IDEAS home Printed from https://ideas.repec.org/a/scm/ecofrm/v6y2017i1p25.html
   My bibliography  Save this article

Internet Marketing Theoretical Aspects

Author

Listed:
  • Margarita IÅ¡oraitÄ—

    (Vilniaus kolegija/The University Applied Sciences a, Lithuania)

Abstract

Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place including a very cheap delivery of goods and services to a creative and specific target audience and receiving from clients fast feedback. The same as the real world, online marketing consists of many particles: the marketing plan, strategy, cost evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant work: to invest the time and money. Here, everything is used: website, social networks, online direct marketing, multi-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall corporate marketing, as the Internet has become is not the main communication tool with customers.

Suggested Citation

  • Margarita IÅ¡oraitÄ—, 2017. "Internet Marketing Theoretical Aspects," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 6(1), pages 1-25, January.
    • Handle: RePEc:scm:ecofrm:v:6:y:2017:i:1:p:25
    as

    Download full text from publisher

    File URL: http://ecoforumjournal.ro/index.php/eco/article/view/481/349
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Raj Kumar Gautam, 2012. "Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab," International Review of Management and Marketing, Econjournals, vol. 2(1), pages 43-51.
    2. Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. D Poorani & J Vidhiya & Santhosini, 2021. "A Study on Opportunities and Challenges of Digital Marketing," Shanlax International Journal of Management, Shanlax Journals, vol. 8(3), pages 46-53, January.
    2. Greg Grovey, Diana Garza & Greg Grovey, Diana Garza, 2023. "How Different Digital Marketing Techniques Drive and Empower Sneakerhead Purchasing Behaviors: A Theoretical Literature Review," RAIS Conference Proceedings 2022-2024 0258, Research Association for Interdisciplinary Studies.
    3. Melović, Boban & Jocović, Mijat & Dabić, Marina & Vulić, Tamara Backović & Dudic, Branislav, 2020. "The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro," Technology in Society, Elsevier, vol. 63(C).
    4. Luan Hasneziri, 2021. "The Adversarial Proceedings Principle in the Civil Process," European Journal of Marketing and Economics Articles, Revistia Research and Publishing, vol. 4, ejme_v4_i.
    5. Jianli Gao & Abu Bakkar Siddik & Sayyed Khawar Abbas & Muhammad Hamayun & Mohammad Masukujjaman & Syed Shah Alam, 2023. "Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study," Sustainability, MDPI, vol. 15(2), pages 1-21, January.
    6. Melissa Li Sa Liow & Yeow Kim Chai, 2015. "Branding Orientation in the Accommodation Industry," International Review of Management and Marketing, Econjournals, vol. 5(2), pages 61-72.
    7. Sanjay P. Pande, 2020. "Study on Smart Marketing Strategies Using Effective Social Media," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(5), pages 110-116, May.
    8. Caroliny Makacha & Munodawafa Njovo, 2021. "Digital marketing adoption by National Tourism Organisations (NTOs): A Zimbabwean perspective," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(12), pages 989-996, December.
    9. Ismat Ara Eti & Md. Murshedul Bari, 2020. "Digital Marketing Makes Consumer Closer: An Internet Giant Creating Challenges at Present: A Study on Consumer Perspective During COVID-19," International Journal of Science and Business, IJSAB International, vol. 4(10), pages 64-76.
    10. Rekha & Aparna Mishra & Ajay Kr. Chauhan, 2017. "Impact of Value Proposition of Digital Marketing Communication on Car Buyers’ Attitude," Paradigm, , vol. 21(2), pages 175-191, December.
    11. Jusufi, Luan & Xhafa, Sokol, 2023. "Digital Marketing and Social Media Marketing Trends in Kosovo," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2023), Hybrid Conference, Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 4-6 September, 2023, pages 305-318, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    12. Anastasia Velentza & Theodore Metaxas, 2023. "The Role of Digital Marketing in Tourism Businesses: An Empirical Investigation in Greece," Businesses, MDPI, vol. 3(2), pages 1-21, April.
    13. Ihsan Ullah & Muhammad Khan & Dilshodjon Alidjonovich Rakhmonov & Kalonov Mukhiddin Bakhritdinovich & Julija Jacquemod & Junghan Bae, 2023. "Factors Affecting Digital Marketing Adoption in Pakistani Small and Medium Enterprises," Logistics, MDPI, vol. 7(3), pages 1-22, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:scm:ecofrm:v:6:y:2017:i:1:p:25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iulian Condratov (email available below). General contact details of provider: https://edirc.repec.org/data/feusvro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.