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Study on Smart Marketing Strategies Using Effective Social Media

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  • Sanjay P. Pande

    (Department of Computer Technology, Shri Datta Meghe Polytechnic, Nagpur, (MS) India)

Abstract

In today’s modern age, digital marketing has a widespread exploitation in various sectors. We strongly agreed that the world is rapidly moving towards digital technology. People are utilizing more and more digital data day by day and they have not yet documented this in their marketing strategies. In India People are spending more time in online activities, the social media and various websites plays an important role in their life. Smart marketers keep watch on the changes of market trend as well as need of customer and according to that the marketing strategies and the use of effective social media helps to achieve the target. But the latest information shows that India has over 100 million internet users and approximately 89% of the population are using Smartphone devices. Online Digital Marketing Strategy emphasizes on the use of digital technologies more effectively and allows an individual attention for better products or services campaigning, marketing and implementation. The key objective of this paper is to discover the effective social media according to the market trend and factors affecting digital marketing mainly in the service sector. This paper initially introduces about Digital Marketing and current trends in Digital Marketing and discusses the strategies of marketing using effective social media for the marketing of the services.

Suggested Citation

  • Sanjay P. Pande, 2020. "Study on Smart Marketing Strategies Using Effective Social Media," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(5), pages 110-116, May.
    • Handle: RePEc:bjc:journl:v:7:y:2020:i:5:p:110-116
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    References listed on IDEAS

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    1. Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
    2. Winer, Russell S., 2009. "New Communications Approaches in Marketing: Issues and Research Directions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 108-117.
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