The Meaning(s) of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships
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DOI: 10.1007/s10551-010-0491-4
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- Swan, John E. & Bowers, Michael R. & Richardson, Lynne D., 1999. "Customer Trust in the Salesperson: An Integrative Review and Meta-Analysis of the Empirical Literature," Journal of Business Research, Elsevier, vol. 44(2), pages 93-107, February.
- Chong Choi & Tarek Eldomiaty & Sae Kim, 2007. "Consumer Trust, Social Marketing and Ethics of Welfare Exchange," Journal of Business Ethics, Springer, vol. 74(1), pages 17-23, August.
- Robert Audi, 2008. "Some Dimensions of Trust in Business Practices: From Financial and Product Representation to Licensure and Voting," Journal of Business Ethics, Springer, vol. 80(1), pages 97-102, June.
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Keywords
trust; trust conceptualization; business relationships; content analysis; network analysis; review;All these keywords.
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