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CSR perceptions and employee creativity: examining serial mediation effects of meaningfulness and work engagement

Author

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  • Richa Chaudhary
  • Anuja Akhouri

Abstract

Purpose - This study aims to explore how corporate social responsibility (CSR) perceptions foster employee creativity. Specifically, an attempt is made to investigate the intervening role of meaningfulness and work engagement to explain the above linkage. Design/methodology/approach - The study sample consisted of 316 employees from different information technology firms in India. Ordinary least square regression procedures were used to test the study hypotheses with the help of SPSS Process macro. Findings - Employees’ perceptions of CSR were found to show both direct and indirect effect on their creativity. Work engagement was found to partially mediate the relationship of perceived CSR and creativity. In addition, results supported the serial mediation model where CSR was found to exercise its influence on creativity via meaningfulness and work engagement in a sequential manner. Practical implications - The findings suggest that being a good corporate citizen can pay employers in terms of enhanced employee engagement and creativity, which can provide competitive advantage to the organizations in this highly competitive business environment. Originality/value - This study contributes to the understanding of micro-foundations of CSR by showing whether and how employees’ perceptions of CSR relate to various workplace outcomes. Further, by investigating the complex serial mediation process, it contributes to the extant literature by advancing the understanding of the underlying mechanisms through which CSR influences employee creativity.

Suggested Citation

  • Richa Chaudhary & Anuja Akhouri, 2018. "CSR perceptions and employee creativity: examining serial mediation effects of meaningfulness and work engagement," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 15(1), pages 61-74, October.
    • Handle: RePEc:eme:srjpps:srj-01-2018-0018
    DOI: 10.1108/SRJ-01-2018-0018
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    Citations

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    Cited by:

    1. Jehanzeb Khan Gurmani & Noor Ullah Khan & Muhammad Khalique & Muhammad Yasir & Asfia Obaid & Nur Ain Ayunni Sabri, 2021. "Do Environmental Transformational Leadership Predicts Organizational Citizenship Behavior towards Environment in Hospitality Industry: Using Structural Equation Modelling Approach," Sustainability, MDPI, vol. 13(10), pages 1-29, May.
    2. Muhammad Sanaullah Shah & Cisheng Wu & Zia Ullah, 2021. "The Inter-Relationship between CSR, Inclusive Leadership and Employee Creativity: A Case of the Banking Sector," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    3. Erifili-Christina Chatzopoulou & Dimitris Manolopoulos & Vasia Agapitou, 2022. "Corporate Social Responsibility and Employee Outcomes: Interrelations of External and Internal Orientations with Job Satisfaction and Organizational Commitment," Journal of Business Ethics, Springer, vol. 179(3), pages 795-817, September.
    4. Shah Ali Murtaza & Asif Mahmood & Saima Saleem & Naveed Ahmad & Muhammad Suhail Sharif & Edina Molnár, 2021. "Proposing Stewardship Theory as an Alternate to Explain the Relationship between CSR and Employees’ Pro-Environmental Behavior," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    5. Mengmeng Guo & Naveed Ahmad & Mohammad Adnan & Miklas Scholz & Khalil-ur-Rehman & Rana Tahir Naveed, 2021. "The Relationship of CSR and Employee Creativity in the Hotel Sector: The Mediating Role of Job Autonomy," Sustainability, MDPI, vol. 13(18), pages 1-18, September.
    6. Erhan Boğan & Bekir Bora Dedeoğlu, 2020. "Hotel employees' corporate social responsibility perception and organizational citizenship behavior: Perceived external prestige and pride in organization as serial mediators," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2342-2353, September.
    7. Bilal Afsar & Basheer Al‐Ghazali & Waheed Umrani, 2020. "Retracted: Corporate social responsibility, work meaningfulness, and employee engagement: The joint moderating effects of incremental moral belief and moral identity centrality," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1264-1278, May.
    8. Justyna Żywiołek & Elena Roxana Tucmeanu & Alin Iulian Tucmeanu & Nicoleta Isac & Zahid Yousaf, 2022. "Nexus of Transformational Leadership, Employee Adaptiveness, Knowledge Sharing, and Employee Creativity," Sustainability, MDPI, vol. 14(18), pages 1-16, September.
    9. Shilong Wei & Muhammad Safdar Sial & Ubaldo Comite & Phung Anh Thu & Daniel Badulescu & József Popp, 2021. "An Examination to Explain the Mechanism of Employees’ Environment-Specific Behavior through CSR and Work Engagement from the Perspective of Stewardship Theory," IJERPH, MDPI, vol. 18(17), pages 1-20, September.
    10. Naveed Ahmad & Miklas Scholz & Muhammad Zulqarnain Arshad & Syed Khuram Ali Jafri & Raja Irfan Sabir & Waris Ali Khan & Heesup Han, 2021. "The Inter-Relation of Corporate Social Responsibility at Employee Level, Servant Leadership, and Innovative Work Behavior in the Time of Crisis from the Healthcare Sector of Pakistan," IJERPH, MDPI, vol. 18(9), pages 1-16, April.
    11. Beili Li & Xu Fan & Susana Álvarez-Otero & Muhammad Safdar Sial & Ubaldo Comite & Jacob Cherian & László Vasa, 2021. "CSR and Workplace Autonomy as Enablers of Workplace Innovation in SMEs through Employees: Extending the Boundary Conditions of Self-Determination Theory," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    12. Hafiz Yasir Ali & Muhammad Asrar‐ul‐Haq & Shaheera Amin & Sadaf Noor & Muhammad Haris‐ul‐Mahasbi & Muhammad Kashif Aslam, 2020. "Corporate social responsibility and employee performance: The mediating role of employee engagement in the manufacturing sector of Pakistan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2908-2919, November.
    13. Wei Gao & Lin Wang & Jingdong Yan & Yanxiong Wu & Sadik Yusuf Musse, 2021. "Fostering Workplace Innovation through CSR and Authentic Leadership: Evidence from SME Sector," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    14. Nazia Habib & Sajid Hussain Awan & Shaheryar Naveed & Chaudhry Shoaib Akhtar, 2020. "Effectiveness of Interpersonal Leadership for Engagement and Task Performance of Nurses," SAGE Open, , vol. 10(2), pages 21582440209, May.
    15. Byung-Jik Kim & Min-Jik Kim & Tae-Hyun Kim, 2021. "“The Power of Ethical Leadership”: The Influence of Corporate Social Responsibility on Creativity, the Mediating Function of Psychological Safety, and the Moderating Role of Ethical Leadership," IJERPH, MDPI, vol. 18(6), pages 1-16, March.

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