IDEAS home Printed from https://ideas.repec.org/a/spr/agfoec/v3y2015i1p1-1510.1186-s40100-015-0034-5.html
   My bibliography  Save this article

What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences

Author

Listed:
  • Teresa Del Giudice
  • Carla Cavallo
  • Francesco Caracciolo
  • Gianni Cicia

Abstract

The literature on food economics has extensively analyzed consumer preferences for extra-virgin olive oil attributes. In order to summarize and systematize the information gained in recent years, it seems appropriate to make a critique of the existing literature. First, we carry out a narrative systematic review of the literature on the topic. Subsequently, using only the empirical contributions which provide estimates of consumer willingness to pay for quality attributes including a measure of the goodness of the estimation (20 papers with 78 estimates), a meta-analysis was conducted to synthesize the empirical results obtained. Copyright Del Giudice et al. 2015

Suggested Citation

  • Teresa Del Giudice & Carla Cavallo & Francesco Caracciolo & Gianni Cicia, 2015. "What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-15, December.
    • Handle: RePEc:spr:agfoec:v:3:y:2015:i:1:p:1-15:10.1186/s40100-015-0034-5
    DOI: 10.1186/s40100-015-0034-5
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1186/s40100-015-0034-5
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1186/s40100-015-0034-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Scarpa Riccardo & Del Giudice Teresa, 2004. "Market Segmentation via Mixed Logit: Extra-Virgin Olive Oil in Urban Italy," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-20, August.
    2. Krystallis, Athanasios & Ness, Mitchell, 2005. "Consumer Preferences for Quality Foods from a South European Perspective: A Conjoint Analysis Implementation on Greek Olive Oil," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 8(2), pages 1-30.
    3. Mtimet, Nadhem & Ujiie, Kiyokazu & Kashiwagi, Kenichi & Zaibet, Lokman & Nagaki, Masakazu, 2011. "The effects of Information and Country of Origin on Japanese Olive Oil Consumer Selection," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114642, European Association of Agricultural Economists.
    4. Menapace, Luisa & Colson, Gregory J. & Grebitus, Carola & Facendola, Maria, 2009. "Consumer Preferences for Country-Of-Origin, Geographical Indication, and Protected Designation of Origin Labels," Staff General Research Papers Archive 13122, Iowa State University, Department of Economics.
    5. Belletti, Giovanni & Marescotti, Andrea, 1997. "The reorganization of trade channels of a typical product: the tuscan extra-virgin olive-oil," 52nd Seminar, June 19-21, 1997, Parma, Italy 231286, European Association of Agricultural Economists.
    6. Sue Duval & Richard Tweedie, 2000. "Trim and Fill: A Simple Funnel-Plot–Based Method of Testing and Adjusting for Publication Bias in Meta-Analysis," Biometrics, The International Biometric Society, vol. 56(2), pages 455-463, June.
    7. Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo, 2014. "Le preferenze dei consumatori della provincia di Trieste per l?olio extra vergine di oliva d?alta gamma," Economia agro-alimentare, FrancoAngeli Editore, vol. 16(1), pages 139-155.
    8. Adele Finco & Monica Padella & Tommaso Sargentoni, 2010. "Disponibilit? a pagare per la qualit? di un olio extravergine locale," Economia agro-alimentare, FrancoAngeli Editore, vol. 12(1), pages 77-98.
    9. Mane-Kapaj, Ana & Kapaj, Ilir & Chan-Halbrendt, Catherine & Totojani, Orkida, 2010. "Assessing the Comparative Advantage of Albanian Olive Oil Production," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(1), pages 1-12, February.
    10. Di Vita, Giuseppe & D'Amico, Mario & La Via, Giovanni & Caniglia, Elena, 2013. "Quality Perception of PDO extra-virgin Olive Oil: Which attributes most influence Italian consumers?," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(2), pages 1-13.
    11. Deselnicu, Oana C. & Costanigro, Marco & Souza-Monteiro, Diogo M. & McFadden, Dawn Thilmany, 2013. "A Meta-Analysis of Geographical Indication Food Valuation Studies: What Drives the Premium for Origin-Based Labels?," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 38(2), pages 1-16, August.
    12. Mili, Samir, 2006. "Market dynamics and policy reforms in the EU olive oil industry: An exploratory assessment," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10099, European Association of Agricultural Economists.
    13. Luisa Menapace & Gregory Colson & Carola Grebitus & Maria Facendola, 2011. "Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 193-212, June.
    14. David Moher & Alessandro Liberati & Jennifer Tetzlaff & Douglas G Altman & The PRISMA Group, 2009. "Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-6, July.
    15. Marian García Martínez & Zulema Aragonés & Nigel Poole, 2002. "A repositioning strategy for olive oil in the UK market," Agribusiness, John Wiley & Sons, Ltd., vol. 18(2), pages 163-180.
    16. Riccardo Scarpa & George Philippidis & Fiorenza Spalatro, 2005. "Product-country images and preference heterogeneity for Mediterranean food products: A discrete choice framework," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 329-349.
    17. Piccolo, Domenico & Capecchi, Stefania & Iannario, Maria & Corduas, Marcella, 2013. "Modelling Consumer Preferences For Extra Virgin Olive Oil: The Italian Case," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2013(1), March.
    18. Ivo A. van der Lans & Koert van Ittersum & Antonella De Cicco, 2001. "The role of the region of origin and EU certificates of origin in consumer evaluation of food products," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 28(4), pages 451-478, December.
    19. Ronald W. Ward & Julian Briz & Isabel de Felipe, 2003. "Competing supplies of olive oil in the German market: An application of multinomial logit models," Agribusiness, John Wiley & Sons, Ltd., vol. 19(3), pages 393-406.
    20. Gianni Cicia & Luigi Cembalo & Teresa Del Giudice & Fabio Verneau, 2012. "Il sistema agroalimentare ed il consumatore postmoderno: nuove sfide per la ricerca e per il mercato," Economia agro-alimentare, FrancoAngeli Editore, vol. 14(1), pages 117-142.
    21. Mtimet, Nadhem & Kashiwagi, Kenichi & Zaibet, Lokman & Masakazu, N., 2008. "Exploring Japanese olive oil consumer behavior," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44457, European Association of Agricultural Economists.
    22. Finardi, Corrado & Giacomini, Corrado & Menozzi, Davide & Mora, Cristina, 2009. "Consumer preferences for country-of-origin and health claim labelling of extra-virgin olive-oil," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58014, European Association of Agricultural Economists.
    23. Yangui, Ahmed1 & Akaichi, Faiçal & Costa-Font, Montserrat & Gil, Jose Maria, 2014. "Are ranking preferences information methods comparable with the choice experiment information in predicting actual behavior?," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182672, European Association of Agricultural Economists.
    24. Samir Mili & Manuel Rodríguez Zúñiga, 2001. "Exploring future developments in international olive oil trade and marketing: A Spanish perspective," Agribusiness, John Wiley & Sons, Ltd., vol. 17(3), pages 397-415.
    25. Pampanini, Rossella & Marchini, Andrea & Diotallevi, Francesco, 2010. "A quantitative analysis of olive oil market in Italy," MPRA Paper 40638, University Library of Munich, Germany.
    26. Yangui, Ahmed & Font, Montserrat Costa & Gil, José María, 2013. "The effect of food related personality traits and lifestyle orientation on consumer’s behaviour related to extra virgin olive oil: estimation of an extended hybrid choice model," 2013 Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia 160536, African Association of Agricultural Economists (AAAE).
    27. Karipidis, Philippos I. & Tsakiridou, Efthimia & Tabakis, Nikolaos M., 2005. "The Greek Olive Oil Market Structure," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 6(1), pages 1-9.
    28. Jon Nelson & Peter Kennedy, 2009. "The Use (and Abuse) of Meta-Analysis in Environmental and Natural Resource Economics: An Assessment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 42(3), pages 345-377, March.
    29. Vlontzos, G. & Duquenne, M.N., 2014. "Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil market," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 148-157.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hammami, AbdelMalek & Beghin, John C., 2021. "The determinants of U.S. olive oil imports," 2021 Annual Meeting, August 1-3, Austin, Texas 312880, Agricultural and Applied Economics Association.
    2. Lucio Cappelli & Fabrizio D’Ascenzo & Maria Felice Arezzo & Roberto Ruggieri & Irina Gorelova, 2020. "The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products," Sustainability, MDPI, vol. 12(15), pages 1-11, August.
    3. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria, 2019. "An empirical framework to study food labelling fraud: an application to the Italian extra-virgin olive oil market," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(4), October.
    4. Caracciolo, Francesco & Cavallo, Carla & Giudice, Teresa Del & Panico, Teresa & Vecchio, Riccardo & Cicia, Gianni, 2011. "Consumers (Dis)Preference for Bitterness in Extra Virgin Olive Oil: A Field Experiment," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(01), January.
    5. Deborah Bentivoglio & Adele Finco & Giorgia Bucci & Giacomo Staffolani, 2020. "Is There a Promising Market for the A2 Milk? Analysis of Italian Consumer Preferences," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
    6. Borrello, M. & Cecchini, L. & Vecchio, R. & Caracciolo, F. & Cembalo, L. & Torquati, B., 2022. "Agricultural landscape certification as a market-driven tool to reward the provisioning of cultural ecosystem services," Ecological Economics, Elsevier, vol. 193(C).
    7. Bianca Polenzani & Chiara Riganelli & Andrea Marchini, 2020. "Sustainability Perception of Local Extra Virgin Olive Oil and Consumers’ Attitude: A New Italian Perspective," Sustainability, MDPI, vol. 12(3), pages 1-18, January.
    8. Anna Carbone & Luca Cacchiarelli & Valentina Sabbatini, 2018. "Exploring quality and its value in the Italian olive oil market: a panel data analysis," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-15, December.
    9. Tiziano Tempesta & Daniel Vecchiato, 2019. "Analysis of the Factors that Influence Olive Oil Demand in the Veneto Region (Italy)," Agriculture, MDPI, vol. 9(7), pages 1-17, July.
    10. Barbara Cafarelli & Piermichele La Sala & Giustina Pellegrini & Mariantonietta Fiore, 2017. "Consumers? preferences investigation for extra virgin olive oil basing on conjoint analysis," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 203-218.
    11. Ronen, Eyal, 2017. "The Trade-Enhancing Effect Of Non-Tariff Measures On Virgin Olive Oil," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 5(3), July.
    12. Ballco, Petjon & Gracia, Azucena, 2020. "Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    13. Yang, Wei & Rennie, Grant & Ledgard, Stewart & Mercer, Geoff & Lucci, Gina, 2020. "Impact of delivering ‘green’ dairy products on farm in New Zealand," Agricultural Systems, Elsevier, vol. 178(C).
    14. Lombardi, Alessia & Carfora, Valentina & Cicia, Gianni & Del Giudice, Teresa & Lombardi, Pasquale & Panico, Teresa, 2017. "Exploring Willingness to Pay for QR Code Labeled Extra-Virgin Olive Oil: An Application of the Theory of Planned Behavior," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(1), pages 1-18, January.
    15. Nouira, Imen & Hammami, Ramzi & Fernandez Arias, Alina & Gondran, Natacha & Frein, Yannick, 2022. "Olive oil supply chain design with organic and conventional market segments and consumers’ preference to local products," International Journal of Production Economics, Elsevier, vol. 247(C).
    16. Lucia Baldi & Danilo Bertoni & Giuseppina Migliore & Massimo Peri, 2019. "How alternative food networks work in a metropolitan area? An analysis of Solidarity Purchase Groups in Northern Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-21, December.
    17. Etleva Muça & Ana Kapaj & Remzi Sulo & Natasha Hodaj, 2017. "Factors Influencing Albanian Consumer Preferences For Standardized Olive Oil," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(4-5), April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yamna Erraach & Fatma Jaafer & Ivana Radić & Mechthild Donner, 2021. "Sustainability Labels on Olive Oil: A Review on Consumer Attitudes and Behavior," Sustainability, MDPI, vol. 13(21), pages 1-23, November.
    2. Sandro Sillani & Alessandro Esposito & Teresa Del Giudice & Francesco Caracciolo, 2014. "Le preferenze dei consumatori della provincia di Trieste per l?olio extra vergine di oliva d?alta gamma," Economia agro-alimentare, FrancoAngeli Editore, vol. 16(1), pages 139-155.
    3. Barbara Cafarelli & Piermichele La Sala & Giustina Pellegrini & Mariantonietta Fiore, 2017. "Consumers? preferences investigation for extra virgin olive oil basing on conjoint analysis," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(1), pages 203-218.
    4. Boncinelli, Fabio & Contino, Caterina & Romano, Caterina & Scozzafava, Gabriele & Casini, Leonardo, 2016. "Territory, environment, and healthiness in traditional food choices: insights into consumer heterogeneity," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(1), October.
    5. Panico, Teresa & Del Giudice, Teresa & Caracciolo, Francesco, 2014. "Quality dimensions and consumer preferences: A choice experiment in the Italian extra-virgin olive oil market," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 15(2), pages 1-13.
    6. Tiziano Tempesta & Daniel Vecchiato, 2019. "Analysis of the Factors that Influence Olive Oil Demand in the Veneto Region (Italy)," Agriculture, MDPI, vol. 9(7), pages 1-17, July.
    7. Resano, Helena & Sanjuán, Ana I. & Albisu, Luis M., 2012. "Consumers’ response to the EU Quality policy allowing for heterogeneous preferences," Food Policy, Elsevier, vol. 37(4), pages 355-365.
    8. Luigi Roselli & Domenico Carlucci & Bernardo Corrado Gennaro, 2016. "What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E‐Commerce Retail Market," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 329-342, July.
    9. Imami, Drini & Zhllima, Edvin & Canavari, Maurizio & Merkaj, Elvina, 2013. "Segmenting Albanian consumers according to olive oil quality perception and purchasing habits," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(1), pages 1-16.
    10. Garavaglia, Christian & Mariani, Paolo, 2015. "How Much Do Consumers Value PDO Certifications? Estimates of WTP for PDO Dry-Cured Ham in Italy," 145th Seminar, April 14-15, 2015, Parma, Italy 200376, European Association of Agricultural Economists.
    11. Caputo, Vincenzina & Aprile, Maria Carmela & Nayga, Rodolfo M., Jr., 2011. "Consumers’ Valuation for European food quality labels: Importance of Label Information Provision," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114324, European Association of Agricultural Economists.
    12. Corbeto-Fabón, Héctor & Kallas, Zein & Gil, José M., 2018. "Is the place of purchase important in shaping consumers’ preferences towards olive oil?," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 18(01), June.
    13. Juan Jose Blazquez-Resino & Santiago Gutierrez-Broncano & Pedro Jimenez-Estevez & Israel Roberto Perez-Jimenez, 2021. "The Effect of Ethnocentrism on Product Evaluation and Purchase Intention: The Case of Extra Virgin Olive Oil (EVOO)," Sustainability, MDPI, vol. 13(9), pages 1-24, April.
    14. Di Vita, Giuseppe & D'Amico, Mario & La Via, Giovanni & Caniglia, Elena, 2013. "Quality Perception of PDO extra-virgin Olive Oil: Which attributes most influence Italian consumers?," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(2), pages 1-13.
    15. Eugenio POMARICI & Riccardo VECCHIO, 2013. "The Italian olive oil industry in the global competitive scenario," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(8), pages 361-372.
    16. Christian Garavaglia & Paolo Mariani, 2017. "How Much Do Consumers Value Protected Designation of Origin Certifications? Estimates of willingness to Pay for PDO Dry‐Cured Ham in Italy," Agribusiness, John Wiley & Sons, Ltd., vol. 33(3), pages 403-423, June.
    17. Čehić Ana & Canavari Maurizio & Oplanić Milan & Cerjak Marija, 2021. "The Importance of Intrinsic and Extrinsic Local Olive Oil Attributes for Tourists: Evidence from a Mediterranean Destination," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 11(2), pages 280-295, December.
    18. Lucio Cappelli & Fabrizio D’Ascenzo & Maria Felice Arezzo & Roberto Ruggieri & Irina Gorelova, 2020. "The Willingness to Pay in the Food Sector. Testing the Hypothesis of Consumer Preferences for Some Made in Italy Products," Sustainability, MDPI, vol. 12(15), pages 1-11, August.
    19. Tiago Silveira Gontijo & Alexandre de C ssio Rodrigues & Cristiana Fernandes De Muylder & Jefferson Lopes la Falce & Thiago Henrique Martins Pereira, 2020. "Analysis of Olive Oil Market Volatility using the ARCH and GARCH techniques," International Journal of Energy Economics and Policy, Econjournals, vol. 10(3), pages 423-428.
    20. Santeramo, Fabio Gaetano & Manno, Roberto & Tappi, Marco & Lamonaca, Emilia, 2022. "Trademarks and Territorial Marketing: Retrospective and Prospective Analyses of the trademark Prodotti di Qualità," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 24(1), June.

    More about this item

    Keywords

    D12; C25; Q18; Meta-analysis; Consumers preferences; Extra-virgin olive oil;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agfoec:v:3:y:2015:i:1:p:1-15:10.1186/s40100-015-0034-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.