Investigating the Success of OGB in China: The Influence of Personality Traits
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DOI: 10.1007/s10796-019-09968-0
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- Šneiderienė Agnė & Beniušis Antanas, 2022. "Factors Influencing the Decision-Making of Users of Lithuanian E-Commerce Platforms," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 44(1), pages 72-83, March.
- Yi-Fen Chen & Yu-Te Chen & Jui-Feng Hsieh, 2024. "Do Initiator Characteristics Impact Member Decision: A Study of Online Group Buying in Taiwan," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(6), pages 1-3.
- Lim, Weng Marc & Ahmed, Pervaiz Khalid & Ali, Md Yunus, 2022. "Giving electronic word of mouth (eWOM) as a prepurchase behavior: The case of online group buying," Journal of Business Research, Elsevier, vol. 146(C), pages 582-604.
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Keywords
Online group buying; China; IS success model; Personality traits;All these keywords.
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