An analytical model that links customer-perceived value and competitive strategies
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DOI: 10.1057/s41270-018-0043-9
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- Zhenfang Zhang & Nan Zhang & Jiguang Wang, 2022. "The Influencing Factors on Impulse Buying Behavior of Consumers under the Mode of Hunger Marketing in Live Commerce," Sustainability, MDPI, vol. 14(4), pages 1-19, February.
- Kalle Nuortimo & Janne Harkonen, 2019. "Establishing an automated brand index based on opinion mining: analysis of printed and social media," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 141-151, September.
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Keywords
Analytical model; Customer-perceived value; Competitive strategy; Bowman’s strategy clock; Generic strategies; Operationalization;All these keywords.
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