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Exploring the Impact of CSR on Talent Management with Generation Y

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  • Keri Ohlrich

Abstract

Developing a corporate social responsibility (CSR) strategy can help companies remain competitive, grow market share, and enhance customer loyalty. As CSR has recently become part of corporate strategy, many corporations are confronted with an employee talent shortfall. This shortfall is attributed to factors from the simple fact that there are not enough people, like Generation X not being able to replace the retiring Baby Boomers to the more complex concept of a talent mismatch. This research investigates this intersection of CSR and talent and examines the impact of CSR on employee attraction and retention, with a special focus on Generation Y. Interviews included 36 qualitative, semi-structured interviews. Results suggest that potential employees are not as much attracted by the CSR programme, but by the values of the company. Results suggest that employees do not necessarily stay at companies because of the CSR programme. From the findings, a practitioners’ guide was created. This guide outlines the drivers of attraction and retention that focus on iValue, iDevelop and iRetain.

Suggested Citation

  • Keri Ohlrich, 2015. "Exploring the Impact of CSR on Talent Management with Generation Y," South Asian Journal of Business and Management Cases, , vol. 4(1), pages 111-121, June.
    • Handle: RePEc:sae:sajbmc:v:4:y:2015:i:1:p:111-121
    DOI: 10.1177/2277977915574044
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    References listed on IDEAS

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    1. Thomas Maak & Nicola Pless, 2009. "Business Leaders as Citizens of the World. Advancing Humanism on a Global Scale," Journal of Business Ethics, Springer, vol. 88(3), pages 537-550, September.
    2. David Coldwell & Jon Billsberry & Nathalie Meurs & Philip Marsh, 2008. "The Effects of Person–Organization Ethical Fit on Employee Attraction and Retention: Towards a Testable Explanatory Model," Journal of Business Ethics, Springer, vol. 78(4), pages 611-622, April.
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    Cited by:

    1. MD Mahamudul Hassan & Manimekalai Jambulingam & Elangkovan Narayanan Alagas & Md. Uzir Hossain Uzir & Hussam Al Halbusi, 2023. "Necessities and Ways of Combating Dissatisfactions at Workplaces Against the Job-Hopping Generation Y Employees," Global Business Review, International Management Institute, vol. 24(6), pages 1276-1301, December.
    2. Ewa Mazur-Wierzbicka, 2021. "Determinants of Employee Loyalty from the Perspective of Employees of Socially Responsible Organizations," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 713-722.

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