IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v17y2016i3p489-523.html
   My bibliography  Save this article

An Empirical Study of Malaysian Consumers’ Channel-switching Intention: Using theory of Planned Behaviour

Author

Listed:
  • Abdolrazagh Madahi
  • Inda Sukati

Abstract

The purpose of the current study is to examine the effect of behavioural attitude, subjective norm (SN) and perceived behavioural control (PBC) on channel-switching intention in regards to Internet and brick-and-mortar stores channels in Malaysia. Theory of planned behaviour (TPB) was used in this study. Partial least squares (PLS) based on the structural equation modelling (SEM) technique was used to analyze the data. The study was based on the simple random sampling, with the survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. The respondents had to meet the criteria of shopping online and/or brick-and-mortar store prior to participating in the survey. Findings have shown that the TPB was successful in predicting consumer channel-switching intention. In addition, based on the results, the main constructs including attitude and SN significantly and positively predicted consumers’ channel-switching intention in both channels. Perceived behavioural control was the only construct that did not predict intention.

Suggested Citation

  • Abdolrazagh Madahi & Inda Sukati, 2016. "An Empirical Study of Malaysian Consumers’ Channel-switching Intention: Using theory of Planned Behaviour," Global Business Review, International Management Institute, vol. 17(3), pages 489-523, June.
    • Handle: RePEc:sae:globus:v:17:y:2016:i:3:p:489-523
    DOI: 10.1177/0972150916630447
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150916630447
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972150916630447?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jensen, Kimberly L. & Jakus, Paul M. & English, Burton C. & Menard, Jamey, 2004. "Consumers' Willingness to Pay for Eco-Certified Wood Products," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 36(3), pages 617-626, December.
    2. Eric J. Johnson & Wendy W. Moe & Peter S. Fader & Steven Bellman & Gerald L. Lohse, 2004. "On the Depth and Dynamics of Online Search Behavior," Management Science, INFORMS, vol. 50(3), pages 299-308, March.
    3. Eastlick, Mary Ann & Feinberg, Richard A., 1999. "Shopping Motives for Mail Catalog Shopping," Journal of Business Research, Elsevier, vol. 45(3), pages 281-290, July.
    4. Yuksel, Atila & Yuksel, Fisun & Bilim, Yasin, 2010. "Destination attachment: Effects on customer satisfaction and cognitive, affective and conative loyalty," Tourism Management, Elsevier, vol. 31(2), pages 274-284.
    5. Stigler, George J., 2011. "Economics of Information," Ekonomicheskaya Politika / Economic Policy, Russian Presidential Academy of National Economy and Public Administration, vol. 5, pages 35-49.
    6. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    7. Schröder, Hendrik & Zaharia, Silvia, 2008. "Linking multi-channel customer behavior with shopping motives: An empirical investigation of a German retailer," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 452-468.
    8. Kieran Mathieson, 1991. "Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior," Information Systems Research, INFORMS, vol. 2(3), pages 173-191, September.
    9. Madhavan Parthasarathy & Anol Bhattacherjee, 1998. "Understanding Post-Adoption Behavior in the Context of Online Services," Information Systems Research, INFORMS, vol. 9(4), pages 362-379, December.
    10. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    11. Brooks, Charles M. & Kaufmann, Patrick J. & Lichtenstein, Donald R., 2008. "Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication," Journal of Retailing, Elsevier, vol. 84(1), pages 29-38.
    12. Biswas, Dipayan, 2004. "Economics of information in the Web economy: Towards a new theory?," Journal of Business Research, Elsevier, vol. 57(7), pages 724-733, July.
    13. Klein, Lisa R., 1998. "Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods," Journal of Business Research, Elsevier, vol. 41(3), pages 195-203, March.
    14. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    15. Fiona Scott Morton & Florian Zettelmeyer & Jorge Silva‐Risso, 2001. "Internet Car Retailing," Journal of Industrial Economics, Wiley Blackwell, vol. 49(4), pages 501-519, December.
    16. Noble, Stephanie M. & Griffith, David A. & Weinberger, Marc G., 2005. "Consumer derived utilitarian value and channel utilization in a multi-channel retail context," Journal of Business Research, Elsevier, vol. 58(12), pages 1643-1651, December.
    17. Wynne W. Chin & Barbara L. Marcolin & Peter R. Newsted, 2003. "A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study," Information Systems Research, INFORMS, vol. 14(2), pages 189-217, June.
    18. Fiona Scott Morton & Florian Zettelmeyer & Jorge Silva-Risso, 2001. "Internet Car Retailing," NBER Chapters, in: E-commerce, pages 501-519, National Bureau of Economic Research, Inc.
    19. repec:bla:jindec:v:49:y:2001:i:4:p:501-19 is not listed on IDEAS
    20. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    21. Grewal, Dhruv & Iyer, Gopalkrishnan R. & Krishnan, R. & Sharma, Arun, 2003. "The Internet and the price-value-loyalty chain," Journal of Business Research, Elsevier, vol. 56(5), pages 391-398, May.
    22. Dickerson, Mary Dee & Gentry, James W, 1983. "Characteristics of Adopters and Non-Adopters of Home Computers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 225-235, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marzieh Zendehdel & Laily Hj Paim & Syuhaily Bint Osman, 2015. "Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1078428-107, December.
    2. Liu, Chuanlan & Forsythe, Sandra, 2011. "Examining drivers of online purchase intensity: Moderating role of adoption duration in sustaining post-adoption online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 18(1), pages 101-109.
    3. Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.
    4. Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    5. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    6. Gao, Tao (Tony) & Rohm, Andrew J. & Sultan, Fareena & Pagani, Margherita, 2013. "Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance," Journal of Business Research, Elsevier, vol. 66(12), pages 2536-2544.
    7. Heitz-Spahn, Sandrine, 2013. "Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 570-578.
    8. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    9. Donglin Han & Huiying (Cynthia) Hou & Hao Wu & Joseph H. K. Lai, 2021. "Modelling Tourists’ Acceptance of Hotel Experience-Enhancement Smart Technologies," Sustainability, MDPI, vol. 13(8), pages 1-19, April.
    10. Nripendra P. Rana & Yogesh K. Dwivedi & Banita Lal & Michael D. Williams & Marc Clement, 2017. "Citizens’ adoption of an electronic government system: towards a unified view," Information Systems Frontiers, Springer, vol. 19(3), pages 549-568, June.
    11. Bedman Narteh & Mahmoud Abdulai Mahmoud & Simon Amoh, 2017. "Customer behavioural intentions towards mobile money services adoption in Ghana," The Service Industries Journal, Taylor & Francis Journals, vol. 37(7-8), pages 426-447, June.
    12. Yu-Jin Choi & Jin-Woo Park, 2020. "Investigating Factors Influencing the Behavioral Intention of Online Duty-Free Shop Users," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
    13. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    14. Anastasiou Kartas & Sigi Goode, 2012. "Use, perceived deterrence and the role of software piracy in video game console adoption," Information Systems Frontiers, Springer, vol. 14(2), pages 261-277, April.
    15. Abdul Waheed Siyal & Ding Donghong & Waheed Ali Umrani & Saeed Siyal & Shaharbano Bhand, 2019. "Predicting Mobile Banking Acceptance and Loyalty in Chinese Bank Customers," SAGE Open, , vol. 9(2), pages 21582440198, April.
    16. Andrei OGREZEANU, 2015. "Models Of Technology Adoption: An Integrative Approach," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 55-67, June.
    17. repec:dau:papers:123456789/13000 is not listed on IDEAS
    18. Lean, Ooh Kim & Zailani, Suhaiza & Ramayah, T. & Fernando, Yudi, 2009. "Factors influencing intention to use e-government services among citizens in Malaysia," International Journal of Information Management, Elsevier, vol. 29(6), pages 458-475.
    19. Jui-Che Tu & Chi-Ling Hu, 2018. "A Study on the Factors Affecting Consumers’ Willingness to Accept Clothing Rentals," Sustainability, MDPI, vol. 10(11), pages 1-30, November.
    20. Amy Wenxuan Ding & Shibo Li & Patrali Chatterjee, 2015. "Learning User Real-Time Intent for Optimal Dynamic Web Page Transformation," Information Systems Research, INFORMS, vol. 26(2), pages 339-359, June.
    21. Christopher R. Plouffe & John S. Hulland & Mark Vandenbosch, 2001. "Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System," Information Systems Research, INFORMS, vol. 12(2), pages 208-222, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:17:y:2016:i:3:p:489-523. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.