IDEAS home Printed from https://ideas.repec.org/a/eee/jouret/v85y2009i4p453-467.html
   My bibliography  Save this article

Competitive and Cooperative Behavior in Embedded Markets: Developing an Institutional Perspective on Bazaars

Author

Listed:
  • Varman, Rohit
  • Costa, Janeen Arnold

Abstract

In an ethnographic study of a retail setting, we examine relationships among competitors. We find that competitors often emphasize various forms of cooperation, and we describe socio-economic behaviors that illustrate how cooperation transcends or mediates competition among retailers. Retailers selectively cooperate and compete for customers in ways that alter our understandings of concepts such as loyalty and market stability, and practices such as marketing communications and pricing. We highlight the significance of these institutional practices and the role they play in forming and maintaining community in a bazaar.

Suggested Citation

  • Varman, Rohit & Costa, Janeen Arnold, 2009. "Competitive and Cooperative Behavior in Embedded Markets: Developing an Institutional Perspective on Bazaars," Journal of Retailing, Elsevier, vol. 85(4), pages 453-467.
    • Handle: RePEc:eee:jouret:v:85:y:2009:i:4:p:453-467
    DOI: 10.1016/j.jretai.2009.04.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0022435909000220
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretai.2009.04.006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Sherry, John F, Jr, 1990. "A Sociocultural Analysis of a Midwestern American Flea Market," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 13-30, June.
    2. Ram C. Rao & Ramesh V. Arjunji & B. P. S. Murthi, 1995. "Game Theory and Empirical Generalizations Concerning Competitive Promotions," Marketing Science, INFORMS, vol. 14(3_supplem), pages 89-100.
    3. Michael E. Porter, 2000. "Location, Competition, and Economic Development: Local Clusters in a Global Economy," Economic Development Quarterly, , vol. 14(1), pages 15-34, February.
    4. Belk, Russell W & Sherry, John F, Jr & Wallendorf, Melanie, 1988. "A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 449-470, March.
    5. Altenburg, Tilman & Meyer-Stamer, JORG, 1999. "How to Promote Clusters: Policy Experiences from Latin America," World Development, Elsevier, vol. 27(9), pages 1693-1713, September.
    6. Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J., 1996. "Organizational legitimacy and retail store patronage," Journal of Business Research, Elsevier, vol. 35(3), pages 229-239, March.
    7. William T. Robinson, 1988. "Marketing Mix Reactions to Entry," Marketing Science, INFORMS, vol. 7(4), pages 368-385.
    8. Rajiv Lal & V. Padmanabhan, 1995. "Competitive Response and Equilibria," Marketing Science, INFORMS, vol. 14(3_supplem), pages 101-108.
    9. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gunvor Jónsson & Maria Lindmäe & Joanna Menet & Emil Van Eck, 2023. "‘ALL EYES ON ME’: The (In)Formal Barriers to Market Trade in Europe," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 47(2), pages 221-236, March.
    2. Wang, Xing-Xin & He, Ai-Zhong, 2022. "The impact of retailers’ sustainable development on consumer advocacy: A chain mediation model investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    3. Zhibing Lin, 2019. "Price and location competition in supply chain with horizontal altruistic retailers," Flexible Services and Manufacturing Journal, Springer, vol. 31(2), pages 255-278, June.
    4. Chen, Xu & Luo, Zheng & Wang, Xiaojun, 2019. "Compete or cooperate: Intensity, dynamics, and optimal strategies," Omega, Elsevier, vol. 86(C), pages 76-86.
    5. A. George Assaf & Alexander Josiassen & Haemoon Oh, 2016. "Internationalization and hotel performance," Tourism Economics, , vol. 22(3), pages 572-592, June.
    6. Sinha, Piyush Kumar & Gupta, Suraksha & Rawal, Saurabh, 2014. "Brand Adoption by BoP Retailers," IIMA Working Papers WP2014-03-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
    7. Assaf, A. George & Josiassen, Alexander & Ratchford, Brian T. & Barros, Carlos Pestana, 2012. "Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model," Journal of Retailing, Elsevier, vol. 88(2), pages 191-205.
    8. Chaney, Damien & Lunardo, Renaud & Saintives, Camille, 2015. "In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 51-59.
    9. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 176-193, December.
    10. Dholakia, Ruby R. & Dholakia, Nikhilesh & Chattopadhyay, Atish, 2018. "Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India," Journal of Business Research, Elsevier, vol. 86(C), pages 406-415.
    11. Thomas, Tandy Chalmers & Epp, Amber M. & Price, Linda L., 2020. "Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices," Journal of Retailing, Elsevier, vol. 96(1), pages 9-24.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. de Waal Malefyt, Timothy, 2015. "Relationship advertising: How advertising can enhance social bonds," Journal of Business Research, Elsevier, vol. 68(12), pages 2494-2502.
    2. Guiot, Denis & Roux, Dominique, 2010. "A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers," Journal of Retailing, Elsevier, vol. 86(4), pages 355-371.
    3. McGrath, Mary Ann & Otnes, Cele, 1995. "Unacquainted influencers: When strangers interact in the retail setting," Journal of Business Research, Elsevier, vol. 32(3), pages 261-272, March.
    4. Callahan, Charlene & Elliott, Catherine S., 1996. "Listening: A narrative approach to everyday understandings and behavior," Journal of Economic Psychology, Elsevier, vol. 17(1), pages 79-114, February.
    5. Compeau, Larry D. & Monroe, Kent B. & Grewal, Dhruv & Reynolds, Kristy, 2016. "Expressing and defining self and relationships through everyday shopping experiences," Journal of Business Research, Elsevier, vol. 69(3), pages 1035-1042.
    6. Donald R. Lehmann & Jeffrey R. Parker, 2017. "Disadoption," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 36-51, June.
    7. Myriam ERTZ & Fabien DURIF & Manon ARCAND, 2016. "Business in the hands of consumers: A scale for measuring online resale motivations," Expert Journal of Marketing, Sprint Investify, vol. 4(2), pages 60-76.
    8. Anastasiia Konstantynova & Tine Lehmann, 2017. "Cluster Activities in Different Institutional Environments. Case Studies of ICT-Clusters from Austria, Germany, Ukraine and Serbia," Administrative Sciences, MDPI, vol. 7(2), pages 1-15, May.
    9. Mike Molesworth & Rebecca Watkins & Janice Denegri-Knott, 2016. "Possession Work on Hosted Digital Consumption Objects as Consumer Ensnarement," Journal of the Association for Consumer Research, University of Chicago Press, vol. 1(2), pages 246-261.
    10. Remi Trudel & Jennifer J. Argo & Matthew D. Meng, 2016. "The Recycled Self: Consumers’ Disposal Decisions of Identity-Linked Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 246-264.
    11. Kumar Rakesh Ranjan & Stuart Read, 2016. "Value co-creation: concept and measurement," Journal of the Academy of Marketing Science, Springer, vol. 44(3), pages 290-315, May.
    12. Carlos Sangreman & Sandra Silva, 2012. "The New Tool of Portuguese Cooperation: Cooperation Clusters / O Novo Instrumento da Cooperação Portuguesa: Clusters de Cooperação," CEsA Working Papers 113, CEsA - Centre for African and Development Studies.
    13. Pookulangara, Sanjukta & Hawley, Jana & Xiao, Ge, 2011. "Explaining consumers’ channel-switching behavior using the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 311-321.
    14. Paola Perez-Aleman, 2010. "Standards as Institutions Supporting the Cluster Emergence Process: The Case of Aquaculture in Chile," Chapters, in: Dirk Fornahl & Sebastian Henn & Max-Peter Menzel (ed.), Emerging Clusters, chapter 7, Edward Elgar Publishing.
    15. Quintão, Ronan Torres & Brito, Eliane Pereira Zamith & Belk, Russell W., 2017. "Ritual de transformação do gosto no mercado dos cafés especiais," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 57(5), October.
    16. Rami Alkhudary & Bertrand Belvaux & Nathalie Guibert, 2023. "Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda," Marketing Letters, Springer, vol. 34(2), pages 321-336, June.
    17. Edna Ledesma, 2021. "How Urban Planning Impacts Latino Vendor Markets," Sustainability, MDPI, vol. 13(9), pages 1-19, May.
    18. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
    19. Ross, Gretchen R. & Bolton, Lisa E. & Meloy, Margaret G., 2023. "Disorder in secondhand retail spaces: The countervailing forces of hidden treasure and risk," Journal of Retailing, Elsevier, vol. 99(1), pages 136-148.
    20. Eric Arnould & David Crockett & Giana Eckhardt, 2021. "Informing marketing theory through consumer culture theoretics," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 1-8, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jouret:v:85:y:2009:i:4:p:453-467. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.