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On the Relation between Green Entrepreneurship Intention and Behavior

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  • Joseph Amankwah

    (Department of Business, Faculty of Economics and Administrative Sciences, European University of Lefke, Lefke 99770, Northern Cyprus, Turkey)

  • Harun Sesen

    (Department of Business, Faculty of Economics and Administrative Sciences, European University of Lefke, Lefke 99770, Northern Cyprus, Turkey)

Abstract

This study investigated the relationship between green entrepreneurship intention (GEI) and green entrepreneurship behavior (GEB). The study explored how university education support and green consumption commitment (GCC) moderate the relationship between green entrepreneurship intention and the GEB of university students in Ghana. The researcher used a quantitative approach. A total of 420 responses from the university campuses in Ghana were acquired through a purposive sampling method. A structural equation model was established with the help of AMOS 18. Confirmatory factor analysis was used to assess the goodness of fit of the hypothesized model, the construct validity was evaluated, and the model had an acceptable fit. The results indicated that GEI positively influenced GEB. High university education support yielded a more substantial effect. This finding supports the notion that UES and GCC moderate the relationship between GEI and GEB. The research was limited to a survey questionnaire. The researcher acknowledges that the research was carried out in Ghana, and for generalization purposes it is recommended that the pool of university students surveyed should be extended to cover more countries in Africa, or a comparative study should be conducted that includes Ghana and some European countries.

Suggested Citation

  • Joseph Amankwah & Harun Sesen, 2021. "On the Relation between Green Entrepreneurship Intention and Behavior," Sustainability, MDPI, vol. 13(13), pages 1-16, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7474-:d:588496
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    References listed on IDEAS

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    2. Meqbel M. Aliedan & Mansour A. Alyahya & Ibrahim A. Elshaer & Abu Elnasr E. Sobaih, 2023. "Who Is Going Green? Determinants of Green Investment Intention in the Saudi Food Industry," Agriculture, MDPI, vol. 13(5), pages 1-17, May.
    3. Anna Misztal & Magdalena Kowalska, 2024. "Factors of green entrepreneurship in selected emerging markets in the European Union," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28269-28292, November.
    4. Mohamed Ali Shabeeb Ali & Mohammed Abdullah Ammer & Ibrahim A. Elshaer, 2023. "Born to Be Green: Antecedents of Green Entrepreneurship Intentions among Higher Education Students," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    5. Yasemin Eroglu & Lubna Rashid, 2022. "The Impact of Perceived Support and Barriers on the Sustainable Orientation of Turkish Startups," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    6. Cai Li & Majid Murad & Sheikh Farhan Ashraf, 2023. "The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support," Sustainability, MDPI, vol. 15(13), pages 1-17, June.
    7. Qing Yin & Delu Wang & Yadong Wang, 2023. "Serial Mediation Model Linking Returnee Entrepreneurship Education and Green Returnee Entrepreneurial Behavior: An Analysis of Environmental Improvement," Sustainability, MDPI, vol. 15(19), pages 1-15, September.
    8. Chen, Su & Shen, Wenbin & Qiu, Zhiqiang & Liu, Rongzhi & Mardani, Abbas, 2023. "Who are the green entrepreneurs in China? The relationship between entrepreneurs’ characteristics, green entrepreneurship orientation, and corporate financial performance," Journal of Business Research, Elsevier, vol. 165(C).

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