Consumer Trust, Social Marketing and Ethics of Welfare Exchange
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DOI: 10.1007/s10551-006-9128-z
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Cited by:
- Lamberti, Lucio & Lettieri, Emanuele, 2011. "Gaining legitimacy in converging industries: Evidence from the emerging market of functional food," European Management Journal, Elsevier, vol. 29(6), pages 462-475.
- Krittinee Nuttavuthisit & John Thøgersen, 2017. "The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food," Journal of Business Ethics, Springer, vol. 140(2), pages 323-337, January.
- Chris Bell & Kelley Main, 2011. "Deonance and Distrust: Motivated Third Party Information Seeking Following Disclosure of an Agent’s Unethical Behavior," Journal of Business Ethics, Springer, vol. 102(1), pages 77-96, August.
- Lucio Lamberti & Emanuele Lettieri, 2009. "CSR Practices and Corporate Strategy: Evidence from a Longitudinal Case Study," Journal of Business Ethics, Springer, vol. 87(2), pages 153-168, June.
- W. Puwirat & S. Tripopsakul, 2019. "The Impact of Digital Social Responsibility on Customer Trust and Brand Equity: An Evidence from Social Commerce in Thailand," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 181-198.
- Sandro Castaldo & Katia Premazzi & Fabrizio Zerbini, 2010. "The Meaning(s) of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships," Journal of Business Ethics, Springer, vol. 96(4), pages 657-668, November.
- Ying Sun & Biao Luo & Shanyong Wang & Wenpei Fang, 2021. "What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 694-704, January.
- Danièle Benezech, 2011. "La confiance entre les partenaires de l'échange, au-delà des labels," Post-Print halshs-00592488, HAL.
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Keywords
welfare exchange; ethics; global capitalism; social marketing; consumer trust;All these keywords.
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