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Determinants of Halal Purchase Intention: Case in Perlis

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  • Noor Afzainiza Afendi

    (School of International Studies, College of Law, Government and International Studies, University Utara Malaysia, Sintok 06010, Kedah, Malaysia,)

  • Farah Lina Azizan

    (School of Business Management, College of Business, University Utara Malaysia, Sintok 06010, Kedah, Malaysia,)

  • Aflah Isa Darami

    (Faculty of Business Management, University Teknologi MARA, 85000, Segamat, Johor, Malaysia,)

Abstract

This study is to determine the factors that influence purchase intention of Halal products among consumers at selected supermarkets around Perlis. 100 were randomly selected to be respondents in this study through the questionnaire. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 19.0. Descriptive analysis and correlation were applied to this study. The results indicated that attitude, subjective norms, and perceived behavioral control had positive impact on intention to purchase Halal products. It is suggested that future research can be done in fast growing cities and the result that we get will be more comparable and provide workable direction in Halal products.

Suggested Citation

  • Noor Afzainiza Afendi & Farah Lina Azizan & Aflah Isa Darami, 2014. "Determinants of Halal Purchase Intention: Case in Perlis," International Journal of Business and Social Research, LAR Center Press, vol. 4(5), pages 118-123, May.
    • Handle: RePEc:lrc:larijb:v:4:y:2014:i:5:p:118-123
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    File URL: http://thejournalofbusiness.org/index.php/site/article/view/495/412
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    References listed on IDEAS

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    1. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    Cited by:

    1. Citra Shahnia & Dudi Permana & Sri Harini & Endri Endri & Mutia Wahyuningsih, 2024. "The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude," International Review of Management and Marketing, Econjournals, vol. 14(3), pages 97-104, May.
    2. Megawati Simanjuntak, 2019. "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals gjbssr545, Global Academy of Training and Research (GATR) Enterprise.

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