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Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs

Author

Listed:
  • Jianfeng Wu

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Lingyan Zhang

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Chunfu Lu

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Lekai Zhang

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Yaya Zhang

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

  • Qingli Cai

    (School of Design and Architecture, Zhejiang University of Technology, Hangzhou 310023, China)

Abstract

In the context of people’s gradually rising consumption levels and the urgent need to upgrade the tourism market, the continuous homogenization of tourism souvenirs is beginning to seriously affect the shopping experience of tourism tourists. This study aims to explore how tourists perceive the phenomenon of the homogenization of tourism souvenirs and how this phenomenon affects tourists’ continuous purchase intention. This study constructs a hypothesis model of the relationship among perceived homogeneity, perceived value, and continuous purchase intention based on a perceived value perspective and validates the model using structural equations. These findings are as follows: (1) Tourists’ perceived product homogeneity and perceived service homogeneity have significant negative effects on perceived product value and continuous purchase intention. (2) Perceived service homogeneity has a significant negative effect on tourists’ perceived emotional value. (3) Perceived product value and perceived emotional value have significant positive effects on continuous purchase intention. The study also explores how to enhance tourists’ perceived value through innovative product design and service system construction. The findings can provide valuable insights for promoting the sustainable development of the tourism market and tourists’ continuous purchase intention.

Suggested Citation

  • Jianfeng Wu & Lingyan Zhang & Chunfu Lu & Lekai Zhang & Yaya Zhang & Qingli Cai, 2022. "Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs," Sustainability, MDPI, vol. 14(3), pages 1-19, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1440-:d:735192
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    References listed on IDEAS

    as
    1. Yudi Zhang, 2019. "The Impacts of New Media on Marketing Effectiveness: A Comparative Study of China and South Korea Tourism Souvenirs Website," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(2), pages 16-28, April.
    2. Swanson, Kristen K. & Timothy, Dallen J., 2012. "Souvenirs: Icons of meaning, commercialization and commoditization," Tourism Management, Elsevier, vol. 33(3), pages 489-499.
    3. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
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    Cited by:

    1. Xue Chen & Yue Yin & Mu Jiang & Hong Lin, 2023. "Deep Analysis of the Homogenization Phenomenon of the Ancient Water Towns in Jiangnan: A Dual Perspective on Landscape Patterns and Tourism Destination Images," Sustainability, MDPI, vol. 15(16), pages 1-28, August.
    2. Anxin Xu & Chenwen Wei & Manhua Zheng & Lili Sun & Decong Tang, 2022. "Influence of Perceived Value on Repurchase Intention of Green Agricultural Products: From the Perspective of Multi-Group Analysis," Sustainability, MDPI, vol. 14(22), pages 1-17, November.
    3. Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
    4. Ana Težak Damijanić & Marija Pičuljan & Smiljana Goreta Ban, 2023. "The Role of Pro-Environmental Behavior, Environmental Knowledge, and Eco-Labeling Perception in Relation to Travel Intention in the Hotel Industry," Sustainability, MDPI, vol. 15(13), pages 1-15, June.

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