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Charismatic Leaders in a New Perspective: Reality in Estonia and Italy

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  • Ulle Toode

Abstract

The purpose of this explorative study is to put the existing theories on charismatic political leadership in a current post-web media context. It also seeks to better understand why “charismatic politicians†seem to have success in present-day cyber politics. The paper considers political charisma in a Weberian perspective and aims to explain what elements it includes in a current electoral environment characterized by a fast-changing media landscape. The paper places the existing theoretical models in the context of two European societies, by comparing Estonia and Italy as case studies. Estonia, a small ex-Soviet country has emerged in recent years as an advanced e-society with highly “internetisized†media. At the same time, Italy became known by the phenomenon of the “Berlusconization†of the media, a popular subject of study in political communication. The analysis considers existing research, mostly based on the work of Max Weber, and aims to test the index of charisma, developed by Pappas (2011), in the two observed countries. The paper concludes with a discussion on if and how charismatic political leaders fit a deliberative democracy. Finally, attention is drawn to the need for further systematic comparative research to better understand the phenomenon of charismatic leadership in the post-web media environment.

Suggested Citation

  • Ulle Toode, 2020. "Charismatic Leaders in a New Perspective: Reality in Estonia and Italy," Studies in Media and Communication, Redfame publishing, vol. 8(1), pages 11-24, June.
    • Handle: RePEc:rfa:smcjnl:v:8:y:2020:i:1:p:11-24
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    References listed on IDEAS

    as
    1. Takis S. Pappas, 2011. "Political Charisma Revisited, and Reclaimed for Political Science," EUI-RSCAS Working Papers 60, European University Institute (EUI), Robert Schuman Centre of Advanced Studies (RSCAS).
    2. Boyang Zhang & Vos Marita & Jari Veijalainen & Shuaiqiang Wang & Denis Kotkov, 2016. "The Issue Arena of a Corporate Social Responsibility Crisis ¨C The Volkswagen Case in Twitter," Studies in Media and Communication, Redfame publishing, vol. 4(2), pages 32-43, December.
    3. Allan P. O. Williams, 2006. "Leadership in Change," Palgrave Macmillan Books, in: The Rise of Cass Business School, chapter 15, pages 200-220, Palgrave Macmillan.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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