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Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Author

Listed:
  • Fahad Kamal Alsheref

    (Department of Business Informatics, College of Business, King Khalid University, P.O. Box 3247, Abha 61471, Saudi Arabia)

  • Hazem Ahmed Khairy

    (Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt)

  • Omar Alsetoohy

    (Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt)

  • Osman Elsawy

    (Department of Human Resources Management, College of Business, King Khalid University, P.O. Box 3247, Abha 61471, Saudi Arabia
    Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

  • Sameh Fayyad

    (Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt
    Hotel Management Department, Faculty of Tourism and Hotels, October 6 University, Giza 12573, Egypt)

  • Mahmoud Salama

    (Hotel Management Department, Faculty of Tourism and Hotels, Suez Canal University, Ismailia 41522, Egypt)

  • Bassam Samir Al-Romeedy

    (Tourism Studies Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City 32897, Egypt)

  • Shimaa Abo Elsoad Mohamed Soliman

    (Hospitality Management Department, High Institute of Tourism, Hotels & Computer Science, Seyouf, Alexandria 21532, Egypt)

Abstract

Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.

Suggested Citation

  • Fahad Kamal Alsheref & Hazem Ahmed Khairy & Omar Alsetoohy & Osman Elsawy & Sameh Fayyad & Mahmoud Salama & Bassam Samir Al-Romeedy & Shimaa Abo Elsoad Mohamed Soliman, 2024. "Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses," Sustainability, MDPI, vol. 16(12), pages 1-26, June.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:12:p:5267-:d:1419208
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    References listed on IDEAS

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