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Criteria of Satisfaction with Universities from the Perspective of Czech Students: A Qualitative Research Study

Author

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  • Růžena Lukášová

    (Department of Public Economics, Faculty of Economics and Administration, Masaryk University, Lipová 41a, 602 00 Brno, Czech Republic)

  • Daria Kuchařová

    (Central European Institute of Technology, Masaryk University, Kamenice 753/5, 625 00 Brno, Czech Republic)

Abstract

The environment in which current universities operate is globalized and highly competitive, both nationally and internationally. To succeed in this environment, the issue of student satisfaction as a factor that determines the loyalty of students and is also an important indicator of the quality of a university is of prime interest to universities. Research interests of researchers who deal with university management then focus on identifying students' expectations and criteria of their satisfaction with universities. The objective of the research presented in the article was to identify the criteria of satisfaction with universities from the perspective of Czech students of economy-oriented study programs. Using the qualitative research methods, the following general categories of student satisfaction criteria were identified: academic quality, organization of teaching and the attitude of the study department, organizational climate, facilities and equipment of a faculty, library services, catering services, and faculty reputation. The identified categories and their corresponding attributes can serve as the basis for practical reflection on improving the quality of services provided by universities as well as the basis for developing a tool to measure student satisfaction.

Suggested Citation

  • Růžena Lukášová & Daria Kuchařová, 2019. "Criteria of Satisfaction with Universities from the Perspective of Czech Students: A Qualitative Research Study," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(4), pages 1049-1060.
    • Handle: RePEc:mup:actaun:actaun_2019067041049
    DOI: 10.11118/actaun201967041049
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    References listed on IDEAS

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    1. Vergil VOINEAGU & Corina PELAU & Daniela SERBAN, 2017. "Research Regarding the Correlations Among Factors Influencing the Satisfaction of Students in an University," ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Faculty of Economic Cybernetics, Statistics and Informatics, vol. 51(2), pages 55-66.
    2. S.S. Mahapatra & M.S. Khan, 2007. "A neural network approach for assessing quality in technical education: an empirical study," International Journal of Productivity and Quality Management, Inderscience Enterprises Ltd, vol. 2(3), pages 287-306.
    3. Grace Chan & Paul W. Miller & MoonJoong Tcha, 2005. "Happiness in University Education," International Review of Economic Education, Economics Network, University of Bristol, vol. 4(1), pages 20-45.
    4. Dirk Van Damme, 2002. "Trends and models in international quality assurance in higher education in relation to trade in education," Higher Education Management and Policy, OECD Publishing, vol. 14(3), pages 93-136.
    5. Fernando de Oliveira Santini & Wagner Junior Ladeira & Claudio Hoffmann Sampaio & Gustavo da Silva Costa, 2017. "Student satisfaction in higher education: a meta-analytic study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(1), pages 1-18, January.
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