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Evaluation of Agritourism Activity in Italy: Facility Based or Local Culture Based?

Author

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  • Yasuo Ohe

    (Department of Food and Resource Economics, Chiba University, 648 Matsudo, Chiba 271-8510, Japan)

  • Adriano Ciani

    (Department of Economics and Food Sciences, University of Perugia, Italy)

Abstract

This paper identifies which diversified activities influence the price level of agritourism and how they do so. A hypothesis that contrasts two types of activity (facility based and local culture based) is examined. First, from a conceptual perspective, the authors note that agritourism based on local cultural resources can internalize positive externalities, which are uniquely nurtured local cultural resources, into income – unlike facility based activity that has no connection with local cultural resources. Second, the results of estimations from a price determinant ordered logit model demonstrate that owning a swimming pool is the most common and influential factor in enhancing the price level, while regional diversity is observed in local cultural resource based activities such as restaurants, World Heritage Sites and DOC wines. These findings indicate that hardware based evolution is more effective in the short term than evolution based on software. Nevertheless, this hardware based evolution of agritourism is founded implicitly on an assumption of continuously growing demand and sufficient financial capability for the fixed investment. When growth in demand becomes stagnant, facility installation can be a heavy burden on operators. Consequently, for the sustainable development of agritourism, it will be necessary to harness the locality so as to create a balance between facility based services and local culture based services.

Suggested Citation

  • Yasuo Ohe & Adriano Ciani, 2011. "Evaluation of Agritourism Activity in Italy: Facility Based or Local Culture Based?," Tourism Economics, , vol. 17(3), pages 581-601, June.
    • Handle: RePEc:sae:toueco:v:17:y:2011:i:3:p:581-601
    DOI: 10.5367/te.2011.0048
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    Cited by:

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    3. Tong Wu & Shida Rastegari Henneberry & John N. Ng’ombe & Richard T. Melstrom, 2020. "Chinese Demand for Agritourism in Rural America," Sustainability, MDPI, vol. 12(7), pages 1-11, April.
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    5. Sofia Karampela & Alexis Andreopoulos & Alex Koutsouris, 2021. "“Agro”, “Agri”, or “Rural”: The Different Viewpoints of Tourism Research Combined with Sustainability and Sustainable Development," Sustainability, MDPI, vol. 13(17), pages 1-15, August.
    6. Santeramo, Fabio Gaetano & Barbieri, Carla, 2015. "On the demand for agritourism: a cursory review of methodologies and practice," MPRA Paper 68177, University Library of Munich, Germany.
    7. Fabio Gaetano Santeramo, 2015. "Research Note: Promoting the International Demand for Agritourism: Empirical Evidence from a Dynamic Panel Data Model," Tourism Economics, , vol. 21(4), pages 907-916, August.
    8. Mastronardi Luigi & Giaccio Vincenzo & Giannelli Agostino & Stanisci Angela, 2017. "Methodological Proposal about the Role of Landscape in the Tourism Development Process in Rural Areas: The Case of Molise Region (Italy)," European Countryside, Sciendo, vol. 9(2), pages 245-262, June.
    9. Yasuo Ohe, 2012. "Evaluating Operators' Attitudes to Educational Tourism in Dairy Farms: The Case of Japan," Tourism Economics, , vol. 18(3), pages 577-595, June.
    10. Forleo Maria Bonaventura & Giaccio Vincenzo & Giannelli Agostino & Mastronardi Luigi & Palmieri Nadia, 2017. "Socio-Economic Drivers, Land Cover Changes and the Dynamics of Rural Settlements: Mt. Matese Area (Italy)," European Countryside, Sciendo, vol. 9(3), pages 435-457, September.
    11. Oleg PETELCA & Ciprian-Constantin PĂTRĂUCEANU & Iurie BEȘLIU3, 2021. "The Multifunctionality And Sustainability Of Small And Medium Enterprises In Tourism-Based Rural Communities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 123-131, December.
    12. Santeramo, Fabio Gaetano, 2014. "Promoting the international demand for agritourism – empirical evidence from a dynamic panel data model," MPRA Paper 59625, University Library of Munich, Germany, revised 01 Feb 2014.
    13. Viglia, Giampaolo & Abrate, Graziano, 2017. "When distinction does not pay off - Investigating the determinants of European agritourism prices," Journal of Business Research, Elsevier, vol. 80(C), pages 45-52.
    14. Ohe, Yasuo & Kurihara, Shinichi, 2013. "Evaluating the complementary relationship between local brand farm products and rural tourism: Evidence from Japan," Tourism Management, Elsevier, vol. 35(C), pages 278-283.
    15. Ohe, Yasuo, 2012. "A Stepwise Innovation toward Viable Educational Services in Agriculture: Evidence from Japan," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135771, European Association of Agricultural Economists.
    16. Matthias Firgo & Dieter Pennerstorfer, 2023. "The causal effect of agritourism on farm survival," Economics working papers 2023-15, Department of Economics, Johannes Kepler University Linz, Austria.
    17. Hernández, Juan M. & Suárez-Vega, Rafael & Santana-Jiménez, Yolanda, 2016. "The inter-relationship between rural and mass tourism: The case of Catalonia, Spain," Tourism Management, Elsevier, vol. 54(C), pages 43-57.
    18. Brunella Arru & Roberto Furesi & Fabio A. Madau & Pietro Pulina, 2019. "Recreational Services Provision and Farm Diversification: A Technical Efficiency Analysis on Italian Agritourism," Agriculture, MDPI, vol. 9(2), pages 1-15, February.
    19. Emilio Chiodo & Héctor Luis Adriani & Fernando Pablo Navarro & Rita Salvatore, 2019. "Collaborative Processes and Collective Impact in Tourist Rural Villages—Insights from a Comparative Analysis between Argentinian and Italian Cases," Sustainability, MDPI, vol. 11(2), pages 1-22, January.

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