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Impact of culture, behavior and gender on green purchase intention

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  • Sreen, Naman
  • Purbey, Shankar
  • Sadarangani, Pradip

Abstract

Green purchase can have an impact on organization bottom line. It also helps to build a positive public image, brand, and goodwill in the marketplace. The purchasing intention for the green products varies across culture, gender and individual behavior of a person.

Suggested Citation

  • Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    • Handle: RePEc:eee:joreco:v:41:y:2018:i:c:p:177-189
    DOI: 10.1016/j.jretconser.2017.12.002
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