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The Relationship of CSR and Employee Creativity in the Hotel Sector: The Mediating Role of Job Autonomy

Author

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  • Mengmeng Guo

    (Economics and Management School, Wuhan University, Wuhan 430072, China)

  • Naveed Ahmad

    (Faculty of Management Studies, University of Central Punjab, Lahore 54000, Pakistan
    Department of Management Sciences, Virtual University of Pakistan, Lahore 54000, Pakistan)

  • Mohammad Adnan

    (Swiss Business School (SBS), 8302 Kloten, Switzerland)

  • Miklas Scholz

    (Department of Building and Environmental Technology, Division of Water Resources Engineering, Faculty of Engineering, Lund University, 221 00 Lund, Sweden
    Department of Civil Engineering Science, Kingsway Campus, School of Civil Engineering and the Built Environment, University of Johannesburg, P.O. Box 524, Auckland Park, Johannesburg 2006, South Africa
    Department of Town Planning, Engineering Networks and Systems, South Ural State University (National Research University), 454080 Chelyabinsk, Russia)

  • Khalil-ur-Rehman

    (Leads Business School, Lahore Leads University, Lahore 54000, Pakistan)

  • Rana Tahir Naveed

    (Department of Economics and Business Administration, Art & Social Sciences Division, University of Education, Lahore 54000, Pakistan)

Abstract

Despite the growing surge in the literature about employee creativity, the mainstream literature largely views it from an organizational perspective, and ignores the underlying mechanism that motivates employees to be engaged in different creative tasks. Against this backdrop, the current work was carried out to explore the relationship of corporate social responsibility (CSR) and employee creativity with the mediating effect of autonomy to explain the motivational pull for employee creativity. The data were collected from the employees of the hotel sector of Pakistan through a self-administered questionnaire ( n = 511) and were analyzed by employing the structural equation modeling (SEM) technique. The results revealed that CSR, through the mediating effect of job autonomy, influences employees’ creativity significantly. The findings of the current analysis will help both academia and professionals from the hotel sector to understand the importance of CSR as a booster for employee creativity. Furthermore, the potential role of job autonomy as a mediator in explaining this relationship will also help policymakers to understand the importance of freedom at the workplace to engage the workforce in different extra-roles, including creativity.

Suggested Citation

  • Mengmeng Guo & Naveed Ahmad & Mohammad Adnan & Miklas Scholz & Khalil-ur-Rehman & Rana Tahir Naveed, 2021. "The Relationship of CSR and Employee Creativity in the Hotel Sector: The Mediating Role of Job Autonomy," Sustainability, MDPI, vol. 13(18), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:18:p:10032-:d:630959
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    Cited by:

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    5. Li Xu & Jacob Cherian & Muhammad Zaheer & Muhammad Safdar Sial & Ubaldo Comite & Laura Mariana Cismas & Juan Felipe Espinosa Cristia & Judit Oláh, 2022. "The Role of Healthcare Employees’ Pro-Environmental Behavior for De-Carbonization: An Energy Conservation Approach from CSR Perspective," Energies, MDPI, vol. 15(9), pages 1-18, May.
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    8. Hirose, Junichi & Kotani, Koji & Managi, Shunsuke, 2023. "Do autonomy and inquisitiveness contribute to SDGs? Implications from the matrilineal island of Palau," Economic Analysis and Policy, Elsevier, vol. 79(C), pages 303-318.
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    12. Qinghua Fu & Jacob Cherian & Naveed Ahmad & Miklas Scholz & Sarminah Samad & Ubaldo Comite, 2022. "An Inclusive Leadership Framework to Foster Employee Creativity in the Healthcare Sector: The Role of Psychological Safety and Polychronicity," IJERPH, MDPI, vol. 19(8), pages 1-13, April.
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    17. Huan Zhang & Khaoula Omhand & Huaizheng Li & Aqeel Ahmad & Sarminah Samad & Darie Gavrilut & Daniel Badulescu, 2022. "Corporate Social Responsibility and Energy-Related Pro-Environmental Behaviour of Employees in Hospitality Industry," IJERPH, MDPI, vol. 19(23), pages 1-19, December.

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