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Time on Camera

Author

Listed:
  • Peter A. Groothuis
  • Jana D. Groothuis
  • Kurt W. Rotthoff

Abstract

National Association for Stock Car Auto Racing’s (NASCAR) monetary reward structure uses a linear payout for races, with a nonlinear payout for the season long tournament. The authors suggest that the season long nonlinear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on TV. Given the importance of corporate sponsorship in NASCAR, the authors suggest that performance in a race provides additional benefits that are not captured in the monetary payout.

Suggested Citation

  • Peter A. Groothuis & Jana D. Groothuis & Kurt W. Rotthoff, 2011. "Time on Camera," Journal of Sports Economics, , vol. 12(5), pages 561-570, October.
    • Handle: RePEc:sae:jospec:v:12:y:2011:i:5:p:561-570
    DOI: 10.1177/1527002510385910
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    References listed on IDEAS

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    Cited by:

    1. Brad Humphreys & Bernd Frick, 2019. "Prize Structure and Performance: Evidence from NASCAR," Economies, MDPI, vol. 7(4), pages 1-13, October.
    2. Craig A. Depken II & Peter A. Groothuis & Kurt W. Rotthoff, 2016. "Family Connections in Motorsports: The Case of Formula One," Working Papers 16-13, Department of Economics, Appalachian State University.
    3. Alan Deck & Cary Deck & Zhen Zhu, 2014. "Decision Making in a Sequential Game," Journal of Sports Economics, , vol. 15(2), pages 132-149, April.
    4. Ester Gutiérrez & Sebastián Lozano, 2014. "A DEA Approach to Performance-Based Budgeting of Formula One Constructors," Journal of Sports Economics, , vol. 15(2), pages 180-200, April.
    5. David M. Yaskewich, 2017. "Heterogeneous Ability and Risk Taking in a Rank-Order Tournament," Journal of Sports Economics, , vol. 18(8), pages 803-830, December.
    6. Craig A. Depken II & Matthew Hood & Ernest King, 2017. "Consistency and Momentum in NASCAR," Journal of Sports Economics, , vol. 18(6), pages 601-621, August.

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