Advances in Digital Marketing and eCommerce
Editor
- Francisco J. Martínez-López(University of Granada)Steven D'Alessandro(University of Tasmania)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-47595-6
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Book Chapters
The following chapters of this book are listed in IDEAS- Joan-Francesc Fondevila-Gascón & Josep Rom-Rodríguez & Marc Polo-López & Javier L. Crespo, 2020. "Marketing and Advertising: Trends of the Sector," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 1-8, Springer.
- Marios Sotiriadis & Shiwei Shen & Qing Zhou, 2020. "Influence of Social Networks on Responsible Behaviour by Smart Tourists," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 9-16, Springer.
- Amy Wenxuan Ding, 2020. "Information Use Under Quality Uncertainties and Its Impact on the Digital Goods Production," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 17-24, Springer.
- Debika Sihi, 2020. "Impacts of Blockchain Technology in Marketing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 25-30, Springer.
- Maria Vernuccio & Michela Patrizi & Alberto Pastore, 2020. "Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 31-39, Springer.
- Eathar Abdul-Ghani, 2020. "Consumers’ Online Institutional Privacy Literacy," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 40-46, Springer.
- Lala Hu & Mirko Olivieri, 2020. "Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 47-55, Springer.
- Nina Grgurić Čop & Barbara Culiberg, 2020. "Business Is Business: The Difference in Perception of Influencer’s Morality Between Generation Y and Z," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 56-61, Springer.
- Robert Zniva & Wolfgang J. Weitzl & Julian M. Müller & Andrea Schneider, 2020. "Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 62-69, Springer.
- Ana Cristina Munaro & Renato Hübner Barcelos & Eliane Cristine Francisco Maffezzolli & João Pedro Santos Rodrigues & Emerson Cabrera Paraiso, 2020. "The Drivers of Video Popularity on YouTube: An Empirical Investigation," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 70-79, Springer.
- María Teresa Ballestar & Jorge Sainz, 2020. "A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 80-90, Springer.
- Elvira Ismagilova & Yogesh Dwivedi & Nripendra Rana, 2020. "Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 91-98, Springer.
- Ou Wang, 2020. "Consumer Adoption of Online-to-Offline Food Delivery Services: A Conceptual Model," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 99-105, Springer.
- Surej P. John, 2020. "Role of Digital Relationships in the Marketing of Higher Education: An Exploratory Analysis from New Zealand," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 106-113, Springer.
- Surej P. John, 2020. "Digital Marketing Strategies in Educational Tourism: A Social Media Perspective," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 114-121, Springer.
- Prianka Sarker & D. Laurie Hughes & Yogesh K. Dwivedi, 2020. "Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 122-129, Springer.
- Luisa M. Martinez & Teresa V. Neves & Luis F. Martinez, 2020. "The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 130-140, Springer.
- Christian Märtin & Pietro Asta & Bärbel Bissinger, 2020. "Optimizing the Digital Customer Journey – Improving User Experience by Persona-Based and Situation-Aware Adaptations," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 141-148, Springer.
- Sonika Singh, 2020. "Influence of Source Credibility on Search for Information," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 149-152, Springer.
- Ana S. Medeiros & Luis F. Martinez & Luisa M. Martinez, 2020. "Assessing the Determinants of Millennials’ Online Protective Behavior: How Their Protection Motivation Translates into Actual Use Behavior," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 153-162, Springer.
- Joonyong Park & Renee B. Kim, 2020. "The Effect of App Quality and Compatibility on Consumers’ Omnichannel (OC) App Adoption and Loyalty: Comparison of US and Korean Consumers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 163-178, Springer.
- Normada Devi Bheekharry, 2020. "Optimising Customer Engagement Through Digital Intelligence," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 179-187, Springer.
- Agostino Vollero & Alfonso Siano & Domenico Sardanelli, 2020. "Amazon Effect? an Analysis of User-Generated Content on Consumer Electronics Retailers’ Facebook Pages," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 188-193, Springer.
- Johan Hellemans & Kim Willems & Malaika Brengman, 2020. "Daily Active Users of Social Network Sites: Facebook, Twitter, and Instagram-Use Compared to General Social Network Site Use," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 194-202, Springer.
- Simone Guercini & Matilde Milanesi & Pedro Mir-Bernal & Andrea Runfola, 2020. "Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 203-210, Springer.
- Mabela Atanasovska Penić & Smilka Janeska Sarkanjac, 2020. "Sales Model Based on the Behavior on Facebook," Springer Proceedings in Business and Economics, in: Francisco J. Martínez-López & Steven D'Alessandro (ed.), Advances in Digital Marketing and eCommerce, pages 211-218, Springer.
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