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To Market. . To Market . . . Seven Steps To A Marketing Plan For Horticultural Products

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  • Mundy, Karen
  • Coale, Charles W., Jr.
  • Sterrett, Susan B.

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  • Mundy, Karen & Coale, Charles W., Jr. & Sterrett, Susan B., 1997. "To Market. . To Market . . . Seven Steps To A Marketing Plan For Horticultural Products," Report Papers 14846, Virginia Tech, Rural Economic Analysis Program (REAP).
    • Handle: RePEc:ags:vpturp:14846
    DOI: 10.22004/ag.econ.14846
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    References listed on IDEAS

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    1. Elitzak, Howard, 1996. "Food Cost Review, 1995," Agricultural Economic Reports 305732, United States Department of Agriculture, Economic Research Service.
    2. Jordan, Jeffrey L. & Shewfelt, R.L. & Prussia, Stanley E. & Hurst, W.C., 1985. "Estimating Implicit Marginal Prices Of Quality Characteristics Of Tomatoes," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 17(2), pages 1-8, December.
    3. Usda Ers, 1995. "Food Marketing .. . At a Glance," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 18(3), September.
    4. Dunn, Julie Anton, 1995. "Organic Foods Find Opportunity in the Natural Food Industry," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 18(3), September.
    5. Jordan, Jeffery L. & Shewfelt, R. L. & Prussia, S. E. & Hurst, W. C., 1985. "Estimating Implicit Marginal Prices of Quality Characteristics of Tomatoes," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 17(2), pages 139-146, December.
    6. Lipton, Kathryn L., 1996. "Test Your Knowledge: Americans and Food," Agricultural Information Bulletins 309837, United States Department of Agriculture, Economic Research Service.
    7. Diens, Bob, 1995. "Forces Affecting The Food Industry To The Year 2000," Journal of Food Distribution Research, Food Distribution Research Society, vol. 26(1), pages 1-2, February.
    8. Elitzak, Howard, 1999. "Food Cost Review, 1950-97," Agricultural Economic Reports 34053, United States Department of Agriculture, Economic Research Service.
    9. Usda Ers, 1995. "Food Consumption ... At a Glance," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 18(3), September.
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    Keywords

    Crop Production/Industries; Marketing;

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