The Role of Digital Marketing in Tourism Businesses: An Empirical Investigation in Greece
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- Anderl, Eva & Schumann, Jan Hendrik & Kunz, Werner, 2016. "Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys," Journal of Retailing, Elsevier, vol. 92(2), pages 185-203.
- Islam Salem, 2017. "The effect of Hotel Ownership Type on Hotel Website Contents," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 23-49, June.
- Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
- Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
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- Nour Eldin Elshaiekh & Khalfan Al-Hijji & Ahmed Shehata & Said Mohammed Ali Alrashdi, 2023. "An Empirical Analysis of Factors Motivating Unemployed Individuals to Engage in Digital Entrepreneurship in Oman: Focus on Technological Infrastructure," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
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Keywords
tourism industry; digital marketing; COVID-19; websites; social media; digital transformation;All these keywords.
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