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Assessing Managerial Efficiency of Educational Tourism in Agriculture: Case of Dairy Farms in Japan

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  • Yasuo Ohe

    (Department of Food and Resource Economics, Chiba University, Matsudo 271-8510, Japan)

Abstract

Many rural areas face difficulty in how to motivate farmers to embark on diversified activities, such as tourism, while raising managerial efficiency. Thus, this paper conceptually and empirically evaluated how a farmer’s identity correlates with managerial efficiency since the connection between the two has not been explored fully. We have addressed this issue through examining farmers’ efforts in providing an emerging new educational tourism service by focusing on the Educational Dairy Farms in Japan. Conceptually, this paper classified farmers’ identity into two types: traditional identity as a simple farm producer offering an educational service as a volunteer, and, enlarged identity, which is oriented toward viability of a new service activity. Empirically, data envelopment analysis revealed that those with the enlarged identity realized a higher managerial efficiency although there was much room for improvement in overall managerial efficiency. Consequently, support measures with a wider perspective that include identity issues should be designed for capacity building of farmers who are conducting tourism.

Suggested Citation

  • Yasuo Ohe, 2017. "Assessing Managerial Efficiency of Educational Tourism in Agriculture: Case of Dairy Farms in Japan," Sustainability, MDPI, vol. 9(11), pages 1-15, October.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:11:p:1931-:d:116376
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    References listed on IDEAS

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    Cited by:

    1. Kumar Bhatta & Yasuo Ohe, 2020. "A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries," Tourism and Hospitality, MDPI, vol. 1(1), pages 1-18, October.
    2. Ohe, Y., 2018. "Does Farmer s Identity Make a Difference in Efficiency in Dairy Farms Conducting Educational Tourism? Evaluation by Slacks-based Measure DEA Models," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277533, International Association of Agricultural Economists.
    3. Pengfei Zhang & Hu Yu & Mingzhe Shen & Wei Guo, 2022. "Evaluation of Tourism Development Efficiency and Spatial Spillover Effect Based on EBM Model: The Case of Hainan Island, China," IJERPH, MDPI, vol. 19(7), pages 1-21, March.
    4. Zoltán Lakner & Anna Kiss & Ivan Merlet & Judit Oláh & Domicián Máté & Janusz Grabara & József Popp, 2018. "Building Coalitions for a Diversified and Sustainable Tourism: Two Case Studies from Hungary," Sustainability, MDPI, vol. 10(4), pages 1-23, April.
    5. Yasuo Ohe, 2022. "Investigating farmer’s identity and efficiency of tourism-oriented farm diversification," Tourism Economics, , vol. 28(2), pages 535-558, March.
    6. Boris Prevolšek & Maja Borlinič Gačnik & Črtomir Rozman, 2023. "Applying Integrated Data Envelopment Analysis and Analytic Hierarchy Process to Measuring the Efficiency of Tourist Farms: The Case of Slovenia," Sustainability, MDPI, vol. 15(5), pages 1-18, February.
    7. Tingting Yang & Xuefeng Guan & Yuehui Qian & Weiran Xing & Huayi Wu, 2019. "Efficiency Evaluation of Urban Road Transport and Land Use in Hunan Province of China Based on Hybrid Data Envelopment Analysis (DEA) Models," Sustainability, MDPI, vol. 11(14), pages 1-18, July.
    8. Bing Xia & Suocheng Dong & Duoxun Ba & Yu Li & Fujia Li & Haimeng Liu & Zehong Li & Minyan Zhao, 2018. "Research on the Spatial Differentiation and Driving Factors of Tourism Enterprises’ Efficiency: Chinese Scenic Spots, Travel Agencies, and Hotels," Sustainability, MDPI, vol. 10(4), pages 1-22, March.
    9. Tang-Ping Chen & Ku-Yuan Lee & Pegdwende Moise Kabre & Chi-Ming Hsieh, 2020. "Impacts of Educational Agritourism on Students’ Future Career Intentions: Evidence from Agricultural Exchange Programs," Sustainability, MDPI, vol. 12(22), pages 1-19, November.
    10. Brunella Arru & Roberto Furesi & Fabio A. Madau & Pietro Pulina, 2019. "Recreational Services Provision and Farm Diversification: A Technical Efficiency Analysis on Italian Agritourism," Agriculture, MDPI, vol. 9(2), pages 1-15, February.

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