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Consumer marketplaces and self‐sufficiency: Meeting consumption needs in community

Author

Listed:
  • Stephen G. Saunders
  • Srinivas Sridharan
  • Dani J. Barrington
  • Regina Souter
  • Katherine F. Shields
  • Semisi Meo
  • Jamie K. Bartram

Abstract

Guided by a “logic of the situation” approach our research investigated a problematic situation in community to identify and critically reflect on how consumer marketplaces and self‐sufficiency meet consumption needs. In doing so, we reflect on how a situational understanding allowed the researchers to form a more complete view of how consumption needs were met in community through enabler‐led marketplaces, community‐led marketplaces and self‐sufficiency. We also re‐conceptualized our thinking as a more broadly conceived hybrid consumer marketplace to reflect our more complete understanding. We discuss the theoretical and practical implications of our more broadly conceived hybrid consumer marketplace and provide a foundation for further research into consumer marketplaces and meeting consumption needs.

Suggested Citation

  • Stephen G. Saunders & Srinivas Sridharan & Dani J. Barrington & Regina Souter & Katherine F. Shields & Semisi Meo & Jamie K. Bartram, 2021. "Consumer marketplaces and self‐sufficiency: Meeting consumption needs in community," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(4), pages 1691-1711, December.
    • Handle: RePEc:bla:jconsa:v:55:y:2021:i:4:p:1691-1711
    DOI: 10.1111/joca.12403
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    References listed on IDEAS

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