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Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana

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  • DeBerry-Spence, Benét

Abstract

This paper responds to the need for greater research in subsistence markets that engage new and innovative approaches to scholarship, in particular those that involve initiatives based on interactions between scholars and communities. On the basis of an analytic autoethnography conducted at a social venture in Accra, Ghana, the author empirically explores third space, or third space at work. Third space is defined as a momentary space between one's day-to-day world and other worlds. Building on recent literature that argues for a conception of third space that is less temporary and that allows one to be both here and there, this study uses blending, resistance, and negotiation to demonstrate the on-going making of theory and practice. The study also reveals that third space at work may occur on a continuum of in-betweenness and may be shared. The findings are relevant to scholars, practitioners, and global citizens.

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  • DeBerry-Spence, Benét, 2010. "Making theory and practice in subsistence markets: An analytic autoethnography of MASAZI in Accra, Ghana," Journal of Business Research, Elsevier, vol. 63(6), pages 608-616, June.
    • Handle: RePEc:eee:jbrese:v:63:y:2010:i:6:p:608-616
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    References listed on IDEAS

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    Cited by:

    1. Weaver, David B. & Kwek, Anna & Wang, Ying, 2017. "Cultural connectedness and visitor segmentation in diaspora Chinese tourism," Tourism Management, Elsevier, vol. 63(C), pages 302-314.
    2. DeBerry-Spence, Benet & Elliot, Esi Abbam, 2012. "African microentrepreneurship: The reality of everyday challenges," Journal of Business Research, Elsevier, vol. 65(12), pages 1665-1673.
    3. Manrai, Lalita A. & Lascu, Dana-Nicoleta & Manrai, Ajay K., 2020. "A study of safari tourism in sub-Saharan Africa: An empirical test of Tourism A-B-C (T-ABC) model," Journal of Business Research, Elsevier, vol. 119(C), pages 639-651.

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