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Competitive strategies and firm performance: the mediating role of performance measurement

Author

Listed:
  • Luliya Teeratansirikool
  • Sununta Siengthai
  • Yuosre Badir
  • Chotchai Charoenngam

Abstract

Purpose - The purpose of this paper is to examine the mediating role performance measurement plays in the relationship between competitive strategies and firm performance. Design/methodology/approach - This study conducted a mail‐survey of Thai listed companies in 2009. A total of 101 Thai listed companies’ executives, each representing their company, participated in this study. The SPSS version 11.5, path‐analytical model is adopted to analyze the survey data obtained. Findings - This study finds that generally, all competitive strategies positively and significantly enhance firm performance through performance measurement. Specifically, firms’ differentiation strategy not only has a direct and significant impact on firm performance but also it has indirect and significant impact on firm performance through financial measures. Cost leadership strategy that firms pursue does not directly affect firm performance. However, it does so indirectly and significantly through financial performance measures. Research limitations/implications - Future research could consider the use of longitudinal data to ascertain more clearly these causal relationships. Practical implications - The paper offers managerial implications that whether a firm chooses to pursue cost leadership or differentiation strategies, a strong emphasis on performance measurement will ensure the positive impact on firm performance in a fierce competitive environment. Originality/value - This paper adds to the existing theoretical discussion and analyses the research and findings on the mediating role of performance measurement on the relationship between competitive strategy and firm performance.

Suggested Citation

  • Luliya Teeratansirikool & Sununta Siengthai & Yuosre Badir & Chotchai Charoenngam, 2013. "Competitive strategies and firm performance: the mediating role of performance measurement," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 62(2), pages 168-184, January.
    • Handle: RePEc:eme:ijppmp:v:62:y:2013:i:2:p:168-184
    DOI: 10.1108/17410401311295722
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    Citations

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    Cited by:

    1. Najib Ullah Khan & Shuangjie Li & Muhammad Nabeel Safdar & Zia Ullah Khan, 2019. "The Role of Entrepreneurial Strategy, Network Ties, Human and Financial Capital in New Venture Performance," JRFM, MDPI, vol. 12(1), pages 1-16, March.
    2. Said Echchakoui, 2018. "An analytical model that links customer-perceived value and competitive strategies," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(4), pages 138-149, December.
    3. Kanittha Pattanasing & Somnuk Aujirapongpan & Supit Ritkaew & Anuman Chanthawong & Sirichai Deelers, 2021. "The impact of dynamic capabilities and dynamic performance measurement on competitive performance: evidence from Thai hotel entrepreneurs," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 10-28, March.
    4. Nuraddeen Abubakar Nuhu & Kevin Baird & Sophia Su, 2022. "The association between the interactive and diagnostic use of financial and non-financial performance measures with individual creativity: The mediating role of perceived fairness," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 33(3), pages 371-402, September.
    5. Di Foggia, Giacomo, 2021. "Energy-Efficient Products and Competitiveness in the Manufacturing Sector," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(1).
    6. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 25-34.
    7. Danijela Stošić Panić, 2019. "The Strategic Choices Of Serbian Entrepreneurs: Are They Entrepreneurially Oriented And Do They Differ By Gender?," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 64(222), pages 147-172, July – Se.
    8. Shafique Ur Rehman & Anam Bhatti & Naveed Iqbal Chaudhry, 2019. "Mediating effect of innovative culture and organizational learning between leadership styles at third-order and organizational performance in Malaysian SMEs," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-24, December.
    9. Md. Shakib Hossain & Sara Bintey Kabir & Nafisa Mahbub, 2019. "Competitive Strategies and Organizational Performance: Determining the Influential Factor Conquer Over the Rivals in the Food Industry of Bangladesh," International Review of Management and Marketing, Econjournals, vol. 9(3), pages 100-105.
    10. Abdullahi Hassan Gorondutse & Haim Hilman, 2019. "Testing the Effect of Business-level Strategy on Performance of Hotels," Global Business Review, International Management Institute, vol. 20(5), pages 1141-1154, October.
    11. repec:arp:sjbmms:2021:p:17-26 is not listed on IDEAS
    12. Kankam-Kwarteng, Collins & Osman, Barbara & Acheampong, Stephen, 2020. "Performance of restaurants: Recognizing competitive intensity and differentiation strategies," MPRA Paper 103781, University Library of Munich, Germany.
    13. Shafique-ur Rehman & Rapiah Mohamed & Hazeline Ayoup, 2019. "The mediating role of organizational capabilities between organizational performance and its determinants," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-23, December.
    14. Ibrahim M. Menshawy & Rohaida Basiruddin & Raihana Mohdali & Nazahan Qahatan, 2022. "Board Information Technology Governance Mechanisms and Firm Performance among Iraqi Medium-Sized Enterprises: Do IT Capabilities Matter?," JRFM, MDPI, vol. 15(2), pages 1-21, February.
    15. Ariani, Mintarti & Maharani, Raden Roro Irfani, 2018. "Entrepreneurial orientation dan pricing capability," OSF Preprints qek96, Center for Open Science.
    16. Ariani, Mintarti & Putri, Arlika Anindya, 2018. "Entrepreneurial orientation dan pengalaman kerja," OSF Preprints nuj7p, Center for Open Science.

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