What Do Workers and the Public Want? Unions’ Social Value

Using data from a national sample of American workers, the authors develop measures for “prosocial unionism†—the belief that unions contribute to the common good—and use regression analysis to determine its impact on public support for unions and on workers’ likelihood of supporting a union in a representation election in their workplace. Results show that the public’s support for unions is stronger when the public believes that unions act in the interests of all working people instead of just their members. The analyses also show that workers who believe unions have social benefits are significantly more likely to say they would vote “yes†in a union election than those who do not hold this belief. These findings imply that if unions address political and social justice goals that transcend the workplace, their legitimacy and their success in attracting public support and members may be enhanced and help stem the tide of shrinking union density.