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Content
2024, Volume 11, Issue 1
- 1-11 The Impact of Digital Marketing on the Performance of Small and Medium–Sized Enterprises in North Macedonia
by Teuta Veseli-Kurtishi - 12-26 Factors Influencing Buying Intentions of University Students in Mauritius Toward Online Shopping
by Mridula Gungaphul & Mookhuldev Mangra - 27-41 The Role of Relationship Marketing on Customer Advocacy: An Empirical Investigation from Insurance Companies
by OLUWABIYI, Ezekiel Olakunle & Timilehin Olubiyi & Olalekan ASIKHIA & Thomas Kalu EGWUONWU
2023, Volume 10, Issue 1
- 1-16 Brand Storytelling in the Age of Short Attention Spans: Strategies for Effective Communication
by Nataliia Rodinova & Ulyana Balyk & Yulya Korobko & Tatyana Plekhanova - 17-27 E-Commerce Taxation Challenges and Opportunities: From Clicks to Conversions in Fast-Moving Consumer Goods
by Теtyana Scoromtsova & Iuliia Panura & Tetiana Tuchak & Larysa Chayka - 28-44 Managing Product Features and Customer Satisfaction via Product Development, Product Branding, and Product Packaging: Evidence from CWAY Table Water
by Oyenuga Michael Oyedele & Ekweogwu Fredrick - 45-58 Inclusive Social Marketing: Representation and Diversity in Brand Campaigns
by Anna Verbytska & Iryna Lysenko & Larysa Babachenko & Nataliia Kraskivska - 59-69 E-Marketing and its Impact on the Modern Economy
by Olha Prokopenko & Ihor Halytsia & Tamara Berezianko & Viktoriia Bozhkova
2022, Volume 9, Issue 1
- 1-17 The Impact of COVID-19 Pandemic on the Competence of Business Managers as Mediation on the Performance of Fast-moving Consumer Goods in Ghana
by George Kankam Jnr. - 18-30 Marketing Strategies in the Development of the Halal Products and Services Industry
by Shakizada Niyazbekova - 31-41 Contemporary Trends in the Use of Social Media in Marketing and Branding
by Liudmyla Trebyk
2022, Volume 9
- 42-52 The Role of Marketing in Creating and Sustaining Poland's National Brand
by Aleksander Sapiński - 53-64 The Impact of Digital Transformation on Project Management and Business Development: Case Studies in Diverse Industries
by Ruslan Sayed
2021, Volume 8, Issue 1
- 1-16 Crude Oil Price, Interest Rate and Unemployment Nexus in Nigeria: An Application of Toda and Yamamoto Long-Run Causality Procedure
by Rabiu Maijama’a & Kabiru Saidu Musa - 17-30 Factor Analysis of Government Performance and Tax Morale in Nigeria
by Lateef Ayodele Agbetunde & Lateef Babatunde Adedokun & Musa Olatunji Dawodu - 31-47 Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis
by Onamusi Abiodun Babatunde - 48-64 Effect of Brand Equity on Consumer Behaviour Among Students of Veritas University, Nigeria: A Study of Apple Smartphones
by Oyenuga Michael Oyedele & Agnes Ahungwa & Emmanuel Onoja - 65-75 Online Shopping Tendency and Customer Trust in Nigerian Service Sector
by Idongesit Eshiett - 76-86 Loyal Customers are Attached to Brands. Is this True? What is the Role of Customer Equity and Customer Trust?
by Onamusi Abiodun Babatunde & Ayo, Mofoluwake. F
2020, Volume 7, Issue 1
- 1-10 Customer Engagement: The Next Frontier for the Marketers
by Avadhanam Ramesh & R. Srinivasa Rao - 11-23 An Empirical Evaluation of Requirements Prioritization Techniques
by Naila Jan & Irum Inayat & Muhammad Abbas - 24-46 The Effect of Uncertainty on Stock Returns and Risk-returns (Volatility) Relationship Across Military and Democratic Regimes in Pakistan
by Zareen Zafar & Danish Ahmed Siddiqui - 47-61 Crude Oil Price, Urbanization and Environmental Pollution: Fresh Evidence from Selected African OPEC Member Countries
by Kabiru Saidu Musa & Rabiu Maijama’a - 62-69 Changing Market and Travel Trends: Marketing Strategies of the Department of Tourism-accredited Travel Agencies in the Cordillera Administrative Region
by Jojo B. Acop & John C. Chowogna & Jose Jr. Comila & Daniel Robert Tecson & Henry O. Maglaya
2019, Volume 6, Issue 1
- 1-9 Contribution of Sectorial Brands to the Competitiveness of the Regions and the Emerging Brands
by Ariana Daniela Del Pino Espinoza & Freddy Ronald Veloz de la Torre
2018, Volume 5, Issue 4
- 206-216 Air Transport - A Source of Competitive Advantages of the Region
by Keranka Nedeva & Evgeni Genchev - 217-232 Pleasing Scents: The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers
by Zahra Afaq & Shahab Aziz & Amir Gulzar Sindhu & Sajid Bashir - 233-243 An Investigation into the Effect of Psychological Empowerment on Brand Equity (Case Study: Islamic Azad University, Bandar Abbas Branch)
by Masoud Dehghani - 244-250 Comparing the Effective Factors of Traditional Archers’ Bow Brand Preferences
by Tanyeri Uslu & Merve Yanar Gürce
2018, Volume 5, Issue 3
- 140-150 Developing a Measurement Scale of the Use of Mobile Technologies in E-learning: A Structural Equation Model
by Hale H. Turhangil Erenler - 151-158 Online Evaluation Platforms as a Tools for Enhancing Competitiveness in Healthcare Sector
by Róbert Štefko & František Pollák & Nella Svetozarovová - 159-167 Higher Education Institutions Embracing Digital & Social Media Marketing: A Case of Top 25 Universities in Asia & Africa
by Nerisa N. Paladan - 168-183 Measuring Credit Risk Management and its Impact on Bank Performance in Iran
by Azam Ahmadyan - 184-189 Energy Dependence of the Solar Business of the European Union and Bulgaria
by Noncho Dimitrov - 190-205 Investigating the Situation of Lacquered Wire Kavir Yazd Company in Lifecycle and the Fit between Marketing Strategy and Marketing Mix
by Aliakbar Beygiyazdi & Shahnaz Nayebzadeh & Abolfazl Davoodi Roknabadi
2018, Volume 5, Issue 2
- 78-91 Repurchase Intention: The Effect of Service Quality, System Quality, Information Quality, and Customer Satisfaction as Mediating Role: A PLS Approach of M-Commerce Ride Hailing Service in Vietnam
by Nguyen Ngoc Duy Phuong & Tran Thi Dai Trang - 92-99 Perception of Advertising and Expectations of Advertising in terms of Gender Differences
by Zuzana Birknerová & Miroslav Frankovský & Lucia Zbihlejová & Valéria Parová - 100-110 Use of Viral Marketing by Universities
by Adriana GrenÄ Ãková & Karol KrajÄ o & Jakub Sokol - 111-121 Economic Effects and Invasion of Low-Cost Carriers on the Bulgarian Air Market
by E. Rancheva & T. Petkov & Stela Todorova - 122-139 Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset
by Shahnaz Nayebzadeh & Maryam Farmani
2018, Volume 5, Issue 1
- 1-7 The Relationship of Tourists’ Loyalty with Individuals’ Normative Beliefs and Tourism Experience of Ecotourism
by Maryam Anahid & Farzad Sattari Ardabili - 8-22 Importance of Financial Aspects of a Company Crisis Management in Slovakia
by KatarÃna Fedorková - 23-30 Studying the Effect of Sales Forces’ Personality Traits on the Customer Relationship Management (Isfahan Asia Insurance Company)
by Ahmad Sedaghatnia & Behnaz Rostamian & Ali Nasr Esfahani & Arash Shahin - 31-43 Effects of Personality on Impulsive Buying Behavior: Evidence from a Developing Country
by Dania Shakaib Farid & Mazhar Ali - 44-50 Bulgarian Film Industry: Assessment through Market Mapping
by Bilyana Tomova - 51-63 What Did Sap Change? A Market Shaping Analysis
by Burak Erkut - 64-77 Examining the moderating role of corporate social responsibility in the relationship between socially responsible consumption and quality of work life (QWL) of the staff in Social Security Organization
by Mahdieh Rahmani & Akram Eghbali
2017, Volume 4, Issue 4
- 292-302 Slowness Saving the Day of Worldwide Travel and Tourism? Environmental and Sustainability Aspirations of Airline and Business Voyagers, Shared by International and Student Travelers as well as Religious Tourists
by Konrad Gunesch - 303-309 The influence of social media behavior of university students in Lebanon on their purchasing habits: The mediating effect of e-Word-of-Mouth
by Annelie Moukaddem Baalbaki & Nadia Jiryes Azzam & Abdul-Nasser El-Kassar - 310-321 Islamic Finance Service Industry and Contemporary Challenges: A Literature Outlook (1987-2016)
by Muhammad Asif Khan & Muhammad Afaq Haider JAFRI & Shujahat Haider Hashmi & Muhammad Atif Khan - 322-335 Providing the Applicable Model of Training Needs Assessment in Organizations
by Ahmadreza Fazel Anvari - 336-347 Customer Loyalty: The Effect of Service Quality, Corporate Image, Customer Relationship Marketing and Customer Satisfaction as Intervening Variable-An Empirical Analysis of Bank Customers in Malang City
by Hellen Karyose & Widji Astuti & Achmad Ferdiansjah - 348-359 Identifying and Ranking the Components Affecting the Failure of Knowledge-based Companies in Iran and its Ranking by AHP Technique (The Case Study: Technology and Science Park of Kermanshah)
by Donya Gholami & Ali Ramezani - 360-370 An Investigation of the Effect of Relationship Marketing on Customer Gratitude and Consumer Behavior (Case Study: The Dealerships of Saipa Corporation in Ardabil Province)
by Somayeh Saebnia & Mohammad Feizi & Mohammad Hasanzadeh - 371-383 The Impact of the Service Innovativeness on Perceived Overall Service Quality, Customer Loyalty and Perceived Customer Value in Shopping Sites
by Emine Senbabaoglu - 384-392 The Impact of Packaging on the Competitiveness of Export Products
by Mohammad ali Rasoulzadeh
2017, Volume 4, Issue 3
- 217-226 Theory and practice of management under threats in tourism
by Mariya Stankova & Ivanka Vassenska - 227-235 Creative industries value chain: The value chain logic in supply chain relationships
by Emilia Madudova - 236-248 Data driven customer experience and the roadmap to deliver happiness
by Ahmed Aly Shaban Abdelmoteleb & Suzilawati Kamarudin & Puteri N. E. Nohuddin - 249-263 Value Co-Creation Drivers and Components in Dynamic Markets
by Daniel Marco-Stefan Kleber & Tatjana Volkova - 265-279 Investigating the relationship between personality traits and general health with addiction to purchase (obsessive purchase)
by Seyed Mehdi Sadr Bafghi & Mohammad Mirmohammadi Sadrabadi & Hamed Shakerian - 280-291 CSR in the banking sector: A legitimacy approach to the shareholders’ and stakeholders’ debate
by Charbel Chedrawi & Souheir Osta
2017, Volume 4, Issue 2
- 112-128 Measuring the effect of perceived logistics service quality on brand factors in the e-commerce context
by Ebru SÜRÜCÜ & Nergis ÖZISPA - 129-134 A MCDM approach for supplier selection process: A pilot study from Iran
by Babak Daneshvar Rouyendegh & Farshid Gholamrezanezhad - 135-147 Formulating the supply chain strategy of automotive industry in Iran using balanced Scorecard, System Dynamics, and Game Theory
by Ghasem Farajpour Khanaposhtani & Seyyed Shahrokh Jafari & Amir Alaie & Hamed Salimi - 148-168 Usage of health-themed public service announcements as a social marketing communication tool: A content analysis related to public service announcements in the republic of Turkey, ministry of health’s web site
by Burcu Inci & Oya Sancar & Seda H. Bostanci - 169-178 Location and key success factors of special economic zone in Thailand
by Patcharee Pakdeenurit & Nanthi Suthikarnnarunai & Wanchai Rattanawong - 179-191 Enabling entrepreneurial practices with market-oriented approach: A case study
by Keti Ventura & Haluk Soyuer - 192-205 Digital marketing planning with the brand dashboard approach
by Alptekin Erkollar & Birgit Oberer - 206-216 Designing the distribution network in a cassava supply chain in Thailand
by Witchayut Timaboot & Nanthi Suthikarnnarunai
2017, Volume 4, Issue 1
- 4-13 Evaluation of the Impressionability of Managerial Performance and Risk Management from Intellectual Capital Strategies in the Companies Listed on the Tehran Stock Exchange Market
by Alireza Ahangar & Farzad Sattari Ardabili - 14-24 Mechanisms of regulation of commercial activities in variable demands of the global economy
by Chingiz Ibrahimly & Hamidreza Alipour - 25-32 Trends and applications in city branding: A case study in Izmir
by Ige Pirnar & Metehan Igneci & Melih Tutuncuoglu - 33-49 Determining the influence of fanatical tendencies on consumption styles based on lifestyles
by Görgün DEVECI & Aysel ERCIS - 50-63 New world, new economics
by Manijeh Aliakbarian - 64-72 Handicrafts as an opportunity for economic development and sustainable tourism: Shkodra case study
by Brilanda Bushati - 73-88 Investigating the effects of relationship marketing mechanisms of Shammut model on customer loyalty
by Hamed Shakerian & Mohammad Mirmohammadi Sadrabadi & Reza Saliani & Hasan Dehghan Dehnavi - 89-99 Impact of technology and equipment equity on price levels of products
by Yordan Hristov Ivanov & Darina Pavlova Pavlova - 100-111 Multi-stakeholder initiatives in Vietnam to meet the societal challenges of horizon 2020
by Nibedita Saha & Do Le Nhu Quynh & Tomas Sáha & Petr Sáha
2016, Volume 3, Issue 2
- 97-108 The infrastructure attitude to strategic planning of information technology in organizations
by Emad Rezaei & Yazdan Rostami & Maryam Ghafouri & Atefeh Fashkhorani & MohammadAmin Ahmadi - 109-118 Typical presentation to evaluate NFC technology in electronic mobile payments
by Shima Asadbeigi & Ali Abdollahi & Sajjad Shokohyar - 119-129 Analyzing the Juridical reasons of corporate social responsibility in private sector with an emphasis on the necessity of paying Khums
by Reza Payandeh & Mohammad Taha Kharratha - 130-136 Exchange development: Preparing the grounds for achievement of resistance economy
by Negar Afkandeh - 137-143 Evaluating and comparing the ability to predict the bankruptcy prediction models of Zavgren and Springate in companies accepted in Tehran Stock Exchange
by Ghodratollah Talebnia & Fatemeh Karmozi & Samira Rahimi - 144-152 Measurement of intra-industry trade (ITT) of Iran with ten selective major trading partners using Grubel-Lloyd Index
by Muhammad Emadi - 153-165 Investigating the impact of key dimensions of service quality on customers’ satisfaction and loyalty: Evidences from the restaurant industry in Sudan
by Dalia M. E. Diab & Hesham E. Mohammed & Elham Hassam Mansour & Osman Saad - 166-178 The study of issuance of stocks in venture companies listed in Tehran Stock Exchange
by Ali Amiri & Hamid Ravanpaknodezh & Akbar Jelodari - 179-193 Sport celebrities multiple use in marketing messages: Example of the Spanish tennis player Rafael Nadal
by Arta Antonovica & Javier de Esteban Curiel - 194-205 An investigation into the impact of ownership structure on the level of cash holdings in the companies accepted in Tehran Stock Exchange Market
by Kaveh Azinfar & Zahra Shiraseb
2016, Volume 3, Issue 1
- 4-13 The effect of real exchange rate on unemployment
by Zahra Bakhshi & Mehrzad Ebrahimi - 14-23 The role of government, industry, and culture of resistive economy in peoples attitude to purchase Iranian brand products
by Atefeh Shiravi Khozani & Hossein Rezaei Dolatabadi - 24-40 Comparison of stock valuation models with their intrinsic value in Tehran Stock Exchange
by Ali Amiri & Hamid Ravanpaknodezh & Akbar Jelodari - 41-49 The impact of relationship marketing on customer loyalty enhancement (Case study: Kerman Iran insurance company)
by Abdolaziz Abtin & Mostafa Pouramiri - 50-62 The idea of new product development in modern medical Polish enterprises
by Anna Dziadkiewicz & Joanna Nieżurawska - 63-74 Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty
by Mohsen Akbari & Reza Kazemi & Masoomeh Haddadi - 75-85 Current challenges in distribution channels of cultural goods and services
by Razieh Fayaz & Maryam Azizinia - 86-96 Identifying and prioritizing the effect of marketing mix from the customer’s perspective (4C) on the competitiveness of insurance companies using DEMATEL technique: A case study of Tehran Insurance Companies
by Elmira Manafzadeh & Ali Ramezani
2015, Volume 2, Issue 1
- 4-14 The impact of product’s packaging color on customers’ buying preferences under time pressure
by Saad Ahmed Javed & Sara Javed - 15-27 Factors enabling competitiveness of science and technology institutions in Iran
by Saied Safari & Davoud Gholamrezaei & Reza Sagafi - 28-43 Halal banking in post-soviet central Asia: Antecedents and consequences
by Bilal Ahmad Malik - 44-63 The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry
by Adel Pourdehghan - 64-73 Recognition and ranking of customer financing methods in international trade: An approach to customers’ satisfaction in the Export Development Bank of Iran
by Fatemeh Heidari & Ali Akhavan - 74-88 The Relationship between Earnings before Interest and Taxes and Operating Cash Flow and Stock Return under the Condition of Information Asymmetry in Abadan and Arak Petrochemical Companies through Markov-Switching Approach
by Abolghasem Masihabadi & Ali Taghavi Moghaddam & Amir Shams Koloukhi & Rouhollah Rahmani - 89-100 An investigation of risk management strategies in projects
by Zahra Asadi
2014, Volume 1, Issue 1
- 4-13 Business ethics from the perspective of Islamic economics
by Aziz Javanpour & Davood Norouzi - 14-26 Purchase intention of products with Islamic labels under time pressure
by Mohsen Akbari & Mohammad Hasan Gholizadeh & Masoomeh Zomorrodi - 27-42 Security and Growth in Tourism Industry in Yasuj
by Darab Tayebi & Jamshid Rahman-nasab