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Internet Marketing Theoretical Aspects

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  • Margarita IÅ¡oraitÄ—

    (Vilniaus kolegija/The University Applied Sciences a, Lithuania)

Abstract

Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place including a very cheap delivery of goods and services to a creative and specific target audience and receiving from clients fast feedback. The same as the real world, online marketing consists of many particles: the marketing plan, strategy, cost evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant work: to invest the time and money. Here, everything is used: website, social networks, online direct marketing, multi-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall corporate marketing, as the Internet has become is not the main communication tool with customers.

Suggested Citation

  • Margarita IÅ¡oraitÄ—, 2017. "Internet Marketing Theoretical Aspects," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-25, January.
    • Handle: RePEc:scm:ecofrm:v:6:y:2017:i:1:p:25
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    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/481/349
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    References listed on IDEAS

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    1. Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
    2. Raj Kumar Gautam, 2012. "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 43-51.
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