IDEAS home Printed from https://ideas.repec.org/a/isp/journl/v13y2019i1p435-445.html
   My bibliography  Save this article

The Relationship Between Stakeholder Orientation And Strategy Of Small And Medium-Sized Enterprises

Author

Listed:
  • Réka Saáry

Abstract

The social orientation of small and medium-sized enterprises derives primarily from their operational specifics, since these companies are often embedded in their environment that affects their strategy. After presenting the fundamental orientation theories, the article analysis the effects of stakeholder orientation on corporate operations and marketing strategy. While market and marketing orientation focuses primarily on customers and competitors, stakeholder orientation analyzes and prioritizes individual stakeholder groups based on multiple criteria. It this paper the author tests the implementation of the reviewed theoretical concepts using empirical research. The author’s aim is to analyze the relationships between the orientations and the operation of the companies according to the opinion of the managers of small and medium-sized companies.

Suggested Citation

  • Réka Saáry, 2019. "The Relationship Between Stakeholder Orientation And Strategy Of Small And Medium-Sized Enterprises," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 13(1), pages 435-445.
    • Handle: RePEc:isp:journl:v:13:y:2019:i:1:p:435-445
    as

    Download full text from publisher

    File URL: https://www.scientific-publications.net/get/1000037/1570291968204195.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Y. Fassin, 2008. "The Stakeholder Model Refined," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/504, Ghent University, Faculty of Economics and Business Administration.
    2. Goodpaster, Kenneth E., 1991. "Business Ethics and Stakeholder Analysis," Business Ethics Quarterly, Cambridge University Press, vol. 1(1), pages 53-73, January.
    3. Charles W. L. Hill & Thomas M. Jones, 1992. "Stakeholder‐Agency Theory," Journal of Management Studies, Wiley Blackwell, vol. 29(2), pages 131-154, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jose Luis Retolaza & Maite Ruiz & Leire San‐Jose, 2009. "CSR in business start‐ups: an application method for stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(6), pages 324-336, November.
    2. Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020. "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 330-330, April.
    3. Adel Aloui & Khaled Saadaoui & Manal Wehbi Sleiman, 2015. "Le concept de parties prenantes : proposition d'une modélisation systémique par le modèle SAGACE," Grenoble Ecole de Management (Post-Print) hal-01870859, HAL.
    4. Du Jianguo & Rauf Ibrahim & Peter Lartey Yao & Rupa Jaladi Santosh & Amponsah Clinton Kwabena, 2019. "The Effectiveness of Internal Controls in Rural Community Banks: Evidence from Ghana," Business Management and Strategy, Macrothink Institute, vol. 10(1), pages 202-218, December.
    5. Mariya Georgieva, 2020. "About the Corporate Social Responsibility Beyond the Framework of Charity," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(1), pages 35-44, April.
    6. Anggita Langgeng WIJAYA & Ima Widha RATNASARI, 2023. "The Effect of the Audit Committee on the Firm Value of State-Owned Enterprises in Indonesia: The Mediation Role of Financial Performance," CECCAR Business Review, Body of Expert and Licensed Accountants of Romania (CECCAR), vol. 4(6), pages 60-72, June.
    7. Pies, Ingo & Hielscher, Stefan & Beckmann, Markus, 2008. "Corporate citizenship as stakeholder management: An ordonomic approach to business ethics," Discussion Papers 2008-4, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    8. Ghafoor, Abdul & Šeho, Mirzet & Sifat, Imtiaz, 2023. "Co-opted board and firm climate change risk," Finance Research Letters, Elsevier, vol. 52(C).
    9. Francesco Di Maddaloni & Roya Derakhshan, 2019. "A Leap from Negative to Positive Bond. A Step towards Project Sustainability," Administrative Sciences, MDPI, vol. 9(2), pages 1-19, June.
    10. Ayman Hassan Bazhair & Mohammed Naif Alshareef, 2022. "Dynamic relationship between ownership structure and financial performance: a Saudi experience," Cogent Business & Management, Taylor & Francis Journals, vol. 9(1), pages 2098636-209, December.
    11. Hannah Charlotte Joos, 2019. "Influences on managerial perceptions of stakeholder salience: two decades of research in review," Management Review Quarterly, Springer, vol. 69(1), pages 3-37, February.
    12. Yusen Dong & Pengcheng Ma & Lanzhu Sun & Daniel Han Ming Chng, 2024. "Goodwill Hunting: Why and When Ultimate Controlling Owners Affect Their Firms’ Corporate Social Responsibility Performance," Journal of Business Ethics, Springer, vol. 193(3), pages 535-553, September.
    13. Zhou, Taiyun & Liu, Mingxuan & Zhang, Xiyu & Qi, Zheng & Qin, Ni, 2024. "Does institutional ownership affect corporate social responsibility? Evidence from China," Economic Analysis and Policy, Elsevier, vol. 81(C), pages 84-98.
    14. Cristian PARASCHIV & Cosmin TILEAGĂ, 2019. "Financial Sustainability Of The Sovereign Development And Investment Fund (Sdif), Between Theory And Practice," Management of Sustainable Development, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(2), pages 1-7, December.
    15. Mariusz Zielinski & Izabela Jonek-Kowalska, 2020. "Profitability of Corporate Social Responsibility Activities from the Perspective of Corporate Social Managers," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 264-280.
    16. Lee, Eun Mi & Park, Seong-Yeon & Rapert, Molly I. & Newman, Christopher L., 2012. "Does perceived consumer fit matter in corporate social responsibility issues?," Journal of Business Research, Elsevier, vol. 65(11), pages 1558-1564.
    17. Aleksandra Gregorič & Thomas Poulsen, 2020. "When Do Employees Choose to Be Represented on the Board of Directors? Empirical Analysis of Board‐Level Employee Representation in Denmark," British Journal of Industrial Relations, London School of Economics, vol. 58(2), pages 241-272, June.
    18. Dodd, Olga & Frijns, Bart & Garel, Alexandre, 2022. "Cultural diversity among directors and corporate social responsibility," International Review of Financial Analysis, Elsevier, vol. 83(C).
    19. Heidbrink Ludger, 2012. "Unternehmen als politische Akteure. Eine Ortsbestimmung zwischen Ordnungsverantwortung und Systemverantwortung / Companies as political actors. Locating regulatory responsibility and systemsresponsibi," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 63(1), pages 203-232, January.
    20. Ana Esteves & Mary-Anne Barclay, 2011. "New Approaches to Evaluating the Performance of Corporate–Community Partnerships: A Case Study from the Minerals Sector," Journal of Business Ethics, Springer, vol. 103(2), pages 189-202, October.

    More about this item

    Keywords

    stakeholder orientation; marketing orientation; small- and medium sized enterprizes;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:isp:journl:v:13:y:2019:i:1:p:435-445. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Svetoslav Ivanov (email available below). General contact details of provider: https://www.scientific-publications.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.