Learning User Real-Time Intent for Optimal Dynamic Web Page Transformation
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DOI: 10.1287/isre.2015.0568
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- Marta Ballatore & Lise Arena & Agnès Festré, 2020.
"The Use of Experimental Methods by IS Scholars: An Illustrated Typology,"
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- Marta Ballatore & Lise Arena & Agnès Festré, 2020. "The Use of Experimental Methods by IS Scholars: An Illustrated Typology," GREDEG Working Papers 2020-28, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
- Chenshuo Sun & Panagiotis Adamopoulos & Anindya Ghose & Xueming Luo, 2022. "Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model," Information Systems Research, INFORMS, vol. 33(2), pages 429-445, June.
- Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024. "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-30, December.
- Xueming Luo & Xianghua Lu & Jing Li, 2019. "When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization," Information Systems Research, INFORMS, vol. 30(4), pages 1203-1227, December.
- Moritz Zahn & Stefan Feuerriegel & Niklas Kuehl, 2022. "The Cost of Fairness in AI: Evidence from E-Commerce," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(3), pages 335-348, June.
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Keywords
real-time learning; shopping intent; optimization; concurrent page adaptation; website productivity; hierarchical Bayes models; hidden Markov models;All these keywords.
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