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A Study on Opportunities and Challenges of Digital Marketing

Author

Listed:
  • D Poorani

    (RAAK Arts and Science College)

  • J Vidhiya

    (Government Arts and Science College)

  • Santhosini

    (Annamalai University)

Abstract

Digital Marketing has emerged as extra well-known after the involvement of modern technologies in businesses. It has completely changed the historic advertising methods and compelled marketers to remain linked with their buyers or clients by using the net for promoting their products and services. Since the emergence of social media, industrial advertising teachers and entrepreneurs have additionally been intrigued by the influence of such media on the discipline. As social media lookup in the industrial marketing discipline has been of growing interest, this lookup tries to the challenges and possibilities in social media. This research offers some of the options to overcome the problems and analyzing the satisfactory method in a present-day scenario in the discipline and suggests directions for future development.

Suggested Citation

  • D Poorani & J Vidhiya & Santhosini, 2021. "A Study on Opportunities and Challenges of Digital Marketing," Shanlax International Journal of Management, Shanlax Journals, vol. 8(3), pages 46-53, January.
    • Handle: RePEc:acg:managt:v:8:y:2021:i:3:p:46-53
    DOI: 10.34293/management.v8i3.3427
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    References listed on IDEAS

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    1. Afrina Yasmin & Sadia Tasneem & Kaniz Fatema, 2015. "Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(5), pages 69-80, April.
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