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On the relevance of the Region-Of-Origin in consumers studies

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  • Santeramo, Fabio Gaetano
  • Lamonaca, Emilia
  • Carlucci, Domenico
  • De Devitiis, Biagia
  • Seccia, Antonio
  • Viscecchia, Rosaria
  • Nardone, Gianluca

Abstract

The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance of RoO. We systematical-ly review the literature on RoO and build an ad hoc indicator to measure the rela-tive importance of RoO as compared to other attributes of agri-food products under investigation. We then explain, through a meta-analytical approach, how the relative importance of RoO varies according to factors related to publication process, meth-odological issues, and characteristics of articles. Findings reveal the limited influ-ence of publication process and methodological issues on the relative importance of RoO. In contrast, we find a strong effect of characteristics of articles, with the relative importance of RoO being highly dependent on products and origins under investiga-tion. The results also highlight that RoO is an effective differentiation instrument in the agri-food markets only if supported by geographical indication labels. Managerial implications are also provided.

Suggested Citation

  • Santeramo, Fabio Gaetano & Lamonaca, Emilia & Carlucci, Domenico & De Devitiis, Biagia & Seccia, Antonio & Viscecchia, Rosaria & Nardone, Gianluca, 2020. "On the relevance of the Region-Of-Origin in consumers studies," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(2), April.
    • Handle: RePEc:ags:aieabj:308839
    DOI: 10.22004/ag.econ.308839
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    References listed on IDEAS

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    1. Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.
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    6. Verbeke, Wim & Pieniak, Zuzanna & Guerrero, Luis & Hersleth, Margrethe, 2012. "Consumers’ Awareness and Attitudinal Determinants of European Union Quality Label Use on Traditional Foods," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 1(2), pages 1-17, August.
    7. Fabio Gaetano Santeramo & Emilia Lamonaca, 2019. "The Effects of Non‐tariff Measures on Agri‐food Trade: A Review and Meta‐analysis of Empirical Evidence," Journal of Agricultural Economics, Wiley Blackwell, vol. 70(3), pages 595-617, September.
    8. Riccardo Scarpa & George Philippidis & Fiorenza Spalatro, 2005. "Product-country images and preference heterogeneity for Mediterranean food products: A discrete choice framework," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 329-349.
    9. Jean Philippe Perrouty & François d'Hauteville & Larry Lockshin, 2006. "The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 323-341.
    10. Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Evaluation of geographical label in consumers’ decision-making process: a systematic review and meta-analysis," MPRA Paper 98004, University Library of Munich, Germany.
    11. Ivo A. van der Lans & Koert van Ittersum & Antonella De Cicco, 2001. "The role of the region of origin and EU certificates of origin in consumer evaluation of food products," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 28(4), pages 451-478, December.
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    13. Angelo Corallo & Maria Elena Latino & Marta Menegoli & Biagia De Devitiis & Rosaria Viscecchia, 2019. "Human Factor in Food Label Design to Support Consumer Healthcare and Safety: A Systematic Literature Review," Sustainability, MDPI, vol. 11(15), pages 1-14, July.
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    Cited by:

    1. Severino, Romano & Vanni, Francesco & Viaggi, Davide, 2020. "Economics of culture and food in evolving agri-food systems and rural areas," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(2), August.
    2. Thøgersen, John, 2023. "How does origin labelling on food packaging influence consumer product evaluation and choices? A systematic literature review," Food Policy, Elsevier, vol. 119(C).
    3. Fabio Gaetano Santeramo & Roberto Manno & Marco Tappi & Emilia Lamonaca, 2022. "Trademarks and Territorial Marketing: Retrospective and Prospective Analyses of the trademark Prodotti di Qualità," Economia agro-alimentare, FrancoAngeli Editore, vol. 24(1), pages 1-37.
    4. Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.
    5. De Filippis, Fabrizio & Giua, Mara & Salvatici, Luca & Vaquero-Piñeiro, Cristina, 2022. "The international trade impacts of Geographical Indications: Hype or hope?," Food Policy, Elsevier, vol. 112(C).

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