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Sustaining local agriculture Barriers and opportunities to direct marketing between farms and restaurants in Colorado

Author

Listed:
  • Amory Starr
  • Adrian Card
  • Carolyn Benepe
  • Garry Auld
  • Dennis Lamm
  • Ken Smith
  • Karen Wilken

Abstract

Research explored methods for “shortening the food links” or developing the “local foodshed” by connecting farmers with food service buyers (for restaurants and institutions) in Colorado. Telephone interviews were used to investigate marketing and purchasing practices. Findings include that price is not a significant factor in purchasing decisions; that food buyers prioritize quality as their top purchasing criterion but are not aware that local farmers can provide higher quality, that institutions are interested in buying locally; that small farms can offer comparable or higher quality produce andservice; and that farmers need to show buyers what the quality of produce and service they can provide. Copyright Kluwer Academic Publishers 2003

Suggested Citation

  • Amory Starr & Adrian Card & Carolyn Benepe & Garry Auld & Dennis Lamm & Ken Smith & Karen Wilken, 2003. "Sustaining local agriculture Barriers and opportunities to direct marketing between farms and restaurants in Colorado," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 20(3), pages 301-321, September.
    • Handle: RePEc:spr:agrhuv:v:20:y:2003:i:3:p:301-321
    DOI: 10.1023/A:1026169122326
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    References listed on IDEAS

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    1. Elitzak, Howard, 1997. "Food Cost Review, 1996," Agricultural Economic Reports 305733, United States Department of Agriculture, Economic Research Service.
    2. Elitzak, Howard, 1999. "Food Cost Review, 1950-97," Agricultural Economic Reports 34053, United States Department of Agriculture, Economic Research Service.
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    Cited by:

    1. Berkes, Jessica & Schröter, Iris & Mergenthaler, Marcus, 2021. "Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens: Impacts of Conversations’ and Participants’ Characteristics on Outcome Indicators after Four Months," 2021 Conference, August 17-31, 2021, Virtual 315202, International Association of Agricultural Economists.
    2. Blare, Trent & Donovan, Jason, 2021. "Challenges to ‘Going Local’: Lessons from Direct Food Sourcing Initiatives in Cusco, Peru," 2021 Conference, August 17-31, 2021, Virtual 315388, International Association of Agricultural Economists.
    3. McKay, Lettie & DeLong, Karen L. & Jensen, Kimberly L. & Griffith, Andrew P. & Boyer, Christopher N., 2018. "Restaurants’ Willingness to Pay for Tennessee Certified Beef," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266578, Southern Agricultural Economics Association.
    4. Reynolds-Allie, Kenesha & Fields, Deacue, 2012. "A Comparative Analysis of Alabama Restaurants: Local vs Non-local Food Purchase," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(1), pages 1-10, March.
    5. Catherine Brinkley & Gwyneth M. Manser & Sasha Pesci, 2021. "Growing pains in local food systems: a longitudinal social network analysis on local food marketing in Baltimore County, Maryland and Chester County, Pennsylvania," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(4), pages 911-927, December.
    6. Bagi, Faqir Singh & Reeder, Richard, 2012. "Farm Activities Associated With Rural Development Initiatives," Economic Research Report 262232, United States Department of Agriculture, Economic Research Service.
    7. Jessica Berkes & Iris Schröter & Marcus Mergenthaler, 2022. "Dyadic Analysis of a Speed-Dating Format between Farmers and Citizens," Societies, MDPI, vol. 12(3), pages 1-17, June.
    8. Shawn A. Trivette, 2017. "Invoices on scraps of paper: trust and reciprocity in local food systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(3), pages 529-542, September.
    9. Vera Sadovska & Lena Ekelund Axelson & Cecilia Mark-Herbert, 2020. "Reviewing Value Creation in Agriculture—A Conceptual Analysis and a New Framework," Sustainability, MDPI, vol. 12(12), pages 1-22, June.
    10. Shoshanah Inwood & Jeff Sharp & Richard Moore & Deborah Stinner, 2009. "Restaurants, chefs and local foods: insights drawn from application of a diffusion of innovation framework," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 26(3), pages 177-191, September.
    11. Velandia, Margarita M. & Davis, James A. & Lambert, Dayton M. & Clark, Christopher D. & Wilcox, Michael D., Jr & Wszelaki, Annette & Jensen, Kimberly L., 2012. "Factors Affecting Producer Awareness of State Programs Promoting Locally Grown Foods: The Case of Fruit and Vegetable Growers in Tennessee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 43(2), pages 1-15.
    12. Karen Hills & Jessica Goldberger & Stephen Jones, 2013. "Commercial bakers and the relocalization of wheat in western Washington State," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 365-378, September.
    13. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    14. Brain, Roslynn & Curtis, Kynda & Hall, Kelsey, 2015. "Utah Farm-Chef-Fork: Building Sustainabile Local Food Connections," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(1), pages 1-10, March.
    15. J. Valiente-Neighbours, 2012. "Mobility, embodiment, and scales: Filipino immigrant perspectives on local food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(4), pages 531-541, December.
    16. McLeod, A. & Halstead, J.M., . "The Potential for Restaurants in Expanding Markets for Locally Grown Food," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 38(1).
    17. Ibrahim A. Elshaer & Alaa M. S. Azazz & Salah S. Hassan & Sameh Fayyad, 2023. "Farm-to-Fork and Sustainable Agriculture Practices: Perceived Economic Benefit as a Moderator and Environmental Sustainability as a Mediator," Sustainability, MDPI, vol. 15(14), pages 1-16, July.
    18. Ekanem, Enefiok & Mafuyai, Mary & Clardy, Arvazena, 2016. "Economic Importance of Local Food Markets: Evidence from the Literature," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(1), pages 1-8, March.
    19. Rainbow Vogt & Lucia Kaiser, 2008. "Still a time to act: A review of institutional marketing of regionally-grown food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(2), pages 241-255, June.
    20. Bignell, Wesley, 2011. "Comparing Locally Oriented and Mainstream Farming: Observations from the Oregon Blueberry Industry," Western Economics Forum, Western Agricultural Economics Association, vol. 10(2), pages 1-9.
    21. Sadovska, V., 2018. "Sustainable value creation in the agricultural sector. A literature review," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276984, International Association of Agricultural Economists.

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