

Scholarly interest in culturally-driven determinants of ethical behavior has grown substantially in recent years. This phenomenon is due to increasing pressure placed on top management teams of multinational firms to ensure high moral standards. One theory that has been overlooked in culture-based business ethics research is generational subculture theory. This theory will be explored in the current paper with respect to its relationship to moral philosophy. A theoretical model and conceptual matrix are developed and research propositions proposed. The resulting framework will aid future researchers of cross-cultural ethics due to the incorporation of generational subculture as a variable of analysis.

Suggested Citation

  • Christopher J. Robertson & David A. Ralston & William F. Crittenden, 2012. "The relationship between cultural values and moral philosophy: a generational subculture theory approach," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 99-107, December.
    • Handle: RePEc:spr:amsrev:v:2:y:2012:i:2:d:10.1007_s13162-012-0029-2
    DOI: 10.1007/s13162-012-0029-2
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    Cited by:

    1. David Ralston & Carolyn Egri & Olivier Furrer & Min-Hsun Kuo & Yongjuan Li & Florian Wangenheim & Marina Dabic & Irina Naoumova & Katsuhiko Shimizu & María Garza Carranza & Ping Fu & Vojko Potocan & A, 2014. "Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism," Journal of Business Ethics, Springer, vol. 122(2), pages 283-306, June.
    2. Victoria L. Crittenden & Robert A. Peterson, 2012. "The AMS review: year 2," AMS Review, Springer;Academy of Marketing Science, vol. 2(2), pages 45-47, December.
    3. Gregory Kivenzor, 2015. "Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 5(3), pages 142-158, December.
    4. Francisco José López-Arceiz & Ana José Bellostas-Pérezgrueso & José Mariano Moneva, 2018. "Evaluation of the Cultural Environment’s Impact on the Performance of the Socially Responsible Investment Funds," Journal of Business Ethics, Springer, vol. 150(1), pages 259-278, June.
    5. Gregory J. Kivenzor, 2015. "Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences," AMS Review, Springer;Academy of Marketing Science, vol. 5(3), pages 142-158, December.

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