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The Impacts of New Media on Marketing Effectiveness: A Comparative Study of China and South Korea Tourism Souvenirs Website

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  • Yudi Zhang

    (Jilin Jianzhu University, Changchun, China)

Abstract

Tourism shopping is an important part of the tourism industry as well as the regional economy. Tourism souvenirs sales, in most of the developed tourism areas, account for more than 35% of the total tourism revenues, and even in some individual regions the proportion can achieve more than 50%. But in China this proportion is only 20%. In this article, the corresponding analysis method is used to calculate and analyze the status quo of souvenir network marketing of the tourism website in China and Korea. The article describes the advantages and disadvantages of the tourism souvenirs network marketing in China and Korea, finding the deficiencies in China and analyzing the causes and providing the corresponding reference for the healthy development of China's tourism industry.

Suggested Citation

  • Yudi Zhang, 2019. "The Impacts of New Media on Marketing Effectiveness: A Comparative Study of China and South Korea Tourism Souvenirs Website," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 17(2), pages 16-28, April.
    • Handle: RePEc:igg:jeco00:v:17:y:2019:i:2:p:16-28
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    Cited by:

    1. Jianfeng Wu & Lingyan Zhang & Chunfu Lu & Lekai Zhang & Yaya Zhang & Qingli Cai, 2022. "Exploring Tourists’ Intentions to Purchase Homogenous Souvenirs," Sustainability, MDPI, vol. 14(3), pages 1-19, January.

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