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The Role of CSR for De-Carbonization of Hospitality Sector through Employees: A Leadership Perspective

Author

Listed:
  • Li Xu

    (Economics and Management School, Wuhan University, Wuhan 430072, China)

  • Suleiman Jamal Mohammad

    (Department of Accounting, King Talal School of Business Technology, Princess Sumaya University for Technology, P.O. Box 1438, Al-Jubaiha, Amman 11941, Jordan)

  • Nishad Nawaz

    (Department of Business Management, College of Business Administration, Kingdom University, Riffa 3903, Bahrain)

  • Sarminah Samad

    (Department of Business Administration, College of Business and Administration, Princess Nourah bint Abdulrahman University, Riyadh 11671, Saudi Arabia)

  • Naveed Ahmad

    (Faculty of Management Studies, University of Central Punjab, Lahore 54000, Pakistan
    Faculty of Management, Virtual University of Pakistan, Lahore 54000, Pakistan)

  • Ubaldo Comite

    (Department of Business Sciences, University Giustino Fortunato, 82100 Benevento, Italy)

Abstract

Tourism and hospitality have been recognized as leading economic sectors globally. Before the outbreak of COVID-19, it was estimated that the tourism and hospitality sector was growing by around 4% each year. Although the economic-efficiency-led hypothesis of the tourism and hospitality sector is strong, there is another perspective related to tourism and hospitality. That is, tourism and hospitality are not as “green” as they were supposed to be. Indeed, this sector is known for its outsized carbon footprint. It is estimated that, if not managed efficiently, the GHG contribution of the tourism sector will grow in the future. Specifically, the hotel business accounts for 1% of total global greenhouse gas emissions (GHG), which is huge. Responding to these significant issues, this study investigates the relationship between the corporate social responsibility (CSR) activities of a hotel enterprise and employees’ pro-environmental behavior (PEB). The mediating role of environmental-specific transformational leadership (ESTFL) and the moderating role of green perceived organizational support (GPOS) were also tested in the above relationship. The data were collected by the employees through a self-administered questionnaire. The hypothesized relations were statistically investigated by using structural equation modeling (SEM). The findings revealed that CSR activities of a hotel not only influence employees’ PEB directly, but the mediating role of ESTFL was also significant. At the same time, the conditional indirect role of GPOS was also confirmed. This study offers different theoretical and practical insights, which have been discussed in detail.

Suggested Citation

  • Li Xu & Suleiman Jamal Mohammad & Nishad Nawaz & Sarminah Samad & Naveed Ahmad & Ubaldo Comite, 2022. "The Role of CSR for De-Carbonization of Hospitality Sector through Employees: A Leadership Perspective," Sustainability, MDPI, vol. 14(9), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:5365-:d:805349
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    References listed on IDEAS

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    2. Sajjad Ahmad Afridi & Asad Shahjehan & Sania Zaheer & Wajid Khan & Ali Gohar, 2023. "Bridging Generative Leadership and Green Creativity: Unpacking the Role of Psychological Green Climate and Green Commitment in the Hospitality Industry," SAGE Open, , vol. 13(3), pages 21582440231, July.
    3. Jinyong Chen & Wafa Ghardallou & Ubaldo Comite & Naveed Ahmad & Hyungseo Bobby Ryu & Antonio Ariza-Montes & Heesup Han, 2022. "Managing Hospital Employees’ Burnout through Transformational Leadership: The Role of Resilience, Role Clarity, and Intrinsic Motivation," IJERPH, MDPI, vol. 19(17), pages 1-23, September.
    4. Miroslav Pimić & Zoran D. Simonović & Nikola Radivojević & Iuliana Nicolae & Nikola V. Ćurčić, 2024. "Determinants of Hotel Business Success in Rural Areas of the Western Balkan Countries," Sustainability, MDPI, vol. 16(17), pages 1-17, September.
    5. Junjie Peng & Sarminah Samad & Ubaldo Comite & Naveed Ahmad & Heesup Han & Antonio Ariza-Montes & Alejandro Vega-Muñoz, 2022. "Environmentally Specific Servant Leadership and Employees’ Energy-Specific Pro-Environmental Behavior: Evidence from Healthcare Sector of a Developing Economy," IJERPH, MDPI, vol. 19(13), pages 1-16, June.
    6. Cao, Peng & Sial, Muhammad Safdar & Ã lvarez-Otero, Susana & Brugni, Talles Vianna & Comite, Ubaldo, 2024. "Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    7. Zhiren Ma & Talles Vianna Brugni & Heiko Hector & Bernd Sauer, 2024. "The Power of Responsibility: Unlocking the Potential of CSR in Hospitality’s Fight against Food Waste," Sustainability, MDPI, vol. 16(7), pages 1-18, March.
    8. Ying Xu & Diao Jie & Hongyu Wu & Xiaolu Shi & Daniel Badulescu & Sher Akbar & Alina Badulescu, 2022. "Reducing Employee Turnover Intentions in Tourism and Hospitality Sector: The Mediating Effect of Quality of Work Life and Intrinsic Motivation," IJERPH, MDPI, vol. 19(18), pages 1-18, September.

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