IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v8y2016i1p67-d62067.html
   My bibliography  Save this article

Fostering Sustainable Nutrition Behavior through Gamification

Author

Listed:
  • Verena Berger

    (Institute of Marketing Management, School of Management and Law, Zurich University of Applied Sciences (ZHAW), Stadthausstrasse 14, Winterthur CH-8400, Switzerland)

  • Ulf Schrader

    (Chair of Economic Education and Sustainable Consumption, Technische Universität Berlin, Secretariat MAR 1-1, Marchstrasse 23, Berlin D-10587, Germany)

Abstract

The food choices consumers make have considerable consequences for the environment. In the Western world, about one-third of all negative environmental impact is directly related to food consumption. Although many consumers are concerned about environmental issues, this frequently has little effect on actual nutritional behavior and new approaches are needed to convert good intentions into action. Gamification could be a possible way to encourage both self-efficacy on the part of the consumer as well as normalizing such behavior socially. In this paper, central elements of the behavioral change model HAPA (health action process approach) are introduced to a gamification concept. The underlying frameworks of both concepts are then analyzed in order to develop propositions for use in the design of an effective gamification setting to promote sustainable nutritional behavior (SNB).

Suggested Citation

  • Verena Berger & Ulf Schrader, 2016. "Fostering Sustainable Nutrition Behavior through Gamification," Sustainability, MDPI, vol. 8(1), pages 1-15, January.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:1:p:67-:d:62067
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/8/1/67/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/8/1/67/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Judith I.M. De Groot & Wokje Abrahamse & Kayleigh Jones, 2013. "Persuasive Normative Messages: The Influence of Injunctive and Personal Norms on Using Free Plastic Bags," Sustainability, MDPI, vol. 5(5), pages 1-16, April.
    2. Asp, Elaine H., 1999. "Factors affecting food decisions made by individual consumers," Food Policy, Elsevier, vol. 24(2-3), pages 287-294, May.
    3. Rui Gaspar, 2013. "Understanding the Reasons for Behavioral Failure: A Process View of Psychosocial Barriers and Constraints to Pro-Ecological Behavior," Sustainability, MDPI, vol. 5(7), pages 1-16, July.
    4. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
    5. María Bernedo & Paul Ferraro & Michael Price, 2014. "The Persistent Impacts of Norm-Based Messaging and Their Implications for Water Conservation," Journal of Consumer Policy, Springer, vol. 37(3), pages 437-452, September.
    6. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aguiar-Castillo Lidia & Rufo-Torres Julio & De Saa-Pérez Petra & Perez-Jimenez Rafael, 2018. "How to Encourage Recycling Behaviour? The Case of WasteApp: A Gamified Mobile Application," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    2. Hsi-Peng Lu & Hui-Chen Ho, 2020. "Exploring the Impact of Gamification on Users’ Engagement for Sustainable Development: A Case Study in Brand Applications," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    3. Sharma, Wamika & Lim, Weng Marc & Kumar, Satish & Verma, Aastha & Kumra, Rajeev, 2024. "Game on! A state-of-the-art overview of doing business with gamification," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    4. Yen, Barbara T.H. & Mulley, Corinne & Meza, Gerardo, 2023. "Exploring the attitudes and perceptions influencing user participation in gamification schemes for TDM," Research in Transportation Economics, Elsevier, vol. 99(C).
    5. Maria Elena Latino & Marta Menegoli & Fulvio Signore & Maria Chiara De Lorenzi, 2023. "The Potential of Gamification for Social Sustainability: Meaning and Purposes in Agri-Food Industry," Sustainability, MDPI, vol. 15(12), pages 1-18, June.
    6. Alfonso D. Gajardo Sánchez & Luis R. Murillo-Zamorano & Joséà ngel López-Sánchez & Carmen Bueno-Muñoz, 2023. "Gamification in Health Care Management: Systematic Review of the Literature and Research Agenda," SAGE Open, , vol. 13(4), pages 21582440231, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wehner, Nicholas & Mackay, Mary & Jennings, Sarah & van Putten, E.I. & Sibly, Hugh & Yamazaki, Satoshi, 2018. "When push comes to shove in recreational fishing compliance, think ‘nudge’," MarXiv 2fyuc, Center for Open Science.
    2. Boun My, Kene & Ouvrard, Benjamin, 2019. "Nudge and tax in an environmental public goods experiment: Does environmental sensitivity matter?," Resource and Energy Economics, Elsevier, vol. 55(C), pages 24-48.
    3. Sabrina Eisenbarth & Louis Graham & Anouk S. Rigterink, 2021. "Can Reminders of Rules Induce Compliance? Experimental Evidence from a Common Pool Resource Setting," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 79(4), pages 653-681, August.
    4. Guyader, Hugo & Ottosson, Mikael & Witell, Lars, 2017. "You can't buy what you can't see: Retailer practices to increase the green premium," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 319-325.
    5. Sebbane, M. & Costa, S., 2015. "Gaspillage alimentaire en restauration d’entreprise : une analyse qualitative des normes personnelles et sociales," Working Papers MoISA 201502, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
    6. Ghesla, Claus & Grieder, Manuel & Schmitz, Jan & Stadelmann, Marcel, 2020. "Pro-environmental incentives and loss aversion: A field experiment on electricity saving behavior," Energy Policy, Elsevier, vol. 137(C).
    7. Botao Qin & Haoyan Chen, 2022. "Does the nudge effect persist? Evidence from a field experiment using social comparison message in China," Bulletin of Economic Research, Wiley Blackwell, vol. 74(3), pages 689-703, July.
    8. John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," NBER Working Papers 26559, National Bureau of Economic Research, Inc.
    9. Farrow, Katherine & Grolleau, Gilles & Ibanez, Lisette, 2017. "Social Norms and Pro-environmental Behavior: A Review of the Evidence," Ecological Economics, Elsevier, vol. 140(C), pages 1-13.
    10. Hafner, Rebecca J. & Elmes, David & Read, Daniel, 2019. "Promoting behavioural change to reduce thermal energy demand in households: A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 102(C), pages 205-214.
    11. Maxime Sebbane & Sandrine Costa, 2015. "Gaspillage alimentaire en restauration d’entreprise : une analyse qualitative des normes personnelles et sociales," Working Papers hal-01165737, HAL.
    12. Ryan P. Jacobson & Lisa A. Marchiondo & Kathryn J. L. Jacobson & Jacqueline N. Hood, 2020. "The Synergistic Effect of Descriptive and Injunctive Norm Perceptions on Counterproductive Work Behaviors," Journal of Business Ethics, Springer, vol. 162(1), pages 191-209, February.
    13. Wu, Shang & Palm-Forster, Leah H. & Messer, Kent D., 2021. "Impact of peer comparisons and firm heterogeneity on nonpoint source water pollution: An experimental study," Resource and Energy Economics, Elsevier, vol. 63(C).
    14. Elisa Chioatto & Susanna Mancinelli & Francesco Nicolli, 2022. "Do firms care about peers when choosing to go circular? Peer effect among Italian firms in the introduction of circular innovation," SEEDS Working Papers 0422, SEEDS, Sustainability Environmental Economics and Dynamics Studies, revised Jan 2022.
    15. Hardeman, Gerben & Font, Xavier & Nawijn, Jeroen, 2017. "The power of persuasive communication to influence sustainable holiday choices: Appealing to self-benefits and norms," Tourism Management, Elsevier, vol. 59(C), pages 484-493.
    16. Kesternich, Martin & Bartels, Lara, 2021. "Do Municipal Climate Protection Activities interfere with Individual Engagement?," VfS Annual Conference 2021 (Virtual Conference): Climate Economics 242456, Verein für Socialpolitik / German Economic Association.
    17. Cozzio, Claudia & Volgger, Michael & Taplin, Ross & Woodside, Arch G., 2020. "Nurturing tourists’ ethical food consumption: Testing the persuasive strengths of alternative messages in a natural hotel setting," Journal of Business Research, Elsevier, vol. 117(C), pages 268-279.
    18. Astrid Dannenberg & Gunnar Gutsche & Marlene Batzke & Sven Christens & Daniel Engler & Fabian Mankat & Sophia Moeller & Eva Weingaertner & Andreas Ernst & Marcel Lumkowsky & Georg von Wangenheim & Ger, 2022. "The effects of norms on environmental behavior," MAGKS Papers on Economics 202219, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    19. Joseph,George & Ayling,Sophie Charlotte Emi & Miquel-Florensa,Pepita & Bejarano,Hernán D. & Cardona,Alejandra Quevedo, 2021. "Behavioral Insights in Infrastructure Sectors : A Survey," Policy Research Working Paper Series 9704, The World Bank.
    20. Alexander Pfaff & Juan Robalino, 2017. "Spillovers from Conservation Programs," Annual Review of Economics, Annual Reviews, vol. 9(1), pages 299-315, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:8:y:2016:i:1:p:67-:d:62067. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.