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Être authentique pour une marque de destination touristique : Le cas du Luberon en Provence

Author

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  • Sabine Reydet

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Julien Couder

    (UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Blandine Ageron

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

Abstract

No abstract is available for this item.

Suggested Citation

  • Sabine Reydet & Julien Couder & Blandine Ageron, 2024. "Être authentique pour une marque de destination touristique : Le cas du Luberon en Provence," Post-Print hal-04717711, HAL.
    • Handle: RePEc:hal:journl:hal-04717711
    Note: View the original document on HAL open archive server: https://hal.science/hal-04717711v1
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