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The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth

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  • Lei Wang
  • Heikki Juslin

Abstract

This study tries to determine the effects of personal values on individual perceptions of CSR issues. We investigated 980 Chinese young people, finding that: (1) Chinese youth display a mixed value structure of traditional and emerging western values, stronger self‐transcendent values than self‐enhancement values, and stronger openness values than conservation values. (2) Chinese youth have negative perceptions of corporate social responsibility (CSR) performance of corporations in China, especially on the environmental dimension. (3) Personal values have a significant effect on perception of Chinese youth of CSR, with young Chinese who value self‐transcendence or openness more having more negative perceptions of the CSR performance of Chinese corporations. In contrast, those who value self‐enhancement or conservation more have more positive perceptions. The practical contribution of this study is to suggest that value cultivation is a good way to develop ethical behaviour and responsibility, which in turn affect the development of CSR in China. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

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  • Lei Wang & Heikki Juslin, 2011. "The effects of value on the perception of corporate social responsibility implementation: A study of Chinese youth," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(4), pages 246-262, July.
    • Handle: RePEc:wly:corsem:v:18:y:2011:i:4:p:246-262
    DOI: 10.1002/csr.250
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    14. Lei Wang & Heikki Juslin, 2013. "Corporate Social Responsibility in the Chinese Forest Industry: Understanding Multiple Stakeholder Perceptions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 129-145, May.
    15. M. Rosario González-Rodríguez & M. Carmen Díaz Fernández & Biagio Simonetti, 2016. "Corporate Social Responsibility perception versus human values: a structural equation modeling approach," Journal of Applied Statistics, Taylor & Francis Journals, vol. 43(13), pages 2396-2415, October.
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    20. Katarzyna Klimkiewicz & Victor Oltra, 2017. "Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 449-463, September.
    21. Lucheng Hong & Angela Chao, 2018. "Strategic Corporate Social Responsibility, Sustainable Growth, and Energy Policy in China," Energies, MDPI, vol. 11(11), pages 1-13, November.
    22. Monowar Mahmood & Janet Humphrey, 2013. "Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 168-181, May.
    23. Santhiya Ramasamy & Karpal S. Dara Singh & Azlan Amran & Mehran Nejati, 2020. "Linking human values to consumer CSR perception: The moderating role of consumer skepticism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1958-1971, July.
    24. Ma. González-Rodríguez & Ma. Díaz-Fernández & Biagio Simonetti, 2013. "Corporative social responsibilities perceptions: an aproximation through Spanish university students’ values," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(4), pages 2379-2398, June.
    25. Shahab, Yasir & Wang, Peng & Gull, Ammar Ali & Chen, Yugang & Ntim, Collins G., 2023. "Social trust and environmental performance in China: Does state ownership matter?," Economic Modelling, Elsevier, vol. 124(C).

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