IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i11p3894-d178466.html
   My bibliography  Save this article

Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model

Author

Listed:
  • Woo-Hyuk Kim

    (Department of Hospitality Management, Kansas State University, Manhattan, KS 66506, USA)

  • Kyung-Sook Kim

    (Department of Tourism Management, Gangneung-Wonju National University, Gangneung 25457, Korea)

Abstract

Although festival organizers have significantly increased their adoption of green practices, there has been relatively little research on the pro-environmental decision-making process in festival settings. Drawing from the value-belief-norm-theory, the purpose of this study is to investigate the pro-environmental decision-making processes of attendees of eco-friendly food festivals. A structural analysis of responses collected from 601 surveys revealed that affective triggers and personal norms played critical roles in the development of respondents’ pro-environmental intentions in festival settings. This study provides discussions and implications for research and practices related to green festivals.

Suggested Citation

  • Woo-Hyuk Kim & Kyung-Sook Kim, 2018. "Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model," Sustainability, MDPI, vol. 10(11), pages 1-13, October.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:3894-:d:178466
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/11/3894/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/11/3894/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rodrigo Lozano, 2015. "A Holistic Perspective on Corporate Sustainability Drivers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(1), pages 32-44, January.
    2. Ryan, Anthony M. & Spash, Clive L., 2008. "Measuring “Awareness of Environmental Consequences”: Two Scales and Two Interpretations," MPRA Paper 101868, University Library of Munich, Germany.
    3. Onwezen, Marleen C. & Antonides, Gerrit & Bartels, Jos, 2013. "The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 141-153.
    4. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    5. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    6. Moghavvemi, Sedigheh & Woosnam, Kyle M. & Paramanathan, Tanuosha & Musa, Ghazali & Hamzah, Amran, 2017. "The effect of residents’ personality, emotional solidarity, and community commitment on support for tourism development," Tourism Management, Elsevier, vol. 63(C), pages 242-254.
    7. Shuai Yang & Lei Li & Jiemin Zhang, 2018. "Understanding Consumers’ Sustainable Consumption Intention at China’s Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model," Sustainability, MDPI, vol. 10(6), pages 1-19, May.
    8. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xi Li & Runzhe Yu & Xinwei Su, 2021. "Environmental Beliefs and Pro-Environmental Behavioral Intention of an Environmentally Themed Exhibition Audience: The Mediation Role of Exhibition Attachment," SAGE Open, , vol. 11(2), pages 21582440211, June.
    2. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Elena Stiubea & Ke Xue, 2020. "Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content," Sustainability, MDPI, vol. 13(1), pages 1-19, December.
    3. Woo-Hyuk Kim & Chunghee Lee & Sungsoo Kim, 2020. "The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality," Sustainability, MDPI, vol. 12(8), pages 1-10, April.
    4. Davit Marikyan & Savvas Papagiannidis, 2024. "Exercising the “Right to Repair”: A Customer’s Perspective," Journal of Business Ethics, Springer, vol. 193(1), pages 35-61, August.
    5. Heather Markham Kim & In-Hye Lee & Kyuhyeon Joo & JungHoon (Jay) Lee & Jinsoo Hwang, 2022. "Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm," IJERPH, MDPI, vol. 19(13), pages 1-17, June.
    6. Luiza Ossowska & Dorota Janiszewska & Gregory Kwiatkowski & Dariusz Kloskowski, 2023. "The Impact of Local Food Festivals on Rural Areas’ Development," Sustainability, MDPI, vol. 15(2), pages 1-17, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Samah Ibnou-Laaroussi & Husam Rjoub & Wing-Keung Wong, 2020. "Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
    2. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    3. Kiatkawsin, Kiattipoom & Han, Heesup, 2017. "Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory," Tourism Management, Elsevier, vol. 59(C), pages 76-88.
    4. Hongru Yan & Huaqi Chai, 2021. "Consumers’ Intentions towards Green Hotels in China: An Empirical Study Based on Extended Norm Activation Model," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    5. Heesup Han & Myong Jae Lee & Wansoo Kim, 2018. "Promoting towel reuse behaviour in guests: A water conservation management and environmental policy in the hotel industry," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1302-1312, December.
    6. Sakshi Goyal & Praveen Goyal, 2024. "The evolution of pro‐environmental behavior research in three decades using bibliometric analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4133-4153, September.
    7. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    8. Maria-Ana Georgescu & Emilia Herman, 2020. "Are Young People Ready to Have a Pro-Environmental Sustainable Behaviour as Tourists? An Investigation of Towel Reuse Intention," Sustainability, MDPI, vol. 12(22), pages 1-20, November.
    9. Heesup Han & Che Chen & Linda Heejung Lho & Hyeran Kim & Jongsik Yu, 2020. "Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption," Sustainability, MDPI, vol. 12(21), pages 1-14, November.
    10. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    11. Siyang Zhang & Minjuan Zhao & Qi Ni & Yu Cai, 2021. "Modelling Farmers’ Watershed Ecological Protection Behaviour with the Value-Belief-Norm Theory: A Case Study of the Wei River Basin," IJERPH, MDPI, vol. 18(9), pages 1-17, May.
    12. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    13. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.
    14. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    15. Masoud Yazdanpanah & Maryam Tajeri Moghadam & Farhad Javan & Mojtaba Deghanpour & Stefan Sieber & Peyman Falsafi, 2022. "How rationality, morality, and fear shape willingness to carry out organic crop cultivation: a case study of farmers in southwestern Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(2), pages 2145-2163, February.
    16. Sunmi Yun & Taeuk Kim, 2019. "What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?," Sustainability, MDPI, vol. 11(9), pages 1-19, May.
    17. Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    18. Min Tian & Bo Pu & Yini Chen & Zhian Zhu, 2019. "Consumer’s Waste Classification Intention in China: An Extended Theory of Planned Behavior Model," Sustainability, MDPI, vol. 11(24), pages 1-18, December.
    19. Heesup Han & Xiaoting Chi & Chang-Sik Kim & Hyungseo Bobby Ryu, 2020. "Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    20. Lin, Li-Pin (Lynn) & Yu, Chia-Yuan & Chang, Fu-Chen, 2018. "Determinants of CSER practices for reducing greenhouse gas emissions: From the perspectives of administrative managers in tour operators," Tourism Management, Elsevier, vol. 64(C), pages 1-12.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:3894-:d:178466. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.