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Green entrepreneurship in the sharing economy: utilising multiplicity of institutional logics

Author

Listed:
  • Vadim Grinevich

    (University of Southampton)

  • Franz Huber

    (University of Southampton
    Schloss Seeburg University)

  • Mine Karataş-Özkan

    (University of Southampton)

  • Çağla Yavuz

    (University of Southampton)

Abstract

The green potential of the sharing economy to exploit underutilised or redundant resources has generated a considerable interest and expectations on the part of government institutions, investors and consumers. Alongside the emerging green logic, more established economic and social logics appear to be critical for growth of sharing platforms. Applying an institutional logics approach, this paper investigates how entrepreneurial teams in the sharing economy deal with this complexity of expectations of various constituents and institutions. Based on 30 semi-structured interviews with founders and executives of UK sharing platforms, we examine the strategies used by entrepreneurial teams to utilise and combine the green logic with other institutional logics present. The results demonstrate that sharing platforms are able to grow via utilising the green logic together with the economic and social logics in a flexible manner, applying complexity reducing and complexity absorbing strategies as well as temporal adjustments in the use of logics.

Suggested Citation

  • Vadim Grinevich & Franz Huber & Mine Karataş-Özkan & Çağla Yavuz, 2019. "Green entrepreneurship in the sharing economy: utilising multiplicity of institutional logics," Small Business Economics, Springer, vol. 52(4), pages 859-876, April.
    • Handle: RePEc:kap:sbusec:v:52:y:2019:i:4:d:10.1007_s11187-017-9935-x
    DOI: 10.1007/s11187-017-9935-x
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    References listed on IDEAS

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    More about this item

    Keywords

    Sharing economy; Institutional logics; Sustainability; Green entrepreneurship;
    All these keywords.

    JEL classification:

    • D02 - Microeconomics - - General - - - Institutions: Design, Formation, Operations, and Impact
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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