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Consumer Trust, Social Marketing and Ethics of Welfare Exchange

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  • Chong Choi
  • Tarek Eldomiaty
  • Sae Kim

Abstract

The global corporate scandals such as Enron, Worldcom and Global Crossing have raised fundamental issues of business ethics as well as economic, social and anthropological questions concerning the nature of business competition and global capitalism. The purpose of this conceptual paper is to introduce the concept of “welfare exchangeâ€\x9D to the existing notions of economic, social and anthropological notions of business and exchange in markets and society in the 21st century. Global competition and business success in the 21st century continue to raise the nature of economic value and the interaction among diverse actors in international markets, institutions and society. We believe that the nature of such exchange between consumers and organizations, which can also be termed social marketing, need to increasingly take into account a welfare and ethical component. In this paper, we introduce our concept of welfare exchange to emphasize the importance of such welfare and ethical issues in the global business environment of the 21st century. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Chong Choi & Tarek Eldomiaty & Sae Kim, 2007. "Consumer Trust, Social Marketing and Ethics of Welfare Exchange," Journal of Business Ethics, Springer, vol. 74(1), pages 17-23, August.
    • Handle: RePEc:kap:jbuset:v:74:y:2007:i:1:p:17-23
    DOI: 10.1007/s10551-006-9128-z
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    Cited by:

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    3. Danièle Benezech, 2011. "La confiance entre les partenaires de l'échange, au-delà des labels," Post-Print halshs-00592488, HAL.
    4. Chris Bell & Kelley Main, 2011. "Deonance and Distrust: Motivated Third Party Information Seeking Following Disclosure of an Agent’s Unethical Behavior," Journal of Business Ethics, Springer, vol. 102(1), pages 77-96, August.
    5. Lucio Lamberti & Emanuele Lettieri, 2009. "CSR Practices and Corporate Strategy: Evidence from a Longitudinal Case Study," Journal of Business Ethics, Springer, vol. 87(2), pages 153-168, June.
    6. W. Puwirat & S. Tripopsakul, 2019. "The Impact of Digital Social Responsibility on Customer Trust and Brand Equity: An Evidence from Social Commerce in Thailand," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 181-198.
    7. Sandro Castaldo & Katia Premazzi & Fabrizio Zerbini, 2010. "The Meaning(s) of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships," Journal of Business Ethics, Springer, vol. 96(4), pages 657-668, November.
    8. Ying Sun & Biao Luo & Shanyong Wang & Wenpei Fang, 2021. "What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(1), pages 694-704, January.

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