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Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies

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  • Enrique Bernal Jurado

    (Department of Economics, Campus Lagunillas, Building D-3, Office 266, University of Jaen, 23071 Jaen, Spain)

  • Adoración Mozas Moral

    (Department of Business Organization, Marketing and Sociology, Campus Lagunillas, Building D-3, Office 146, University of Jaen, 23071 Jaen, Spain)

  • Miguel Jesús Medina Viruel

    (Department of Statistics, Econometrics, Operational Research, Business Organization and Applied Economics, Puerta nueva, s/n, Applied Economics Office, University of Cordoba, 14071 Cordoba, Spain)

  • Domingo Fernández Uclés

    (Department of Business Organization, Marketing and Sociology, Campus Lagunillas, Building D-3, Office 107, University of Jaen, 23071 Jaen, Spain)

Abstract

Spain is among the largest producers of organic olive in the world. Yet the Spanish organic olive oil sector faces a major commercial problem due to an internal demand that is too small to match the volume of supply. Factors that explain this problem include the scarcity and scattered nature of points of sale, the lack of information available to consumers, and the very large gulf in the price between organic and nonorganic olive oil. To address these problems, the literature highlights the key commercial role of information and communication technologies (ICTs). The corporate website is a core element around which the company’s e-commerce activity revolves. The goal of this study is to confirm the relationship between business efficiency, measured using data envelopment analysis (DEA), and the quality of the corporate website, measured using the extended Model of Internet Commerce Adoption (eMICA). Although this analysis did not identify a direct relationship between these two variables, fuzzy-set Qualitative Comparative Analysis (fsQCA) revealed that combinations of elements related to corporate website quality (interactivity and processing), organizational, and structural factors (size of firm and outsourcing of ICT management) can have a direct effect on organizational performance, measured in terms of economic efficiency.

Suggested Citation

  • Enrique Bernal Jurado & Adoración Mozas Moral & Miguel Jesús Medina Viruel & Domingo Fernández Uclés, 2018. "Evaluation of Corporate Websites and Their Influence on the Performance of Olive Oil Companies," Sustainability, MDPI, vol. 10(4), pages 1-11, April.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:4:p:1274-:d:142322
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    References listed on IDEAS

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    1. Maria García-García & María Victoria Carrillo-Durán & Jose Maia, 2021. "The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce," Sustainability, MDPI, vol. 13(21), pages 1-18, October.
    2. Fayez Nahedh Alsehani & Ainuddin Wahid Bin Abdul Wahab & Liyana Shuib, 2023. "Exploring Social Media and Organisational Sustainability Performance Goals: Themes, Functional Areas, and Practices Learning from the Preceding Decade," Sustainability, MDPI, vol. 15(3), pages 1-17, January.
    3. Javier Jorge-Vázquez & Mª Peana Chivite-Cebolla & Francisco Salinas-Ramos, 2021. "The Digitalization of the European Agri-Food Cooperative Sector. Determining Factors to Embrace Information and Communication Technologies," Agriculture, MDPI, vol. 11(6), pages 1-16, June.
    4. Antonio Manuel Ciruela-Lorenzo & Ana Rosa Del-Aguila-Obra & Antonio Padilla-Meléndez & Juan José Plaza-Angulo, 2020. "Digitalization of Agri-Cooperatives in the Smart Agriculture Context. Proposal of a Digital Diagnosis Tool," Sustainability, MDPI, vol. 12(4), pages 1-15, February.
    5. Sadaf Hafeez & Noreen Izza Arshad & Lukman Bin A B Rahim & Muhammad Farooq Shabbir & Jawad Iqbal, 2020. "Innovation in Chinese internet companies: A meta-frontier analysis," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-15, May.
    6. Domingo Fernández-Uclés & Saida Elfkih & Adoración Mozas-Moral & Enrique Bernal-Jurado & Miguel Jesús Medina-Viruel & Saker Ben Abdallah, 2020. "Economic Efficiency in the Tunisian Olive Oil Sector," Agriculture, MDPI, vol. 10(9), pages 1-13, September.
    7. Clara Martos-Martínez & Marta Muñoz-Guarasa, 2021. "The Importance of Endogenous Resources for Internationalization: Competitive Advantages in the Olive Groves of Southern Spain," Sustainability, MDPI, vol. 13(17), pages 1-30, August.
    8. Yousuf Abdulmunem Noman & Domingo Fernández Uclés, 2024. "Efficiency Factors in the Olive Oil Sector in Turkey," Agriculture, MDPI, vol. 14(3), pages 1-12, March.
    9. Daniel Belanche & Marta Flavián & Alfredo Pérez-Rueda, 2020. "Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    10. Eduard Cristobal-Fransi & Natalia Daries & Antoni Serra-Cantallops & José Ramón-Cardona & Maria Zorzano, 2018. "Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
    11. Majid H. Alsulami & Mashael M. Khayyat & Omar I. Aboulola & Mohammed S. Alsaqer, 2021. "Development of an Approach to Evaluate Website Effectiveness," Sustainability, MDPI, vol. 13(23), pages 1-15, December.

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