IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v55y2021i5d10.1007_s11135-020-01079-2.html
   My bibliography  Save this article

Investigation of information sharing via multiple social media platforms: a comparison of Facebook and WeChat adoption

Author

Listed:
  • Muhammad Riaz

    (Jilin University)

  • Sherani

    (Zhengzhou University)

Abstract

This study evaluates different antecedents affecting information sharing via multiple social media platforms on a large scale. In doing so, this research compares the effects of information sharing behavior factors via Facebook and WeChat adoption. The respondents were international students studying in two Chinese universities and are the frequent users of both social media platforms. At first, quantity data has been collected through an online survey. Second, in-depth interviews were conducted to get qualitative data. To test our model and hypotheses multigroup analysis and content analysis were used. All exogenous variables such as perceived usefulness (PU), perceived ease of use (PEOU), Technological innovation (INNO) and information sharing attitude (ATT) have a positive effect on information sharing behavior (BEH). In addition, the results indicated no difference effects of PU and ATT via multiple social media platforms (WeChat and Facebook). However the effect of PEOU on information sharing attitude varied via social media platforms (WeChat and Facebook). The author found positive and stronger relationship between PEOU and ATT which is significant for Facebook only. On the other hand, the positive relationship between INNO and ATT is significant and stronger for WeChat only. We found the least research about information sharing behavior via multiple social media platforms. Besides, this study describes the patterns of information sharing on Facebook and WeChat, simultaneously.

Suggested Citation

  • Muhammad Riaz & Sherani, 2021. "Investigation of information sharing via multiple social media platforms: a comparison of Facebook and WeChat adoption," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(5), pages 1751-1773, October.
    • Handle: RePEc:spr:qualqt:v:55:y:2021:i:5:d:10.1007_s11135-020-01079-2
    DOI: 10.1007/s11135-020-01079-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11135-020-01079-2
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11135-020-01079-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    2. Ritu Agarwal & Jayesh Prasad, 1998. "A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology," Information Systems Research, INFORMS, vol. 9(2), pages 204-215, June.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    5. Ayeh, Julian K. & Au, Norman & Law, Rob, 2013. "Predicting the intention to use consumer-generated media for travel planning," Tourism Management, Elsevier, vol. 35(C), pages 132-143.
    6. Jan Møller Jensen, 2009. "Travellers’ Intentions to Purchase Travel Products Online: The Role of Shopping Orientation," Springer Books, in: Álvaro Matias & Peter Nijkamp & Manuela Sarmento (ed.), Advances in Tourism Economics, chapter 0, pages 203-215, Springer.
    7. Miyoung Chong & Hae Jung Maria Kim, 2020. "Social roles and structural signatures of top influentials in the #prayforparis Twitter network," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(1), pages 315-333, February.
    8. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    9. Chun-wen Lin, 2018. "Gender as a moderator of the relationship between Facebook® addiction and self-efficacy for learning in a college sample: the mediating effect of deliberative belief," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(6), pages 2435-2454, November.
    10. Li, Yibai & Wang, Xuequn & Lin, Xiaolin & Hajli, Mohammad, 2018. "Seeking and sharing health information on social media: A net valence model and cross-cultural comparison," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 28-40.
    11. Hamed Taherdoost, 2018. "A review of technology acceptance and adoption models and theories," Post-Print hal-03741843, HAL.
    12. Currall, Steven C. & Judge, Timothy A., 1995. "Measuring Trust between Organizational Boundary Role Persons," Organizational Behavior and Human Decision Processes, Elsevier, vol. 64(2), pages 151-170, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kuo-Lun Hsiao & Chia-Chen Chen & Kuan-Yu Lin & Hui-Ya Hsu, 2023. "What drives online-to-offline purchase intention in a VR store? An examination of affective and cognitive factors," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3499-3521, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jui-Che Tu & Chi-Ling Hu, 2018. "A Study on the Factors Affecting Consumers’ Willingness to Accept Clothing Rentals," Sustainability, MDPI, vol. 10(11), pages 1-30, November.
    2. Ilyoo Barry Hong, 2018. "Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis," Sustainability, MDPI, vol. 10(8), pages 1-16, August.
    3. Ekkapong Cheunkamon & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2020. "Determinant Factors Influencing Thai Tourists’ Intentions to Use Social Media for Travel Planning," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
    4. Gansser, Oliver Alexander & Reich, Christina Stefanie, 2021. "A new acceptance model for artificial intelligence with extensions to UTAUT2: An empirical study in three segments of application," Technology in Society, Elsevier, vol. 65(C).
    5. Gao, Tao (Tony) & Rohm, Andrew J. & Sultan, Fareena & Pagani, Margherita, 2013. "Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance," Journal of Business Research, Elsevier, vol. 66(12), pages 2536-2544.
    6. Luis Manuel Ruiz-Gómez & Julio Navío-Marco & Luisa Fernanda Rodríguez-Hevía, 2018. "Dynamics of digital tourism’s consumers in the EU," Information Technology & Tourism, Springer, vol. 20(1), pages 59-81, December.
    7. Quaglione, Davide & Crociata, Alessandro & Agovino, Massimiliano & Iaia, Lea, 2020. "Cultural capital and online purchase of tourism services," Annals of Tourism Research, Elsevier, vol. 80(C).
    8. Anastasiou Kartas & Sigi Goode, 2012. "Use, perceived deterrence and the role of software piracy in video game console adoption," Information Systems Frontiers, Springer, vol. 14(2), pages 261-277, April.
    9. Kim, Jiyeon & Forsythe, Sandra, 2008. "Adoption of Virtual Try-on technology for online apparel shopping," Journal of Interactive Marketing, Elsevier, vol. 22(2), pages 45-59.
    10. Iviane Ramos-de-Luna & Francisco Montoro-Ríos & Francisco Liébana-Cabanillas, 2016. "Determinants of the intention to use NFC technology as a payment system: an acceptance model approach," Information Systems and e-Business Management, Springer, vol. 14(2), pages 293-314, May.
    11. repec:dau:papers:123456789/13000 is not listed on IDEAS
    12. Amaro, Suzanne & Duarte, Paulo, 2015. "An integrative model of consumers' intentions to purchase travel online," Tourism Management, Elsevier, vol. 46(C), pages 64-79.
    13. Christopher R. Plouffe & John S. Hulland & Mark Vandenbosch, 2001. "Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System," Information Systems Research, INFORMS, vol. 12(2), pages 208-222, June.
    14. repec:dau:papers:123456789/13613 is not listed on IDEAS
    15. Hart O. Awa & Ojiabo Ukoha & Bartholomew C. Emecheta, 2016. "Using T-O-E theoretical framework to study the adoption of ERP solution," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1196571-119, December.
    16. Schmidthuber, Lisa & Maresch, Daniela & Ginner, Michael, 2020. "Disruptive technologies and abundance in the service sector - toward a refined technology acceptance model," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    17. August Francesc Corrons Giménez & Lluís Garay Tamajón, 2019. "An Analysis of the Process of Adopting Local Digital Currencies in Support of Sustainable Development," Sustainability, MDPI, vol. 11(3), pages 1-19, February.
    18. Nastjuk, Ilja & Herrenkind, Bernd & Marrone, Mauricio & Brendel, Alfred Benedikt & Kolbe, Lutz M., 2020. "What drives the acceptance of autonomous driving? An investigation of acceptance factors from an end-user's perspective," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    19. Qian Wang & Michael Myers & David Sundaram, 2013. "Digital Natives and Digital Immigrants," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(6), pages 409-419, December.
    20. Teo, T. S. H. & Pok, Siau Heong, 2003. "Adoption of WAP-enabled mobile phones among Internet users," Omega, Elsevier, vol. 31(6), pages 483-498, December.
    21. Im, Hyunjoo & Ha, Young, 2013. "Enablers and inhibitors of permission-based marketing: A case of mobile coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 20(5), pages 495-503.
    22. Riffat Ara Zannat Tama & Md Mahmudul Hoque & Ying Liu & Mohammad Jahangir Alam & Mark Yu, 2023. "An Application of Partial Least Squares Structural Equation Modeling (PLS-SEM) to Examining Farmers’ Behavioral Attitude and Intention towards Conservation Agriculture in Bangladesh," Agriculture, MDPI, vol. 13(2), pages 1-22, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:55:y:2021:i:5:d:10.1007_s11135-020-01079-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.