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On Farmers Markets as Wicked Opportunities

Author

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  • Alfonso Morales

    (Department of Planning and Landscape Architecture, College of Letters and Science, University of Wisconsin—Madison, Madison, WI 53706, USA)

Abstract

Marketplaces are almost as old as humanity. They result from trade and trade is structured by political, religious, social, and economic needs. Overtime, marketplaces have woven together relational processes representing each of these, in order to host trade, social life, political life, and all manner of economic activities. So, markets are bundles of activities tightly related reciprocally with, and in the context of social institutions. Likewise, marketplaces manifest expectations for how society sees itself and for how societies govern themselves. It is this framing opportunity which I exploit here. In this article I pursue the reconstruction of wicked problems to show how marketplaces are wicked opportunities. Wicked opportunity thinking can be applied to many other aspects of our contemporary life.

Suggested Citation

  • Alfonso Morales, 2021. "On Farmers Markets as Wicked Opportunities," Sustainability, MDPI, vol. 13(11), pages 1-9, May.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:6108-:d:564610
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    References listed on IDEAS

    as
    1. Wilson, Marlie & Witzling, Laura & Shaw, Bret & Morales, Alfonso, 2018. "Contextualizing Farmers’ Market Needs: Assessing the Impact of Community Type on Market Management," Journal of Food Distribution Research, Food Distribution Research Society, vol. 49(2), July.
    2. Michael J. Pisani & Alfonso Morales, 2020. "Informality and Latino‐Owned Businesses: A National Portrait of Unregistered Latino‐Owned Businesses," Social Science Quarterly, Southwestern Social Science Association, vol. 101(2), pages 588-603, March.
    3. Sherry, John F, Jr, 1990. "A Sociocultural Analysis of a Midwestern American Flea Market," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 13-30, June.
    4. Alfonso Morales & Steven Balkin & Joseph Persky, 1995. "The Value of Benefits of a Public Street Market: The Case of Maxwell Street," Economic Development Quarterly, , vol. 9(4), pages 304-320, November.
    5. Edna Ledesma & Cecilia Giusti, 2021. "Why Latino Vendor Markets Matter," Journal of the American Planning Association, Taylor & Francis Journals, vol. 87(3), pages 341-353, July.
    6. Alfonso Morales, 2020. "Differentiate or die: reconstructing market(place) economies," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(3), pages 545-546, September.
    7. Cayla Albrecht & John Smithers, 2018. "Reconnecting through local food initiatives? Purpose, practice and conceptions of ‘value’," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(1), pages 67-81, March.
    Full references (including those not matched with items on IDEAS)

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