Robust Dynamic Estimation
Author
Abstract
Suggested Citation
DOI: 10.1287/mksc.2016.1010
Download full text from publisher
References listed on IDEAS
- Olivier Rubel & Prasad A. Naik & Shuba Srinivasan, 2011. "Optimal Advertising When Envisioning a Product-Harm Crisis," Marketing Science, INFORMS, vol. 30(6), pages 1048-1065, November.
- Prasad A. Naik & Murali K. Mantrala & Alan G. Sawyer, 1998. "Planning Media Schedules in the Presence of Dynamic Advertising Quality," Marketing Science, INFORMS, vol. 17(3), pages 214-235.
- John D. C. Little, 1975. "BRANDAID: A Marketing-Mix Model, Part 1: Structure," Operations Research, INFORMS, vol. 23(4), pages 628-655, August.
- Norris I. Bruce, 2008. "Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters," Marketing Science, INFORMS, vol. 27(4), pages 659-673, 07-08.
- Ceren Kolsarici & Demetrios Vakratsas, 2015. "Correcting for Misspecification in Parameter Dynamics to Improve Forecast Accuracy with Adaptively Estimated Models," Management Science, INFORMS, vol. 61(10), pages 2495-2513, October.
- Koop, Gary & Korobilis, Dimitris, 2010.
"Bayesian Multivariate Time Series Methods for Empirical Macroeconomics,"
Foundations and Trends(R) in Econometrics, now publishers, vol. 3(4), pages 267-358, July.
- Koop, Gary & Korobilis, Dimitris, 2009. "Bayesian Multivariate Time Series Methods for Empirical Macroeconomics," MPRA Paper 20125, University Library of Munich, Germany.
- Gary Koop & Dimitris Korobilis, 2009. "Bayesian Multivariate Time Series Methods for Empirical Macroeconomics," Working Paper series 47_09, Rimini Centre for Economic Analysis.
- Yan Liu & Venkatesh Shankar, 2015. "The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry," Management Science, INFORMS, vol. 61(10), pages 2514-2535, October.
- Demetrios Vakratsas & Fred M. Feinberg & Frank M. Bass & Gurumurthy Kalyanaram, 2004. "The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds," Marketing Science, INFORMS, vol. 23(1), pages 109-119, April.
- Gregory P. Prastacos, 1984. "Blood Inventory Management: An Overview of Theory and Practice," Management Science, INFORMS, vol. 30(7), pages 777-800, July.
- White, Halbert, 1982. "Maximum Likelihood Estimation of Misspecified Models," Econometrica, Econometric Society, vol. 50(1), pages 1-25, January.
- White, Halbert, 1980. "A Heteroskedasticity-Consistent Covariance Matrix Estimator and a Direct Test for Heteroskedasticity," Econometrica, Econometric Society, vol. 48(4), pages 817-838, May.
- Prasad A. Naik & Ashutosh Prasad & Suresh P. Sethi, 2008. "Building Brand Awareness in Dynamic Oligopoly Markets," Management Science, INFORMS, vol. 54(1), pages 129-138, January.
- Eric Brodheim & Gregory P. Prastacos, 1979. "The Long Island Blood Distribution System as a Prototype for Regional Blood Management," Interfaces, INFORMS, vol. 9(5), pages 3-20, November.
- John D. C. Little, 1975. "BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study," Operations Research, INFORMS, vol. 23(4), pages 656-673, August.
- Mohamed Lachaab & Asim Ansari & Kamel Jedidi & Abdelwahed Trabelsi, 2006. "Modeling preference evolution in discrete choice models: A Bayesian state-space approach," Quantitative Marketing and Economics (QME), Springer, vol. 4(1), pages 57-81, March.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Andrés Martínez & Alfonso Salafranca & Ana E. Sipols & Clara Simon Blas & Daniel Hengel, 2024. "Distributed lags using elastic-net regularization for market response models: focus on predictive and explanatory capacity," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 417-435, June.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Ryan Dew & Nicolas Padilla & Anya Shchetkina, 2024. "Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models," Papers 2408.07678, arXiv.org.
- Sridhar, Shrihari & Naik, Prasad A. & Kelkar, Ajay, 2017. "Metrics unreliability and marketing overspending," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 761-779.
- Olivier Rubel & Prasad A. Naik & Shuba Srinivasan, 2011. "Optimal Advertising When Envisioning a Product-Harm Crisis," Marketing Science, INFORMS, vol. 30(6), pages 1048-1065, November.
- Ashwin Aravindakshan & Prasad A. Naik, 2015. "Understanding the Memory Effects in Pulsing Advertising," Operations Research, INFORMS, vol. 63(1), pages 35-47, February.
- Prasad A. Naik & Ashutosh Prasad & Suresh P. Sethi, 2008. "Building Brand Awareness in Dynamic Oligopoly Markets," Management Science, INFORMS, vol. 54(1), pages 129-138, January.
- Ashwin Aravindakshan & Prasad Naik, 2011. "How does awareness evolve when advertising stops? The role of memory," Marketing Letters, Springer, vol. 22(3), pages 315-326, September.
- Yanwu Yang & Baozhu Feng & Joni Salminen & Bernard J. Jansen, 2022. "Optimal advertising for a generalized Vidale–Wolfe response model," Electronic Commerce Research, Springer, vol. 22(4), pages 1275-1305, December.
- Yan Liu & Venkatesh Shankar, 2015. "The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry," Management Science, INFORMS, vol. 61(10), pages 2514-2535, October.
- Chen Zhou & Shrihari Sridhar & Rafael Becerril-Arreola & Tony Haitao Cui & Yan Dong, 2019. "Promotions as competitive reactions to recalls and their consequences," Journal of the Academy of Marketing Science, Springer, vol. 47(4), pages 702-722, July.
- Navdeep Sahni, 2015. "Effect of temporal spacing between advertising exposures: Evidence from online field experiments," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 203-247, September.
- Davis, Joseph G. & Sundaram, David, 1995. "PETAPS: A prototype decision support system for consumer product marketing and promotion," European Journal of Operational Research, Elsevier, vol. 87(2), pages 247-256, December.
- Gregory, Allan W. & McCurdy, Thomas H., 1986. "The unbiasedness hypothesis in the forward foreign exchange market: A specification analysis with application to France, Italy, Japan, the United Kingdom and West Germany," European Economic Review, Elsevier, vol. 30(2), pages 365-381, April.
- Kaiser, Lutz C., 2014. "The Gender-Career Estimation Gap," IZA Discussion Papers 8185, Institute of Labor Economics (IZA).
- Alberto Abadie & Susan Athey & Guido W. Imbens & Jeffrey M. Wooldridge, 2020. "Sampling‐Based versus Design‐Based Uncertainty in Regression Analysis," Econometrica, Econometric Society, vol. 88(1), pages 265-296, January.
- Reischmann, Markus, 2016.
"Creative accounting and electoral motives: Evidence from OECD countries,"
Journal of Comparative Economics, Elsevier, vol. 44(2), pages 243-257.
- Markus Reischmann, 2015. "Creative Accounting and Electoral Motives: Evidence from OECD Countries," ifo Working Paper Series 201, ifo Institute - Leibniz Institute for Economic Research at the University of Munich.
- Towfiqul Islam Khan & Mashfique Ibne Akbar, 2015. "Illicit Financial Flow in view of Financing the Post-2015 Development Agenda," Southern Voice Occasional Paper 25, Southern Voice.
- Potrafke, Niklas, 2019.
"Electoral cycles in perceived corruption: International empirical evidence,"
Journal of Comparative Economics, Elsevier, vol. 47(1), pages 215-224.
- Niklas Potrafke, 2018. "Electoral cycles in perceived corruption: International empirical evidence," ifo Working Paper Series 277, ifo Institute - Leibniz Institute for Economic Research at the University of Munich.
- Potrafke, Niklas, 2019. "Electoral cycles in perceived corruption: International empirical evidence," Munich Reprints in Economics 78256, University of Munich, Department of Economics.
- Niklas Potrafke, 2018. "Electoral Cycles in Perceived Corruption: International Empirical Evidence," CESifo Working Paper Series 7393, CESifo.
- Davidson, Russell & MacKinnon, James G., 1989.
"Testing for Consistency using Artificial Regressions,"
Econometric Theory, Cambridge University Press, vol. 5(3), pages 363-384, December.
- Davidson, Russell & MacKinnon, James G., 1987. "Testing for Consistency Using Artificial Regressions," Queen's Institute for Economic Research Discussion Papers 275208, Queen's University - Department of Economics.
- Russell Davidson & James G. MacKinnon, 1987. "Testing for Consistency using Artificial Regressions," Working Paper 687, Economics Department, Queen's University.
- Mukherjee, Arka & Chauhan, Satyaveer S., 2021. "The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic," European Journal of Operational Research, Elsevier, vol. 288(3), pages 953-970.
- Richard H. Spady & Sami Stouli, 2018.
"Simultaneous Mean-Variance Regression,"
Bristol Economics Discussion Papers
18/697, School of Economics, University of Bristol, UK.
- Richard Spady & Sami Stouli, 2018. "Simultaneous Mean-Variance Regression," Papers 1804.01631, arXiv.org, revised Jan 2019.
- Richard Spady & Sami Stouli, 2018. "Simultaneous mean-variance regression," CeMMAP working papers CWP25/18, Centre for Microdata Methods and Practice, Institute for Fiscal Studies.
More about this item
Keywords
robust estimation; Kalman filter; optimal control; dynamic games; sandwich estimator; nonprofit marketing;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:36:y:2017:i:3:p:453-467. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.