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Slim by Design: Serving Healthy Foods First in Buffet Lines Improves Overall Meal Selection

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  • Brian Wansink
  • Andrew S Hanks

Abstract

Objective: Each day, tens of millions of restaurant goers, conference attendees, college students, military personnel, and school children serve themselves at buffets – many being all-you-can-eat buffets. Knowing how the food order at a buffet triggers what a person selects could be useful in guiding diners to make healthier selections. Method: The breakfast food selections of 124 health conference attendees were tallied at two separate seven-item buffet lines (which included cheesy eggs, potatoes, bacon, cinnamon rolls, low-fat granola, low-fat yogurt, and fruit). The food order between the two lines was reversed (least healthy to most healthy, and vise-versa). Participants were randomly assigned to choose their meal from one line or the other, and researchers recorded what participants selected. Results: With buffet foods, the first ones seen are the ones most selected. Over 75% of diners selected the first food they saw, and the first three foods a person encountered in the buffet comprised 66% of all the foods they took. Serving the less healthy foods first led diners to take 31% more total food items (p

Suggested Citation

  • Brian Wansink & Andrew S Hanks, 2013. "Slim by Design: Serving Healthy Foods First in Buffet Lines Improves Overall Meal Selection," PLOS ONE, Public Library of Science, vol. 8(10), pages 1-5, October.
  • Handle: RePEc:plo:pone00:0077055
    DOI: 10.1371/journal.pone.0077055
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    References listed on IDEAS

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    1. Jessica Wisdom & Julie S. Downs & George Loewenstein, 2010. "Promoting Healthy Choices: Information versus Convenience," American Economic Journal: Applied Economics, American Economic Association, vol. 2(2), pages 164-178, April.
    2. Andrew S. Hanks & David R. Just & Brian Wansink, "undated". "Healthy Convenience: Nudging Students Toward Healthier Choices in Lunchroom," Working Papers 2012-03, Cornell Center for Behavioral Economics in Child Nutrition Programs.
    3. Novemsky, Nathan & Ratner, Rebecca K, 2003. "The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 507-516, March.
    4. Andrew S. Hanks & David R. Just & Brian Wansink, 2012. "Healthy Convenience: Nudging Students Toward Healthier Choices in Lunchroom," Working Papers 03, Cornell Center for Behavioral Economics in Child Nutrition Programs.
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