Study on Smart Marketing Strategies Using Effective Social Media
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- Winer, Russell S., 2009. "New Communications Approaches in Marketing: Issues and Research Directions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 108-117.
- Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
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