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Investigating the Relationship between Personality and Technology Acceptance with a Focus on the Smartphone from a Gender Perspective: Results of an Exploratory Survey Study

Author

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  • Cornelia Sindermann

    (Department of Molecular Psychology, Institute of Psychology and Education, Ulm University, 89081 Ulm, Germany
    Both authors contributed equally.)

  • René Riedl

    (School of Business and Management, Digital Business, University of Applied Sciences Upper Austria, 4400 Steyr, Austria
    Department of Business Informatics—Information Engineering, Johannes Kepler University Linz, 4040 Linz, Austria
    Both authors contributed equally.)

  • Christian Montag

    (Department of Molecular Psychology, Institute of Psychology and Education, Ulm University, 89081 Ulm, Germany)

Abstract

Prior research found that user personality significantly affects technology acceptance perceptions and decisions. Yet, evidence on the moderating influence of user gender on the relationship between personality and technology acceptance is barely existent despite theoretical consideration. Considering this research gap, the present study reports the results of a survey in which we examined the relationships between personality and technology acceptance from a gender perspective. This study draws upon a sample of N = 686 participants ( n = 209 men, n = 477 women) and applied the HEXACO Personality Inventory—Revised along with established technology acceptance measures. The major result of this study is that we do not find significant influence of user gender on the relationship between personality and technology acceptance, except for one aspect of personality, namely altruism. We found a negative association between altruism and intention to use the smartphone in men, but a positive association in women. Consistent with this finding, we also found the same association pattern for altruism and predicted usage: a negative one in men and a positive one in women. Implications for research and practice are discussed, along with limitations of the present study and possible avenues for future research.

Suggested Citation

  • Cornelia Sindermann & René Riedl & Christian Montag, 2020. "Investigating the Relationship between Personality and Technology Acceptance with a Focus on the Smartphone from a Gender Perspective: Results of an Exploratory Survey Study," Future Internet, MDPI, vol. 12(7), pages 1-17, June.
    • Handle: RePEc:gam:jftint:v:12:y:2020:i:7:p:110-:d:378197
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    References listed on IDEAS

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    1. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    2. Sarv Devaraj & Robert F. Easley & J. Michael Crant, 2008. "Research Note ---How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use," Information Systems Research, INFORMS, vol. 19(1), pages 93-105, March.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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    Cited by:

    1. Dovilė Barysė, 2022. "People’s Attitudes towards Technologies in Courts," Laws, MDPI, vol. 11(5), pages 1-28, September.
    2. René Riedl, 2022. "Is trust in artificial intelligence systems related to user personality? Review of empirical evidence and future research directions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2021-2051, December.

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