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Competitive and Cooperative Behavior in Embedded Markets: Developing an Institutional Perspective on Bazaars

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  • Varman, Rohit
  • Costa, Janeen Arnold

Abstract

In an ethnographic study of a retail setting, we examine relationships among competitors. We find that competitors often emphasize various forms of cooperation, and we describe socio-economic behaviors that illustrate how cooperation transcends or mediates competition among retailers. Retailers selectively cooperate and compete for customers in ways that alter our understandings of concepts such as loyalty and market stability, and practices such as marketing communications and pricing. We highlight the significance of these institutional practices and the role they play in forming and maintaining community in a bazaar.

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  • Varman, Rohit & Costa, Janeen Arnold, 2009. "Competitive and Cooperative Behavior in Embedded Markets: Developing an Institutional Perspective on Bazaars," Journal of Retailing, Elsevier, vol. 85(4), pages 453-467.
    • Handle: RePEc:eee:jouret:v:85:y:2009:i:4:p:453-467
    DOI: 10.1016/j.jretai.2009.04.006
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    Cited by:

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    2. Gunvor Jónsson & Maria Lindmäe & Joanna Menet & Emil Van Eck, 2023. "‘ALL EYES ON ME’: The (In)Formal Barriers to Market Trade in Europe," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 47(2), pages 221-236, March.
    3. Chaney, Damien & Lunardo, Renaud & Saintives, Camille, 2015. "In-store quality (in)congruency as a driver of perceived legitimacy and shopping behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 51-59.
    4. Wang, Xing-Xin & He, Ai-Zhong, 2022. "The impact of retailers’ sustainable development on consumer advocacy: A chain mediation model investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    5. Yingjie Ding & Tao Fan & Huan Wang & Zhao Yang, 2024. "A Comparative Study of Bazaar Cultural Spaces in Central Asia and China," Sustainability, MDPI, vol. 16(20), pages 1-22, October.
    6. Dev Narayan Sarkar & Kaushik Kundu & Himadri Roy Chaudhuri, 2016. "Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets," AMS Review, Springer;Academy of Marketing Science, vol. 6(3), pages 176-193, December.
    7. Zhibing Lin, 2019. "Price and location competition in supply chain with horizontal altruistic retailers," Flexible Services and Manufacturing Journal, Springer, vol. 31(2), pages 255-278, June.
    8. Chen, Xu & Luo, Zheng & Wang, Xiaojun, 2019. "Compete or cooperate: Intensity, dynamics, and optimal strategies," Omega, Elsevier, vol. 86(C), pages 76-86.
    9. Dholakia, Ruby R. & Dholakia, Nikhilesh & Chattopadhyay, Atish, 2018. "Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India," Journal of Business Research, Elsevier, vol. 86(C), pages 406-415.
    10. A. George Assaf & Alexander Josiassen & Haemoon Oh, 2016. "Internationalization and hotel performance," Tourism Economics, , vol. 22(3), pages 572-592, June.
    11. Sinha, Piyush Kumar & Gupta, Suraksha & Rawal, Saurabh, 2014. "Brand Adoption by BoP Retailers," IIMA Working Papers WP2014-03-08, Indian Institute of Management Ahmedabad, Research and Publication Department.
    12. Thomas, Tandy Chalmers & Epp, Amber M. & Price, Linda L., 2020. "Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices," Journal of Retailing, Elsevier, vol. 96(1), pages 9-24.

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